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At this stage, they often turn to your website, virtual campustours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.
Don’t fumble financial aid From scholarships to FAFSA and everything in between, the cost of attending your institution and the financial aid you can provide is likely to become the make-or-break factor for families. Take a look at expanding scholarship opportunities where possible. Provide a timeline of key dates.
Simplify financial aid and payment processes: Offer transparent and easy-to-understand information about tuition fees, scholarships and financial aid options, along with important due dates. Keep forms simple and easy. I nclude a link to your online school store, stocked with merch for your newly accepted families.
A prospective student from a particular region might see testimonials from alumni in their area, while another visitor might see information on scholarships they’re eligible for. For example, AI can recommend specific programs, scholarships, or events based on a student’s browsing history and interactions with your website.
Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops. million in institutional scholarships, with 99% of their students receiving financial aid. Are there scholarships specifically for neurodivergent students? As of today, they have given out $11.9
Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.
Video content is a powerful tool for graduate schools, and video remarketing can help keep your institution in mind for prospects who watched your program overview, faculty interviews, or virtual campustours. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal. Explore the features above.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.
There are many ways to demonstrate interest in a college, including attending information sessions and campustours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy. Sharing news on campus expansions, online or hybrid learning policies, admissions deadlines, new faculty, and other updates is also a great option.
Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.
We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.
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