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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Transparency is keystudents and their families want clear, honest information about tuition costs, scholarships, and program outcomes.

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Not converting? It might be your website

Niche

Simplify financial aid and payment processes: Offer transparent and easy-to-understand information about tuition fees, scholarships and financial aid options, along with important due dates. Keep forms simple and easy. I nclude a link to your online school store, stocked with merch for your newly accepted families.

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Best Colleges for Neurodivergent Students

AdmissionSight

If I avail of these services, will there be additional fines towards my tuition fee? million in institutional scholarships, with 99% of their students receiving financial aid. Are there scholarships specifically for neurodivergent students? What should I ask during campus tours as a neurodivergent student?

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Fostering College Success: Family Privilege Eludes Students Aged Out of System

BestColleges

Students with experience in foster care encounter family privilege when they're applying to college, while living in campus housing, and through microaggressions. Months before she aged out of the foster care system, Angela Hoffman-Cooper knew she had one chance to earn the scholarship she needed to attend her dream school.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

A prospective student from a particular region might see testimonials from alumni in their area, while another visitor might see information on scholarships they’re eligible for. For example, AI can recommend specific programs, scholarships, or events based on a student’s browsing history and interactions with your website.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour. Break Down Tuition Costs and Financial Aid Opportunities.