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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

In 2025, brochures and campus visits alone are no longer enough. At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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5 School Advertising Ideas: Top Dos and Don’ts

HEM (Higher Education Marketing)

Idea 1: Virtual Campus Tours and Interactive Content With the increasing reliance on online learning, offering prospective students a virtual tour of your campus has become a highly effective school advertising tactic. Looking to increase student enrollment? Contact HEM today!

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Transparency is keystudents and their families want clear, honest information about tuition costs, scholarships, and program outcomes.

Education 101
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Best Colleges for Neurodivergent Students

AdmissionSight

million in institutional scholarships, with 99% of their students receiving financial aid. Beacon College As the first college in the United States accredited to provide higher education to students with learning disabilities and ADHD, Beacon College is focused on creating unique and customized approaches for learning.

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Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing

HEM (Higher Education Marketing)

Campus tours. In the example below, Xavier College presents a campus tour hosted by two student ambassadors. Contestants can submit images, text, and videos for a chance to win a scholarship. This can include: Welcome messages . Student testimonials. Admissions and enrollment guides. Program or course showcase .

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Fostering College Success: Family Privilege Eludes Students Aged Out of System

BestColleges

This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing higher education. Those with experience in foster care told BestColleges that higher education illuminates this privilege starkly.