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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campus tours, participate in Q&A sessions during open houses, or even create content for your social media platforms.

Education 102
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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campus tours, participate in Q&A sessions during open houses, or even create content for your social media platforms.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

This information may range from details on specific programs and campus events to admission requirements and tuition fees. Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life.

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Enjoy the Fruits of Your Labor

Admissions Village

Now that you have some idea of what you might want for yourself, it is time to talk about your college tuition budget as a family. You should take campus tours and attend information sessions. Do you want a politically involved student body? Liberal or conservative? This is the MOST IMPORTANT way to learn about a college.

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Transparency is keystudents and their families want clear, honest information about tuition costs, scholarships, and program outcomes.

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Not converting? It might be your website

Niche

Simplify financial aid and payment processes: Offer transparent and easy-to-understand information about tuition fees, scholarships and financial aid options, along with important due dates. Keep forms simple and easy. I nclude a link to your online school store, stocked with merch for your newly accepted families.