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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Unveiling the College Experience: How to Get the Most Out of Your Campus Visits

Ivy Central

Take a tour: Most colleges offer campus tours led by current students. These tours can give you a good sense of the campus layout, facilities, and overall atmosphere. Make sure to ask questions during the tour and take notes. What is the college's approach to diversity and inclusion?

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College Admission Planning for High School Juniors – Second Semester

Great College Advice

Your high school counselor will hopefully be a great resource for questions along the way, whether it be pointing you to potential college majors, standardized test advice, local college fair details, local scholarship information, and help with high school course selection. Do not overload your schedule so shoot for one visit per day.

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How to Choose the Right College From Your Offers of Admission

AHM Advising

Do you want the buzz of a big city, the balance of a suburban setting, or the charm of a rural campus? Scholarships and Aid: Compare the financial aid packages youve received. Internships: Does the school have strong connections with employers in your field of interest?

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How College Visits are like House Hunting

Top Tier Admissions

Does the college provide opportunities for research, internships, and hands-on learning in their field? During your visit, explore the area beyond the campus to ensure it aligns with their daily needs and interests as well as safety concerns. Participate in a campus tour or information session to interact with students and faculty.

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Baidu SEO Guide: 4 Best Practices in the Chinese Market for International Recruitment

HEM (Higher Education Marketing)

For example, instead of targeting broad terms like “study abroad,” use phrases like “best North American universities for Chinese students” or “scholarship opportunities for Chinese students in the US.” Visual content is highly engaging and can improve user experience, which Baidu values.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour.