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At this stage, they often turn to your website, virtual campustours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.
For example: Campustour takeaways: Upload notes from tours and ask ChatGPT to summarize themes across schools. How easy is it to secure off-campus housing later on? Finances & Value Annual Cost After Scholarships : What is the total cost of attendance after financial aid?
Idea 1: Virtual CampusTours and Interactive Content With the increasing reliance on online learning, offering prospective students a virtual tour of your campus has become a highly effective school advertising tactic. Looking to increase student enrollment? Contact HEM today!
Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Transparency is keystudents and their families want clear, honest information about tuition costs, scholarships, and program outcomes.
Take a tour: Most colleges offer campustours led by current students. These tours can give you a good sense of the campus layout, facilities, and overall atmosphere. Make sure to ask questions during the tour and take notes. What is the college's approach to diversity and inclusion?
Don’t fumble financial aid From scholarships to FAFSA and everything in between, the cost of attending your institution and the financial aid you can provide is likely to become the make-or-break factor for families. Take a look at expanding scholarship opportunities where possible. Provide a timeline of key dates.
Your high school counselor will hopefully be a great resource for questions along the way, whether it be pointing you to potential college majors, standardized test advice, local college fair details, local scholarship information, and help with high school course selection. Do not overload your schedule so shoot for one visit per day.
Simplify financial aid and payment processes: Offer transparent and easy-to-understand information about tuition fees, scholarships and financial aid options, along with important due dates. Keep forms simple and easy. I nclude a link to your online school store, stocked with merch for your newly accepted families.
Do you want the buzz of a big city, the balance of a suburban setting, or the charm of a rural campus? Scholarships and Aid: Compare the financial aid packages youve received. These are excellent opportunities to visit campus, meet current students, and get a feel for the community.
million in institutional scholarships, with 99% of their students receiving financial aid. Are there scholarships specifically for neurodivergent students? Yes, many institutions and organizations offer scholarships for neurodivergent students, including those with autism, ADHD, or other learning differences.
A prospective student from a particular region might see testimonials from alumni in their area, while another visitor might see information on scholarships they’re eligible for. For example, AI can recommend specific programs, scholarships, or events based on a student’s browsing history and interactions with your website.
For example, instead of targeting broad terms like “study abroad,” use phrases like “best North American universities for Chinese students” or “scholarship opportunities for Chinese students in the US.” Visual content is highly engaging and can improve user experience, which Baidu values.
78% of the study’s participants reported reduced research/scholarship productivity, including 83% of tenure-track faculty and 77% of graduate students. Universities had to adapt quickly, flipping campustours to virtual tours, info sessions to virtual info sessions, classes in lecture halls to online courses.
Campustours. In the example below, Xavier College presents a campustour hosted by two student ambassadors. Contestants can submit images, text, and videos for a chance to win a scholarship. This can include: Welcome messages . Student testimonials. Admissions and enrollment guides. Program or course showcase .
Students with experience in foster care encounter family privilege when they're applying to college, while living in campus housing, and through microaggressions. Months before she aged out of the foster care system, Angela Hoffman-Cooper knew she had one chance to earn the scholarship she needed to attend her dream school.
Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.
Participate in a campustour or information session to interact with students and faculty. And remember, this tour is for your child so try to keep your opinions to yourself and instead foster dialogue to learn their opinions. Compare tuition costs, financial aid packages, and scholarship opportunities.
This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campustour.
I recently visited Duke to take a student-directed campustour. Emory competes in 15 non-scholarship sports and does not play football. While Rice has a less urban campus than Harvard, it is located in Houston, America’s fourth-largest city, which has over three times the population of Boston.
Stay in the loop with special invitations to events, application updates, deadlines, scholarships, and other engagement opportunities. . Ask Your Parents For Availability To Schedule A CampusTour. Once you do decide where, book your campustour through the college’s admission office website.
The goal of college visits is to give students and families a sense of what the college experience may be like on an actual college campus. Whenever possible, officially register for the campustour and information session. Availability is often limited, so be sure to plan ahead.
Open houses, like campustours, provide students with a unique opportunity to get information so they can decide whether or not to apply to the school. A college open house is an event where visitors are allowed access to a campus in order to learn more about it. and ends at approximately 3 p.m.
There are many ways to demonstrate interest in a college, including attending information sessions and campustours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?
Video content is a powerful tool for graduate schools, and video remarketing can help keep your institution in mind for prospects who watched your program overview, faculty interviews, or virtual campustours. For example, ads could highlight limited-time application fee waivers or deadlines for scholarship applications.
These set of keywords cater to those who are closer to making a decision, such as “apply to,” “enroll in,” or “schedule a campustour.” Define your Conversion Goals: What are your institution’s conversion goals—application submissions, information requests, campustour bookings, and event registrations?
Being recruited opens the door to preferred consideration by admissions, and even scholarship opportunities like the Northwestern Athletic Endowed Scholarship Program , so it’s serious business! Walk-ons generally do not have access to scholarships — or, at least, they don’t at first.
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal. Explore the features above.
Take Your First CampusTours Begin your campustours by visiting some easily accessible locations, ideally by taking official tours. Aren’t There Really Great Scholarships Out There? Most scholarship search sites are basically lotteries. What else matters to me about my college experience?
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Increased Focus on Video Content Video content continues to dominate as a preferred medium for communication and engagement.
Compare Financial Aid Packages : Evaluate the financial aid packages offered by each college, including scholarships, grants, loans, and work-study opportunities. Visit the Campuses : If possible, visit the campuses of the colleges you are considering to get a feel for the campus environment, facilities, and community.
Extended Visit In addition to the basic visit schedule – an information session, a campustour, and a meal on campus – ask if you can add the following appointments at the schools that you are most interested in: Meet individually with an admissions counselor. What types of financial aid and/or merit scholarships do they offer?
Extended Visit In addition to the basic visit schedule – an information session, a campustour, and a meal on campus – ask if you can add the following appointments at the schools that you are most interested in: Meet individually with an admissions counselor. What types of financial aid and/or merit scholarships do they offer?
That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy. Sharing news on campus expansions, online or hybrid learning policies, admissions deadlines, new faculty, and other updates is also a great option.
Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.
What is the campus neighborhood like? Is the campus easily accessible via public transport? A campustour led by a student ambassador can be an effective way to cover some of these questions, especially since it allows you to transparently showcase your school through the perspective of an actual student.
But then when I got to the campus, I didn't really feel, you know, I didn't really feel like there was a connection. Dobbin: I was able to go down there and see what the campus looked like and I kind of immediately fell in love with it. And should I.I mean this is my dream and this other school I don't even know.
The network will also include scholarship funds for students and help students navigate financial aid and admissions. The effort is supported by a $20 million gift from Trott Family Philanthropies, according to the release.
Some colleges will waive application fees if you apply early or attend campustours and events organized by that school. By completing the CSS Profile application, students can apply for institutional help at hundreds of colleges, universities, professional institutions, and scholarship programs online.
Harvard Medical School tuition and scholarships For the 2023–2024 academic year, first-year tuition at Harvard Medical School costs $69,300. The average scholarship amount received at Harvard Medical School for the fiscal year 2023 was $60,730. Note: You can take a virtual campustour here.)
Start looking into financial aid and scholarship opportunities. Continue researching financial aid and scholarship opportunities. Summer before your senior year If possible, visit and go on campustours of the schools on your college list. Continue researching and begin applying for scholarship opportunities.
Financial aid and scholarships Lets talk money. Theres a whole world of scholarships, grants, and financial aid that can help lower that bill. No worriesthere are still plenty of schools out there with awesome merit-based scholarships. Visit the campuses (or virtual tours). Lets jump right in.
Suggested reading: Ivy League Acceptance Rates ) Stanford tuition and scholarships Stanford’s 2023–2024 cost of attendance (i.e., If you’re the parent of a high-achieving teen, you’re likely visiting Ivy League universities. tuition, room, board, and fees) is $87,833.
If you are a strong test taker, this is the test upon which the National Merit scholarship is based. Read more about the National Merit scholarship and the NMSQT/PSAT here. He is researching art and design programs, and we were on vacation an hour away, so we booked a campustour and visit to the art and design school.
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