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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. The roles of student ambassadors are varied.

Education 105
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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Students are looking for reasons to consider your institution, such as program variety, campus culture, or career outcomes. At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Personalized follow-ups play a crucial role in this stage.

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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. The roles of student ambassadors are varied.

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College Search With AI Here’s the Guide You Need

Grown & Flown

For example: Campus tour takeaways: Upload notes from tours and ask ChatGPT to summarize themes across schools. Program details: Compare programs to see differences in benefits, requirements, and student opportunities. How competitive is it, and what benefits does it offer? Can they start freshman year?

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5 School Advertising Ideas: Top Dos and Don’ts

HEM (Higher Education Marketing)

It helps your school to share your programs, campus life, and success stories, making you more accessible and appealing to a diverse audience. Use their first names, reference the programs they have shown interest in, and offer tailored information about how your school can meet their needs. Contact HEM today!

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From the Dentist’s Office to Campus Visits: Lessons in First Impressions and Engagement

Enrollment Catalyst

If a prospective parent finds overwhelmingly positive reviews about your school’s programs or campus atmosphere, it significantly boosts their likelihood of scheduling a visit. This highlights the power of positive reinforcement accessible to anyone researching options—including private, independent, and faith-based schools.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

They can showcase campus life and academic programs through short videos, student testimonials, and campus photos as part of efforts to show glimpses of the day-to-day experience for students. This information may range from details on specific programs and campus events to admission requirements and tuition fees.