HEM (Higher Education Marketing)

JANUARY 15, 2025

In 2025, brochures and campus visits alone are no longer enough. At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year.

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HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Once selected, student ambassadors should represent the university at various events on and off campus.

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HEM (Higher Education Marketing)

MAY 31, 2023

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events. Perhaps your school can provide financial compensation.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Institutions can also leverage alumni networks through mentorship programs that connect current students with alumni. Showcasing the benefits of mentorship, such as career guidance, industry insights, and networking connections, can make the institution more attractive to prospective students.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Institutions can also leverage alumni networks through mentorship programs that connect current students with alumni. Showcasing the benefits of mentorship, such as career guidance, industry insights, and networking connections, can make the institution more attractive to prospective students.

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EAB

AUGUST 21, 2023

over the past four years for a variety of reasons, including readiness concerns, post-pandemic financial woes, and a renewed skepticism of higher education. Strategy 4: Build a sense of belonging among transfers A welcoming environment can make college more “sticky” for those with doubts about pursuing higher education.

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AdmissionSight

MARCH 20, 2023

It is the seventh-oldest institution of higher education in the United States and one of the nine Colonial Colleges established before the American Revolution. It is located in New York City and is the fifth-oldest institution of higher education in the United States.

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