article thumbnail

4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campus tour. Behavior-Based Recommendations: You can use behavior tracking to recommend relevant content and actions.

article thumbnail

How College Visits are like House Hunting

Top Tier Admissions

Participate in a campus tour or information session to interact with students and faculty. And remember, this tour is for your child so try to keep your opinions to yourself and instead foster dialogue to learn their opinions. Compare tuition costs, financial aid packages, and scholarship opportunities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

For example, Schools worldwide, like Discovery Community College, offer career readiness quizzes, tuition fee calculators, and interactive virtual tours to boost engagement and generate more leads. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.

article thumbnail

Video: How I Chose My College: Student Voices

BestColleges

Representation & Inclusion Christian, Harvard University student, class of 2025: There was really no sort of campus touring or exploration of what campus life is like at any of these schools that I applied to because of the pandemic. My dad actually works there, and they offer a tuition exchange program.

Loans 52
article thumbnail

Building the College List

CTK College Coach

Take Your First Campus Tours Begin your campus tours by visiting some easily accessible locations, ideally by taking official tours. What else matters to me about my college experience? Then search for colleges that provide substantial merit aid that can bring your cost of attendance down to your budget.

article thumbnail

Weekly Update: February 6

DC College Counseling

Under President Obama’s policy, colleges were allowed to include the cost of books and materials in their tuition and fees. Some students like the convenience of the costs included in tuition and fees, while others say they are required to buy textbooks or materials that are seldom used in the course.

article thumbnail

Fostering College Success: Family Privilege Eludes Students Aged Out of System

BestColleges

While government scholarships, grants, and tuition waivers can assuage much of the cost of college, housing is rarely covered. Rachel Zenzinger spearheaded the state's recently passed tuition waiver program for SEFC. Her original plan was to create a tuition waiver program for SEFC, she said. Colorado Sen.