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In 2025, brochures and campus visits alone are no longer enough. At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
Idea 1: Virtual CampusTours and Interactive Content With the increasing reliance on online learning, offering prospective students a virtual tour of your campus has become a highly effective school advertising tactic. Looking to increase student enrollment? Contact HEM today!
Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Transparency is keystudents and their families want clear, honest information about tuition costs, scholarships, and program outcomes.
million in institutional scholarships, with 99% of their students receiving financial aid. Beacon College As the first college in the United States accredited to provide highereducation to students with learning disabilities and ADHD, Beacon College is focused on creating unique and customized approaches for learning.
Campustours. In the example below, Xavier College presents a campustour hosted by two student ambassadors. Contestants can submit images, text, and videos for a chance to win a scholarship. This can include: Welcome messages . Student testimonials. Admissions and enrollment guides. Program or course showcase .
This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing highereducation. Those with experience in foster care told BestColleges that highereducation illuminates this privilege starkly.
For example, instead of targeting broad terms like “study abroad,” use phrases like “best North American universities for Chinese students” or “scholarship opportunities for Chinese students in the US.” Visual content is highly engaging and can improve user experience, which Baidu values.
That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy. Sharing news on campus expansions, online or hybrid learning policies, admissions deadlines, new faculty, and other updates is also a great option.
Example : On its “Guide to Applying” page, Reed College emphasizes its stance on being a test-blind and test-optional school, an approach that is growing in popularity to make highereducation more accessible. . This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the highereducation sector is no exception. Use Time-Sensitive Promotions If your graduate school offers scholarships, fellowships, or financial aid, use time-sensitive promotions to encourage immediate action.
Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.
At HigherEducation Marketing (HEM), we know how effective PPC search-engine-based campaigns are at quality lead generation, especially in the education sector. These set of keywords cater to those who are closer to making a decision, such as “apply to,” “enroll in,” or “schedule a campustour.”
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal. Explore the features above.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. The post Marketing Prep for a Successful Academic Year: Strategies that Work appeared first on HigherEducation Marketing.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
What is the campus neighborhood like? Is the campus easily accessible via public transport? A campustour led by a student ambassador can be an effective way to cover some of these questions, especially since it allows you to transparently showcase your school through the perspective of an actual student.
There are many ways to demonstrate interest in a college, including attending information sessions and campustours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?
Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.
The network will also include scholarship funds for students and help students navigate financial aid and admissions. Orr, who is originally from rural western Tennessee, noted that students from rural communities often face challenges around internet access and other barriers to getting a highereducation.
There are hidden fees associated with highereducation. These additional expenses pile onto all the other outstanding expenses associated with continuing your post-secondary education. Some colleges will waive application fees if you apply early or attend campustours and events organized by that school.
A major research university, Tech recently earned the Carnegie Classification of Institutions of HigherEducation's “Very High Research Activity'' distinction. Talk to current and former students about their experiences, and—if you can—pay a visit to Lubbock, TX, for a campustour.
At Greenlight, we work with two big communities, the Nationwide College Access Community, and HigherEducation and Work to bridge these two communities together. KW: Maybe they want to take another campustour, or maybe they just want to know what the college transition is like, we are there to help and support.
News and World Report: 3 (tie) Wall Street Journal/Times HigherEducation: 2 Where is Stanford? Suggested reading: Ivy League Acceptance Rates ) Stanford tuition and scholarships Stanford’s 2023–2024 cost of attendance (i.e., If you’re the parent of a high-achieving teen, you’re likely visiting Ivy League universities.
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