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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Highlight your mental health resources, career placement rates, and green initiatives.

Education 101
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Maximizing Student Recruitment With Video Ads: A Comprehensive Guide

HEM (Higher Education Marketing)

For instance, a video showcasing campus life might end with an invitation to “Book a Campus Tour,” while a testimonial video could encourage viewers to “Apply Today and Start Your Journey.” ” The placement and timing of CTAs are equally important.

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Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing

HEM (Higher Education Marketing)

Campus tours. In the example below, Xavier College presents a campus tour hosted by two student ambassadors. In terms of placement, you can feature your video content on the homepage or on key pages of your school’s website. This can include: Welcome messages . Student testimonials. Program or course showcase .

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Secondary School Admissions: What You Need to Know

Top Tier Admissions

What does college placement look like? This document also usually includes average test scores and college placement. Do you care about a school’s religious background? What about the academic opportunities? Are there AP-level classes or an IB curriculum? Study abroad programs? Cost of tuition and financial aid opportunities.

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How College Visits are like House Hunting

Top Tier Admissions

Participate in a campus tour or information session to interact with students and faculty. And remember, this tour is for your child so try to keep your opinions to yourself and instead foster dialogue to learn their opinions. Ask about job placement rates, average starting salaries, and success stories of recent graduates.

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Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy

HEM (Higher Education Marketing)

Choose the Best Placement and Schedule. Put simply, ad placement is the advertising space offered by websites and social networks for displaying your ads. Schools using Google Ads can choose their own placements and run ads where prospects are most likely to spend their time.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. Because applying is a significant commitment for prospective students, using this type of landing page is not advisable.

Education 105