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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For example, a student interested in engineering should receive content highlighting your institution’s engineering programs, faculty achievements, and relevant campus events. Program-Specific Videos: Develop videos on specific academic programs, detailing the curriculum, career opportunities, and unique features.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

Infographics Whether you create still or interactive infographics , these cool can vividly showcase your school’s programs, highlight notable achievements, or tell inspiring stories of alumni success. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.

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Generating High-Quality Leads with Inbound Marketing 5 Tips for Schools

HEM (Higher Education Marketing)

A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school. In a general case, your target prospect will likely turn to the internet to discover information about your school or topics related to your program offerings.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

They can showcase campus life and academic programs through short videos, student testimonials, and campus photos as part of efforts to show glimpses of the day-to-day experience for students. This information may range from details on specific programs and campus events to admission requirements and tuition fees.

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

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The Strategies Behind the Best College Websites

The Enrollment Marketer

2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. Your site needs to communicate how your brand differentiates itself in the market: what are the unique qualities, programs, and campus culture, and how does your site express it visually?

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Why Demonstrated Interest Matters in College Admissions

StandOut College Prep

There are many ways to demonstrate interest in a college, including attending information sessions and campus tours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?