HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Once selected, student ambassadors should represent the university at various events on and off campus.

Higher Education 105

Higher Education Education Education Programs 105

HEM (Higher Education Marketing)

DECEMBER 31, 2024

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos.

Education 104

Education Education Campus Tours Study Abroad 104

HEM (Higher Education Marketing)

JANUARY 29, 2025

For instance, a video showcasing campus life might end with an invitation to “Book a Campus Tour,” while a testimonial video could encourage viewers to “Apply Today and Start Your Journey.” To craft effective CTAs, schools should focus on clarity and relevance.

Campus Tours 95

Campus Tours Placement Financial Aid Enrollment 95

HEM (Higher Education Marketing)

OCTOBER 5, 2022

Campus tours. In the example below, Xavier College presents a campus tour hosted by two student ambassadors. Taking this approach with video marketing for higher education can be a way for you to increase views on a specific video while also boosting engagement on your social media platforms. .

Campus Tours 98

Campus Tours Placement Higher Education Transition 98

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education 98

Higher Education Campus Tours Education Education 98

HEM (Higher Education Marketing)

NOVEMBER 1, 2023

The first big challenge you may encounter when recruiting international students in higher education is identifying the right tools to reach your audience. For instance, the University of Toronto uses Instagram reels to create campus tours and show what life is like at their residences.

International Students 105

International Students Higher Education Campus Tours Education 105

HEM (Higher Education Marketing)

APRIL 12, 2023

Student ambassadors can provide a campus tour, share their own experiences, or even help with hosting events that will appear on your social media. Example : The University of Liverpool has shared a short video with different students sharing their student experience on campus. Here, the focus is on YouTube SEO.

Higher Education 98

Higher Education Campus Tours Accommodations Education 98

HEM (Higher Education Marketing)

JULY 3, 2024

Virtual Tours and Campus Life: Provide virtual campus tours, showcasing facilities, dormitories, and student life. Consider creating videos that feature campus tours, student testimonials, and explanations of the admissions process. Infographics: Use infographics to present data and information visually.

Campus Tours 105

Campus Tours Study Abroad International Students Scholarships 105

HEM (Higher Education Marketing)

MARCH 5, 2025

Create must-click content: Create resources that resonate with the users, including calculators and virtual campus tours. The post Mastering SEO and GEO in Education Marketing: The Future of Search Optimization appeared first on Higher Education Marketing.

Education 62

Education Education Tuition Campus Tours 62

Great College Advice

JANUARY 2, 2023

And so it goes with every campus tour in the land. The senior staff of the admissions department puts together an itinerary and outline of the campus tours, and the students hired to deliver them are told to memorize the itinerary and outline, and given a test to make sure they know what is expected by the employer.

Campus Tours 98

Campus Tours Out-of-State Financial Aid Admissions 98

HEM (Higher Education Marketing)

MAY 31, 2023

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events.

Programs 98

Programs Campus Tours Accommodations Mentorships 98

HEM (Higher Education Marketing)

NOVEMBER 30, 2022

Example : On its “Guide to Applying” page, Reed College emphasizes its stance on being a test-blind and test-optional school, an approach that is growing in popularity to make higher education more accessible. . This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.

Financial Aid 98

Financial Aid Campus Tours Tuition Enrollment 98

HEM (Higher Education Marketing)

OCTOBER 23, 2024

At Higher Education Marketing (HEM), we know how effective PPC search-engine-based campaigns are at quality lead generation, especially in the education sector. These set of keywords cater to those who are closer to making a decision, such as “apply to,” “enroll in,” or “schedule a campus tour.”

Education 105

Education Education Campus Tours Orientation 105

BestColleges

DECEMBER 20, 2022

This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing higher education. Those with experience in foster care told BestColleges that higher education illuminates this privilege starkly.

Orientation 98

Orientation Higher Education Scholarships Bachelor's Degree 98

HEM (Higher Education Marketing)

AUGUST 28, 2024

Reach out to Higher Education Marketing to get started. Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campus tours are a powerful tool for this purpose. Are you ready to reinvent your school’s marketing strategy?

Orientation 102

Orientation Transition Campus Tours Higher Education 102

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. The post Best Practices for Remarketing to MBA Prospects Online appeared first on Higher Education Marketing.

Early Decision 105

Early Decision Campus Tours Enrollment Tuition 105

AdmissionSight

NOVEMBER 29, 2024

Beacon College As the first college in the United States accredited to provide higher education to students with learning disabilities and ADHD, Beacon College is focused on creating unique and customized approaches for learning. What should I ask during campus tours as a neurodivergent student?

Accommodations 52

Accommodations Financial Aid Out-of-State Transfer 52

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.

Retention 110

Retention Campus Tours Tuition International Students 110

HEM (Higher Education Marketing)

OCTOBER 12, 2022

Likewise, you might use video to tease an upcoming campus tour or offer a sneak peek into classes. The post How to Amplify Your School’s Message With Social Media Engagement Ideas appeared first on Higher Education Marketing. The possibilities of video are virtually endless.

Campus Tours 119

Campus Tours Higher Education Education Education 119

HEM (Higher Education Marketing)

JUNE 5, 2024

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

Enrollment 105

Enrollment Admissions Transition Campus Tours 105

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

HEM (Higher Education Marketing)

FEBRUARY 21, 2024

Source: Medix College Interactive Content: Interactive campus tours, quizzes, and timelines of your school’s history can uniquely engage your audience. The post How to Develop a Visual Content Strategy for Your School appeared first on Higher Education Marketing.

Campus Tours 105

Campus Tours Orientation Education Education 105

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. The post Marketing Prep for a Successful Academic Year: Strategies that Work appeared first on Higher Education Marketing.

Campus Tours 105

Campus Tours Enrollment Accommodations Education 105

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education 105

Education Education International Students Placement 105

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Schools can also use this approach to spotlight other events, like campus tours and information sessions. The post Generating High-Quality Leads with Inbound Marketing 5 Tips for Schools appeared first on Higher Education Marketing.

Campus Tours 105

Campus Tours Enrollment Education Education 105

HEM (Higher Education Marketing)

JUNE 19, 2024

Here, the University of Western Ontario provides a convenient but engaging experience through various remote campus tours. Responding promptly to inquiries, providing detailed information, and offering virtual meetings or campus tours can make prospective students feel valued and supported.

Enrollment 81

Enrollment Education Education Financial Aid 81

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campus tour video or scrolling through a gallery that captures student life. The post Optimizing for Ai-Driven Google Search: A Guide for Educational Institutions appeared first on Higher Education Marketing.

Education 105

Education Education Financial Aid Campus Tours 105

HEM (Higher Education Marketing)

APRIL 10, 2024

On LinkedIn, high-quality video and image-based posts catch the attention of users very effectively and offer a unique opportunity for you to share campus tours, event highlights, and highlight reputable guest speakers.

Campus Tours 111

Campus Tours Out-of-State Enrollment Education 111

HEM (Higher Education Marketing)

NOVEMBER 16, 2022

Key actions they can take can range from attending a campus tour to scheduling an interview with admissions—ultimately bringing them closer to enrollment. . Example : Through an email newsletter, Bishop’s University invites its prospects to attend an Open House event on campus as well as online for those who can’t make it.

Private School 98

Private School Campus Tours Enrollment Orientation 98

HEM (Higher Education Marketing)

AUGUST 9, 2023

What is the campus neighborhood like? Is the campus easily accessible via public transport? A campus tour led by a student ambassador can be an effective way to cover some of these questions, especially since it allows you to transparently showcase your school through the perspective of an actual student.

Financial Aid 98

Financial Aid International Students Campus Tours Study Abroad 98

AdmissionSight

FEBRUARY 5, 2025

Everyone has different priorities when considering their higher education options and building their college or university list. How to Write the Notre Dame Supplemental Essay #1 Prompt: Everyone has different priorities when considering their higher education options and building their college or university list.

Orientation 52

Orientation Ivy League Campus Tours Out-of-State 52

DC College Counseling

FEBRUARY 6, 2024

Many institutions of higher education require both the FAFSA and the CSS/Profile (administered by the College Board). UNIVERSITY OF CONNECTICUT FACING MAJOR BUDGET CUTS The effects of the Covid-19 pandemic continue to ripple across many aspects of education. IN CASE YOU MISSED THEM, CHECK OUT our january updates!

Campus Tours 59

Campus Tours Financial Aid Out-of-State Policies 59

StandOut College Prep

MARCH 31, 2023

There are many ways to demonstrate interest in a college, including attending information sessions and campus tours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?

Campus Tours 52

Campus Tours Admissions Early Decision College Fairs 52

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours. The post Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy appeared first on Higher Education Marketing.

Education 98

Education Education Placement Campus Tours 98

UGA Undergraduate Admissions Q & A

MAY 25, 2022

We are able to discuss issues such as the test optional/test required decision, working with different higher education vendors, the challenges of staffing shortages, our admission review procedures and the like. It could involve your best friend, or maybe someone you just met on a campus tour.

Campus Tours 52

Campus Tours Transfer Higher Education Enrollment 52

Admitted

AUGUST 11, 2022

In the United States, summer is time for a much-deserved school break, family vacations, and for many students — college campus tours. Alison Herget is a higher education program manager working on the Minerva Baccalaureate for the Minerva Project, a NACAC member.

Campus Tours 52

Campus Tours Out-of-State Study Abroad Internship 52

Admitted

AUGUST 11, 2022

In the United States, summer is time for a much-deserved school break, family vacations, and for many students — college campus tours. Alison Herget is a higher education program manager working on the Minerva Baccalaureate for the Minerva Project, a NACAC member.

Campus Tours 52

Campus Tours Out-of-State Study Abroad Internship 52