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We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
Reading Time: 10 minutes In the dynamic landscape of highereducation, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Ambassadors are actively involved in the orientation process, event planning, leadership, and student support.
Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Adapt Your SEO Strategy for the Future of Search Search engine optimization (SEO) is evolving, and your strategy needs to keep pace.
College pre-orientation programs help incoming first-year students adjust to campus life. Pre-orientation programs are voluntary and occur the summer before a student's first fall semester. Types of pre-orientation programs include those that help students with mental health challenges.
This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing highereducation. Those with experience in foster care told BestColleges that highereducation illuminates this privilege starkly.
Reach out to HigherEducation Marketing to get started. Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media. Virtual campustours are a powerful tool for this purpose. Are you ready to reinvent your school’s marketing strategy?
Source : Edinburgh Business School Create Engaging Ads : Draft out ad copies that resonate with student search intent, using action-oriented keywords such as “apply now” or “request info.” ” Action-Oriented Keywords. Here are the biggest trends that have helped shape it in recent years.
These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campustours, and assisting with fairs and fundraising events.
Everyone has different priorities when considering their highereducation options and building their college or university list. How to Write the Notre Dame Supplemental Essay #1 Prompt: Everyone has different priorities when considering their highereducation options and building their college or university list.
Younger generations are not only more visually oriented, having grown up in a digital age where visual stimuli are constant, but they also process and respond to visual information more rapidly and effectively than ever before. The post How to Develop a Visual Content Strategy for Your School appeared first on HigherEducation Marketing.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Events such as open houses, orientations, and special programs are pivotal opportunities to showcase the school’s offerings, culture, and community.
Through action-oriented language, prospects are encouraged to take initiative—making them crucial to every campaign in inbound marketing for schools. Key actions they can take can range from attending a campustour to scheduling an interview with admissions—ultimately bringing them closer to enrollment. .
A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours. Not only does this ad increase brand awareness within a niche audience (career-oriented prospects), but it also boosts conversions via a built-in form accessible by a single click.
over the past four years for a variety of reasons, including readiness concerns, post-pandemic financial woes, and a renewed skepticism of highereducation. Strategy 4: Build a sense of belonging among transfers A welcoming environment can make college more “sticky” for those with doubts about pursuing highereducation.
For instance, if your audience is career-oriented, you can showcase tips on acing interviews and building strong resumes. Alternatively, your school can also share case studies, open house invitations, or even campustours to more actively involve prospects.
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