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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Fostering College Success: Family Privilege Eludes Students Aged Out of System

BestColleges

Students with experience in foster care encounter family privilege when they're applying to college, while living in campus housing, and through microaggressions. Months before she aged out of the foster care system, Angela Hoffman-Cooper knew she had one chance to earn the scholarship she needed to attend her dream school.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

A prospective student from a particular region might see testimonials from alumni in their area, while another visitor might see information on scholarships they’re eligible for. For example, AI can recommend specific programs, scholarships, or events based on a student’s browsing history and interactions with your website.

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How College Visits are like House Hunting

Top Tier Admissions

Participate in a campus tour or information session to interact with students and faculty. And remember, this tour is for your child so try to keep your opinions to yourself and instead foster dialogue to learn their opinions. Compare tuition costs, financial aid packages, and scholarship opportunities.

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7 Top Factors Students Consider When Choosing a College and How Your School Can Use Them to Stand Out

HEM (Higher Education Marketing)

This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campus tour. Break Down Tuition Costs and Financial Aid Opportunities.

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Building the College List

CTK College Coach

Take Your First Campus Tours Begin your campus tours by visiting some easily accessible locations, ideally by taking official tours. Aren’t There Really Great Scholarships Out There? Most scholarship search sites are basically lotteries. What else matters to me about my college experience?

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Transparency is keystudents and their families want clear, honest information about tuition costs, scholarships, and program outcomes.