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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campus tours, participate in Q&A sessions during open houses, or even create content for your social media platforms.

Education 105
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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campus tours, participate in Q&A sessions during open houses, or even create content for your social media platforms.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

The information contained here will help schools create and implement an effective and comprehensive multi-channel marketing strategy. Today’s students are digital natives exposed to a lot of information from an unlimited supply of sources daily.

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Source: HEM Example: Digital marketing audits such as the one we completed for one of our clients are an excellent way to reflect on last years performance and enter the new year with a data-informed plan. In 2025, the way people search for information is increasingly conversational.

Education 104
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Enjoy the Fruits of Your Labor

Admissions Village

Now that you have some idea of what you might want for yourself, it is time to talk about your college tuition budget as a family. You should take campus tours and attend information sessions. Do you want a politically involved student body? Liberal or conservative? This is the MOST IMPORTANT way to learn about a college.

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Not converting? It might be your website

Niche

How to do it : Centralize information: Create a one-stop shop with clear and easily accessible information on enrollment, housing, orientation, financial aid and other crucial details so students stay on track. Icons : Present key information clearly with iconography or visuals that pop. Keep forms simple and easy.