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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For instance, a landing page for international students could feature visa information, housing options, and success stories from other international students. If a prospective student frequently visits pages about a specific program, send them personalized invitations to webinars or virtual tours related to that program.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

For example, Schools worldwide, like Discovery Community College, offer career readiness quizzes, tuition fee calculators, and interactive virtual tours to boost engagement and generate more leads. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

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Fostering College Success: Family Privilege Eludes Students Aged Out of System

BestColleges

While government scholarships, grants, and tuition waivers can assuage much of the cost of college, housing is rarely covered. Rachel Zenzinger spearheaded the state's recently passed tuition waiver program for SEFC. Her original plan was to create a tuition waiver program for SEFC, she said. Colorado Sen.

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Recruiting Questions: What Your Student Recruitment Team Should Address to Connect with Prospects

HEM (Higher Education Marketing)

Here, you’ll need to use your student persona, a semi-realistic representation of your ideal prospect, to hone in on specific needs and interests. Example : This student persona, representing an international student, highlights a variety of key motivations and concerns. What is the campus neighborhood like?

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour. Break Down Tuition Costs and Financial Aid Opportunities.

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Secondary School Admissions: What You Need to Know

Top Tier Admissions

Cost of tuition and financial aid opportunities. International students must also take the TOEFL (Test of English as a Foreign Language), IELTS (International English Language Testing System), or the Duolingo English test. This document also usually includes average test scores and college placement.