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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campus tour. Behavior-Based Recommendations: You can use behavior tracking to recommend relevant content and actions.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

For example, Schools worldwide, like Discovery Community College, offer career readiness quizzes, tuition fee calculators, and interactive virtual tours to boost engagement and generate more leads. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal. Explore the features above.

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Optimizing for Ai-Driven Google Search: A Guide for Educational Institutions

HEM (Higher Education Marketing)

When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campus tour video or scrolling through a gallery that captures student life. Some schools also have interactive pages that help students calculate their GPA, tuition fees and other payments.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

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How Fly-Ins Impact Diversity in the Michigan Ross BBA Program

EAB

We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.

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Best Practices for Remarketing to MBA Prospects Online

HEM (Higher Education Marketing)

Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations. A prospect who visited your site and explored your MBA programs might see remarketing ads in their Instagram or LinkedIn feed, encouraging them to apply or attend an upcoming webinar.