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Partnering with a Marketing Agency for International Student Recruitment

HEM (Higher Education Marketing)

Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Highlighting diversity, equity, and inclusion initiatives on your campus can help students see themselves as part of your community.

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Baidu SEO Guide: 4 Best Practices in the Chinese Market for International Recruitment

HEM (Higher Education Marketing)

For educational institutions looking to recruit international students from China, understanding and leveraging Baidu’s unique SEO landscape is essential. The competition for attracting international students is fierce, and standing out in the Chinese market involves more than translating your content into Mandarin.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For instance, a landing page for international students could feature visa information, housing options, and success stories from other international students. If a prospective student frequently visits pages about a specific program, send them personalized invitations to webinars or virtual tours related to that program.

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Tips for Remote Campus Visits

ACM College Consulting

Choosing the right college is a monumental decision, and while the traditional campus visit is definitely the best option, it is not always possible. Working with international students, I have many families who are not able to make the trip to the US to tour campuses before making their college decision.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

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Recruiting Questions: What Your Student Recruitment Team Should Address to Connect with Prospects

HEM (Higher Education Marketing)

Here, you’ll need to use your student persona, a semi-realistic representation of your ideal prospect, to hone in on specific needs and interests. Example : This student persona, representing an international student, highlights a variety of key motivations and concerns. What is the campus neighborhood like?