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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

In 2025, brochures and campus visits alone are no longer enough. At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year.

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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campus tours, participate in Q&A sessions during open houses, or even create content for your social media platforms.

Education 105
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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campus tours, participate in Q&A sessions during open houses, or even create content for your social media platforms.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Transparency is keystudents and their families want clear, honest information about tuition costs, scholarships, and program outcomes.

Education 101
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Mastering SEO and GEO in Education Marketing: The Future of Search Optimization

HEM (Higher Education Marketing)

Instead of burying tuition-related information in program pages, provide direct answers to questions like “How much does it cost to attend [School Name]? Create must-click content: Create resources that resonate with the users, including calculators and virtual campus tours.