HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Higher Education Education Education Campus Tours 105

HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Once selected, student ambassadors should represent the university at various events on and off campus.

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HEM (Higher Education Marketing)

FEBRUARY 7, 2024

This type of content, which can include quizzes, polls, interactive infographics, and videos, offers a more dynamic and engaging experience, often leading to higher user involvement and better retention of the information presented. Adopting this approach will not only help you elevate the appeal of the content you share.

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Retention Campus Tours Tuition International Students 108

HEM (Higher Education Marketing)

JUNE 5, 2024

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

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HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Adapting to Changing Student Behaviors and Expectations An effective student retention strategy requires understanding and responding to student preferences.

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Campus Tours Enrollment Education Education 102

EAB

NOVEMBER 6, 2023

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. The pandemic accelerated the adoption of technology in education, and students now expect seamless digital interactions and user-friendly platforms. This trend started before the pandemic and has grown in recent years.

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Placement Higher Education Campus Tours Enrollment 52

EAB

AUGUST 21, 2023

over the past four years for a variety of reasons, including readiness concerns, post-pandemic financial woes, and a renewed skepticism of higher education. Strategy 4: Build a sense of belonging among transfers A welcoming environment can make college more “sticky” for those with doubts about pursuing higher education.

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