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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Highlighting diversity, equity, and inclusion initiatives on your campus can help students see themselves as part of your community.

Education 101
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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education 105
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Secondary School Admissions: What You Need to Know

Top Tier Admissions

What does college placement look like? In other words, in early fall of a student’s 8 th grade year or earlier for 9 th grade admission. This document also usually includes average test scores and college placement. Do you care about a school’s religious background? What about the academic opportunities? Study abroad programs?

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour.

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How to Write Great UC Essays (Examples of All Personal Insight Questions Included)

Shemmassian Academic Consulting

Educating nearly quarter of a million undergraduates, UCs are a home for California residents, out-of-state attendees, and international students alike. But this program had a few spots for international students, and I was selected to attend. Students took a college-level course for three weeks. and Canada.