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The information contained here will help schools create and implement an effective and comprehensive multi-channel marketing strategy. Today’s students are digital natives exposed to a lot of information from an unlimited supply of sources daily.
Source: HEM Example: Digital marketing audits such as the one we completed for one of our clients are an excellent way to reflect on last years performance and enter the new year with a data-informed plan. In 2025, the way people search for information is increasingly conversational.
How to do it : Centralize information: Create a one-stop shop with clear and easily accessible information on enrollment, housing, orientation, financial aid and other crucial details so students stay on track. Icons : Present key information clearly with iconography or visuals that pop. Keep forms simple and easy.
College pre-orientation programs help incoming first-year students adjust to campus life. Pre-orientation programs are voluntary and occur the summer before a student's first fall semester. Types of pre-orientation programs include those that help students with mental health challenges.
Franklin Cummings Tech welcomed more than 100 Boston high school students to campus this week for an Orientation session to kick off the third annual Summer Learn and Earn program, a unique opportunity for high school juniors and seniors to earn money while taking college-level courses.
Sometimes, the first time they set foot on campus is when they arrive for freshman orientation. Exploring campuses virtually allows high school students to gather valuable insights and make informed decisions about their academic future. Depending on the college location and campus life, the off-campus can be very important.
Social media offers a dynamic way to connect with students, parents, and staff, providing a space to share important information, celebrate achievements, and showcase the unique aspects of your school. Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media.
So how can schools ensure they are visible to prospects with easy access to information? Source : Edinburgh Business School Create Engaging Ads : Draft out ad copies that resonate with student search intent, using action-oriented keywords such as “apply now” or “request info.” ” Action-Oriented Keywords.
Reading Time: 8 minutes As digital media has become more integrated into our daily lives, how we consume information has dramatically shifted, and visual content has become crucial in capturing and retaining audiences’ attention. They have become primary channels for communication, marketing, and information sharing.
Look back at any notes from campustours or research you did while exploring schools for inspiration. Remember, Notre Dame looks for applicants who are service-oriented. Avoid common mistakes such as repeating the same information, not using your authentic voice, and using cliches that weaken your supplemental essays.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Email Marketing Craft effective email campaigns with informative and engaging content. Use these keywords strategically in your website content.
Ambassadors are actively involved in the orientation process, event planning, leadership, and student support. Their contact information is readily available on the school site, and friendly pictures of each ambassador portray an approachable, warm image to new and returning students.
With few exceptions, such as intercollegiate athletics, students run student activities on campus. A diverse campus is diverse in more ways than you may realize. Yes, a diverse campus would have students, men and women, of different ancestries, races, orientations and faiths.
These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campustours, and assisting with fairs and fundraising events. This can directly influence prospects’ decision-making process.
It’s also about boosting your school’s growth by providing relevant information that resonates with your prospects. This gives you the opportunity to highlight your unique selling points—sharing information about your community and offerings in a way that compels prospects to engage further with your school’s messaging and brand. .
Virtual Tour – Many schools already have a virtual tour available. In GuidedPath , you can find nearly 500 virtual tours through YouVisit on the college profile pages. Be sure to have a method for organizing this information. Expect a lot of communication from colleges in the coming weeks.
In Alexander’s view, “the most common goal is lead generation—getting prospective students to fill out a request for information form.” A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours. Improve Lead Generation with Paid Ads and Landing Pages .
You can’t do that well until you understand what you are looking for, so here are my tips for your first steps in gathering information. The best way to do that is to schedule a handful of campustours the summer before or early in junior year. Use code 20-OFF at checkout, and receive 20% off any recording.
Strategy 1: Provide clear information about transfer credit articulation Among EAB research and elsewhere , the number one question transfer students have during their search process is, how will my credits transfer and count toward my degree? It’s hard to find accurate transfer information. How to complete a data discovery: 1.
These programs are often designed with students from low-income, first-generation, or otherwise underrepresented backgrounds in mind, as a way to provide equal access to campustours and other admissions resources. Fly-in programs offer prospective students a more immersive campus visit experience.
For instance, if your audience is career-oriented, you can showcase tips on acing interviews and building strong resumes. These infographics can be a way for your school to attract prospects more easily and convey information. As prospects begin to seek out more information about your school, they can turn to social media for answers.
2000 character limit) This prompt asks for information that you most likely included in the AMCAS Work and Activities section. Keep in mind that your descriptions need to align with the information that appears in other parts of your application. Still, you should take this essay just as seriously as any other part of your application.
UT-Austin admissions expects students to make an informed decision about their first-choice major. They emphasize their academic and research experiences as informing their proposed future studies. On a recent UT campustour, it excited me when the tour guide shared about “Women in Psychology.”
Plan a Virtual CampusTour If you’re still exploring different colleges or haven’t even started yet, that’s OK, there’s still time! Funny how they never photograph campus on a bad day!) Now that you are on campus, orient yourself by downloading a campus map and marking where you are starting.
Anita, our humanities-oriented student, writes that she’s interested in studying history, and includes a tidbit in her “Why Yale” essay from the campustour she was able to take about how Yale’s architects were so obsessed with the past that they built the campus to look even older than it is.
Whether youre a prospective student or just curious about the campus, theres plenty to explore. The Cornell campustour options are designed to give you a closer look at the university’s history, culture, and everything that makes it special. The tour lasts about 75 minutes and is free of charge.
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