Campus Tours and Retention - New Student Pulse

4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

AUGUST 7, 2024

Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campus tour. Higher Retention and Satisfaction: Personalization goes beyond enrollment.

Higher Education

Higher Education Education Education Campus Tours

Family Matters: The Role of Parents in College Admissions

Niche

NOVEMBER 21, 2024

From merit and need-based to transfer and retention scholarships, review current scholarship offerings for incoming freshmen and expand opportunities where you can. Follow that advice literally — take that campus tour and attend that recruitment event. Take a look at expanding scholarship opportunities where possible.

Financial Aid

Financial Aid Admissions Scholarships Campus Tours

Is Duke the ‘Harvard of the South?’

Educated Quest

MARCH 29, 2023

I recently visited Duke to take a student-directed campus tour. Harvard does much better (88 percent) Retention is an excellent 93 percent, though many state universities, including Rutgers in my home state, do a little better. Rice’s freshman retention is about the same as Harvard’s (97 percent).

Retention

Retention Campus Tours Test Prep Grants

How To Design and Implement an Effective Student Ambassador Program in Higher Education

HEM (Higher Education Marketing)

MAY 1, 2024

Once selected, student ambassadors should represent the university at various events on and off campus. They might also lead campus tours and share personal experiences with prospective students and visitors. However, designing and implementing an effective student ambassador program is not without its challenges.

Higher Education

Higher Education Education Education Programs

4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

This type of content, which can include quizzes, polls, interactive infographics, and videos, offers a more dynamic and engaging experience, often leading to higher user involvement and better retention of the information presented. Adopting this approach will not only help you elevate the appeal of the content you share.

Retention

Retention Campus Tours Tuition International Students

Notes from my Georgia Tech Visit

ACM College Consulting

JULY 22, 2024

A few weeks ago, I had the wonderful opportunity to tour GA Tech with colleagues from HECA. We attended a wonderful information session followed by a thorough campus tour. This was my first time visiting the campus, and I was impressed with what I saw and learned about the school.

Campus Tours

Campus Tours Semester Internship Out-of-State

Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

JUNE 5, 2024

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

Enrollment

Enrollment Admissions Transition Campus Tours

Marketing Prep for a Successful Academic Year: Strategies that Work

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Adapting to Changing Student Behaviors and Expectations An effective student retention strategy requires understanding and responding to student preferences.

Campus Tours

Campus Tours Enrollment Accommodations Education

Is Your Institution ‘Gen P’ Ready?

EAB

NOVEMBER 6, 2023

In 2023, students continue to show a similar level of interest in requesting virtual campus tours (24%) as they did in 2021 (25%) — when virtual tours were the only option available.

Placement

Placement Higher Education Campus Tours Enrollment

Near-Term Strategies to Combat Transfer Decline

EAB

AUGUST 21, 2023

Transfer students who feel a genuine connection to the college community are more likely to persist through challenges, as they have a support network to lean on ( Transfer Students: Retention and Persistence; p.

Transfer

Transfer Campus Tours Enrollment Community College

What Questions Should You Ask at College Information Sessions?

SSA Online College Prep

DECEMBER 26, 2023

If you haven’t been to one and are considering signing up, they’re usually held in addition to campus tours in a place of significance on campus and they highlight specific programs, classes, and opportunities. Why do info sessions matter? Let’s start with a refresher on what information sessions are.

Financial Aid

Financial Aid Early Decision Letters of Recommendation Standardized Testing

Admissions and Faculty Collaboration: A Tool for Your Enrollment Success!

enrollmentFUEL

MAY 6, 2022

No matter how large or small the university, it seems the connection between faculty and the enrollment team is paramount. In a time when so many are questioning the value of higher education, faculty are key to admissions and recruitment success.

Enrollment

Enrollment Admissions Higher Education Campus Tours

Give Your Counseling Staff a Boost: Hiring Current Students to Offset Staffing Shortages

enrollmentFUEL

SEPTEMBER 15, 2022

We’ve talked about it for months, but the need for these conversations hasn’t subsided: the Great Resignation is still going. According to sources within the Higher Education industry, professional staff turnover will continue to affect campuses, and by extension enrollment management teams, for yet another year.

Higher Education

Higher Education Enrollment Campus Tours Education

The Art & Science of Engineering a Great Campus Visit Experience

enrollmentFUEL

JULY 14, 2022

It’s no secret that campus visits are a prime opportunity for you to make a lasting impression. What is the ideal campus visit experience? But what are the secrets to making that lasting impression? What helps your school stand out in this all-important single encounter?

Campus Tours

Campus Tours Retention Enrollment

Bona Fide Pride: The Benefits of a Strong Student Ambassador Program

enrollmentFUEL

AUGUST 17, 2022

Higher education enrollment management professionals and marketers often share a similar goal: How do we get more students to enroll?

Programs

Programs Enrollment Higher Education Campus Tours

10 higher ed enrollment leaders share their strategies for maximizing yield

Niche

JANUARY 30, 2025

When every interaction, from campus tours to personalized outreach by professors, helps define your campus environment, it’s more important than ever to bring more people into that experience. In our office, everything we do is a yield (and ultimately, retention) strategy.

Enrollment

Enrollment Campus Tours Retention Financial Aid

New Student Pulse

4 Innovative Higher Education Marketing Trends in 2024

Family Matters: The Role of Parents in College Admissions

Trending Sources

Is Duke the ‘Harvard of the South?’

How To Design and Implement an Effective Student Ambassador Program in Higher Education

4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

Notes from my Georgia Tech Visit

Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

Marketing Prep for a Successful Academic Year: Strategies that Work

Is Your Institution ‘Gen P’ Ready?

Near-Term Strategies to Combat Transfer Decline

What Questions Should You Ask at College Information Sessions?

Admissions and Faculty Collaboration: A Tool for Your Enrollment Success!

Give Your Counseling Staff a Boost: Hiring Current Students to Offset Staffing Shortages

The Art & Science of Engineering a Great Campus Visit Experience

Bona Fide Pride: The Benefits of a Strong Student Ambassador Program

10 higher ed enrollment leaders share their strategies for maximizing yield

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