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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Students are looking for reasons to consider your institution, such as program variety, campus culture, or career outcomes. At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Personalized follow-ups play a crucial role in this stage.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

They can showcase campus life and academic programs through short videos, student testimonials, and campus photos as part of efforts to show glimpses of the day-to-day experience for students. This information may range from details on specific programs and campus events to admission requirements and tuition fees.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For example, a student interested in engineering should receive content highlighting your institution’s engineering programs, faculty achievements, and relevant campus events. Program-Specific Videos: Develop videos on specific academic programs, detailing the curriculum, career opportunities, and unique features.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

Infographics Whether you create still or interactive infographics , these cool can vividly showcase your school’s programs, highlight notable achievements, or tell inspiring stories of alumni success. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.

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Best Colleges for Neurodivergent Students

AdmissionSight

This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs. Colleges with Autism Programs What Are the Best Colleges for ADHD? In choosing the right college, you need to pay attention to the details of the resources they offer.

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Family Matters: The Role of Parents in College Admissions

Niche

Be sure to highlight scholarships and affordable program options to alleviate cost-related concerns. Follow that advice literally — take that campus tour and attend that recruitment event. You can also tap engaging alum to participate in recruitment fairs, events or webinars.

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Generating High-Quality Leads with Inbound Marketing 5 Tips for Schools

HEM (Higher Education Marketing)

A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school. In a general case, your target prospect will likely turn to the internet to discover information about your school or topics related to your program offerings.