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In 2025, brochures and campus visits alone are no longer enough. At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
Maps Integrating interactive maps for virtual campustours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the highereducation sector is no exception. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.
Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for highereducation. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on HigherEducation Marketing.
To access this information, they must submit their name and email, becoming a lead after doing so: Source: Juno College Host Webinars and Events to Appeal to New Leads Webinars can attract prospects interested in more interactive experiences and those who want to learn more about the field they’re considering studying.
Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops. What should I ask during campustours as a neurodivergent student? However, money doesn’t have to be a big deciding factor if you’re considering this school.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.
Hosting virtual workshops and webinars on financial literacy and scholarship application strategies can position the institution as a supportive and resourceful ally in the eyes of prospective students and their families. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campustours.
If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for highereducation in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campustours even further.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campustour video or scrolling through a gallery that captures student life. The post Optimizing for Ai-Driven Google Search: A Guide for Educational Institutions appeared first on HigherEducation Marketing.
There are many ways to demonstrate interest in a college, including attending information sessions and campustours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?
A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours. The post Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy appeared first on HigherEducation Marketing.
Read on for five key insights and recommendations to ensure Gen P’s success in highereducation. The pandemic accelerated the adoption of technology in education, and students now expect seamless digital interactions and user-friendly platforms. This trend started before the pandemic and has grown in recent years.
Hosting virtual workshops and webinars on financial literacy and scholarship application strategies can position the institution as a supportive and resourceful ally in the eyes of prospective students and their families. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campustours.
We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.
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