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Internationalstudent recruitment isn’t what it used to be. But they’re not just walking dollar signs internationalstudents support over 300,000 jobs and bring global perspectives and cultural diversity to campus. For tuition-dependent institutions, international enrollment is mission-critical.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. The competition among institutions to attract and retain students is fiercer than ever, and traditional marketing strategies are no longer sufficient to stand out in a crowded marketplace.
Reading Time: 8 minutes In a globalized world, internationalstudent recruitment is no longer an option but a necessity. Schools engaging in recruiting internationalstudents are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.
Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Highlighting diversity, equity, and inclusion initiatives on your campus can help students see themselves as part of your community.
Youll want to use a combination of keywords with a high search volume to reach a broader audience (like international school with 6600 searches) and longer, more detailed keywords to reach a specific audience (like abroad programs for internationalstudents with 40 searches). Source: HEM 2.
For educational institutions looking to recruit internationalstudents from China, understanding and leveraging Baidu’s unique SEO landscape is essential. The competition for attracting internationalstudents is fierce, and standing out in the Chinese market involves more than translating your content into Mandarin.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
This overview can be extremely valuable to money-conscious prospects, making it a great piece of content that serves a target audience: There are many creative marketing ideas for educational institutes to consider when producing video content. Here, the focus is on YouTube SEO.
Maps Integrating interactive maps for virtual campustours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.
Here, you’ll need to use your student persona, a semi-realistic representation of your ideal prospect, to hone in on specific needs and interests. Example : This student persona, representing an internationalstudent, highlights a variety of key motivations and concerns. What is the campus neighborhood like?
This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing highereducation. Those with experience in foster care told BestColleges that highereducation illuminates this privilege starkly.
Example : On its “Guide to Applying” page, Reed College emphasizes its stance on being a test-blind and test-optional school, an approach that is growing in popularity to make highereducation more accessible. . This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.
The generic campaigns of the past have given way to more sophisticated approaches that target specific programs, geographic targeting, and tailored messaging, all to resonate with prospective students. These set of keywords cater to those who are closer to making a decision, such as “apply to,” “enroll in,” or “schedule a campustour.”
These programs feature various activities, workshops, and information sessions that help students get to know their classmates and adjust to their new learning environments the summer before their first semester begins. Pre-orientation programs help incoming students transition into a highereducation environment.
Learn about the different types of fee waivers available for students. There are hidden fees associated with highereducation. These additional expenses pile onto all the other outstanding expenses associated with continuing your post-secondary education. Read more college admissions tips on our blog !
News and World Report: 3 (tie) Wall Street Journal/Times HigherEducation: 2 Where is Stanford? If you’re the parent of a high-achieving teen, you’re likely visiting Ivy League universities. Stanford University ranking Stanford is always near the top of all major university rankings, breathing down Harvard’s neck.
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