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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Student Ambassador Program: Exploring Benefits and Strategies for Your School

HEM (Higher Education Marketing)

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events. Perhaps your school can provide financial compensation.

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How To Design and Implement an Effective Student Ambassador Program in Higher Education

HEM (Higher Education Marketing)

Once selected, student ambassadors should represent the university at various events on and off campus. They might also lead campus tours and share personal experiences with prospective students and visitors. Now, what is your responsibility as an institution when it comes to running an effective student ambassador program?

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Institutions can also leverage alumni networks through mentorship programs that connect current students with alumni. Showcasing the benefits of mentorship, such as career guidance, industry insights, and networking connections, can make the institution more attractive to prospective students.

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Institutions can also leverage alumni networks through mentorship programs that connect current students with alumni. Showcasing the benefits of mentorship, such as career guidance, industry insights, and networking connections, can make the institution more attractive to prospective students.

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A guide to Stanford's summer programs

College Essay Guy

This program offers hands-on research experience in cutting-edge laboratories under the mentorship of Stanford faculty, postdoctoral fellows, and graduate students. You’d also receive one-on-one mentorship at a lab within the Institutes of Medicine at Stanford University and select departments. Who can apply? How much does it cost?

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Near-Term Strategies to Combat Transfer Decline

EAB

Establishing mentorship programs that pair transfer students with current students or alumni promotes a support network that fosters personal and academic growth. Hosting transfer student events on campus can remind attendees that they’re part of a larger community of transfer students.