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In 2025, brochures and campus visits alone are no longer enough. At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year.
As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campustours, participate in Q&A sessions during open houses, or even create content for your social media platforms.
As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campustours, participate in Q&A sessions during open houses, or even create content for your social media platforms.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Transparency is keystudents and their families want clear, honest information about tuition costs, scholarships, and program outcomes.
Instead of burying tuition-related information in program pages, provide direct answers to questions like “How much does it cost to attend [School Name]? Create must-click content: Create resources that resonate with the users, including calculators and virtual campustours.
This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing highereducation. Those with experience in foster care told BestColleges that highereducation illuminates this privilege starkly.
Example : On its “Guide to Applying” page, Reed College emphasizes its stance on being a test-blind and test-optional school, an approach that is growing in popularity to make highereducation more accessible. . This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus.
This type of content, which can include quizzes, polls, interactive infographics, and videos, offers a more dynamic and engaging experience, often leading to higher user involvement and better retention of the information presented. Color schemes and typography are also crucial and should be aligned with your school’s branding guidelines.
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the highereducation sector is no exception. Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations.
If I avail of these services, will there be additional fines towards my tuition fee? Beacon College As the first college in the United States accredited to provide highereducation to students with learning disabilities and ADHD, Beacon College is focused on creating unique and customized approaches for learning.
When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campustour video or scrolling through a gallery that captures student life. Some schools also have interactive pages that help students calculate their GPA, tuition fees and other payments.
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal. Explore the features above.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
What is the campus neighborhood like? Is the campus easily accessible via public transport? A campustour led by a student ambassador can be an effective way to cover some of these questions, especially since it allows you to transparently showcase your school through the perspective of an actual student.
Many institutions of highereducation require both the FAFSA and the CSS/Profile (administered by the College Board). UNIVERSITY OF CONNECTICUT FACING MAJOR BUDGET CUTS The effects of the Covid-19 pandemic continue to ripple across many aspects of education. IN CASE YOU MISSED THEM, CHECK OUT our january updates!
At Greenlight, we work with two big communities, the Nationwide College Access Community, and HigherEducation and Work to bridge these two communities together. KW: Maybe they want to take another campustour, or maybe they just want to know what the college transition is like, we are there to help and support.
COA includes tuition and fees, room and board, books and supplies, transportation, and other expenses. These costs included only tuition and fees and room and board, which means that the full COA at each school was even higher. According to Forbes , “overall state funding for public highereducation increased by 4.5%
News and World Report: 3 (tie) Wall Street Journal/Times HigherEducation: 2 Where is Stanford? Suggested reading: Ivy League Acceptance Rates ) Stanford tuition and scholarships Stanford’s 2023–2024 cost of attendance (i.e., tuition, room, board, and fees) is $87,833. Forbes: 3 Niche: 2 U.S.
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