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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Family Matters: The Role of Parents in College Admissions

Niche

Don’t fumble financial aid From scholarships to FAFSA and everything in between, the cost of attending your institution and the financial aid you can provide is likely to become the make-or-break factor for families. Take a look at expanding scholarship opportunities where possible. Provide a timeline of key dates.

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Not converting? It might be your website

Niche

Simplify financial aid and payment processes: Offer transparent and easy-to-understand information about tuition fees, scholarships and financial aid options, along with important due dates. Keep forms simple and easy. I nclude a link to your online school store, stocked with merch for your newly accepted families.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

A prospective student from a particular region might see testimonials from alumni in their area, while another visitor might see information on scholarships they’re eligible for. For example, AI can recommend specific programs, scholarships, or events based on a student’s browsing history and interactions with your website.

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Best Colleges for Neurodivergent Students

AdmissionSight

Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops. million in institutional scholarships, with 99% of their students receiving financial aid. Are there scholarships specifically for neurodivergent students? As of today, they have given out $11.9

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.

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Best Practices for Remarketing to MBA Prospects Online

HEM (Higher Education Marketing)

Video content is a powerful tool for graduate schools, and video remarketing can help keep your institution in mind for prospects who watched your program overview, faculty interviews, or virtual campus tours. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.