Remove Campus Tours Remove Higher Education Remove International Students
article thumbnail

The Real Playbook for International Student Recruitment in 2025

Niche

International student recruitment isn’t what it used to be. But they’re not just walking dollar signs international students support over 300,000 jobs and bring global perspectives and cultural diversity to campus. For tuition-dependent institutions, international enrollment is mission-critical.

article thumbnail

4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. The competition among institutions to attract and retain students is fiercer than ever, and traditional marketing strategies are no longer sufficient to stand out in a crowded marketplace.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Partnering with a Marketing Agency for International Student Recruitment

HEM (Higher Education Marketing)

Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.

article thumbnail

Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Highlighting diversity, equity, and inclusion initiatives on your campus can help students see themselves as part of your community.

Education 101
article thumbnail

Optimizing SEO for Private Schools: Best Practices to Increase Online Visibility

HEM (Higher Education Marketing)

Youll want to use a combination of keywords with a high search volume to reach a broader audience (like international school with 6600 searches) and longer, more detailed keywords to reach a specific audience (like abroad programs for international students with 40 searches). Source: HEM 2.

article thumbnail

Baidu SEO Guide: 4 Best Practices in the Chinese Market for International Recruitment

HEM (Higher Education Marketing)

For educational institutions looking to recruit international students from China, understanding and leveraging Baidu’s unique SEO landscape is essential. The competition for attracting international students is fierce, and standing out in the Chinese market involves more than translating your content into Mandarin.

article thumbnail

Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education 105