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At this stage, they often turn to your website, virtual campustours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.
This information may range from details on specific programs and campus events to admission requirements and tuition fees. Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life.
Simplify financial aid and payment processes: Offer transparent and easy-to-understand information about tuition fees, scholarships and financial aid options, along with important due dates. Keep forms simple and easy. I nclude a link to your online school store, stocked with merch for your newly accepted families.
For example, Schools worldwide, like Discovery Community College, offer career readiness quizzes, tuition fee calculators, and interactive virtual tours to boost engagement and generate more leads. Maps Integrating interactive maps for virtual campustours presents an innovative way to engage prospective students.
Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campustour. Behavior-Based Recommendations: You can use behavior tracking to recommend relevant content and actions.
If I avail of these services, will there be additional fines towards my tuition fee? Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops. What should I ask during campustours as a neurodivergent student?
Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations. A prospect who visited your site and explored your MBA programs might see remarketing ads in their Instagram or LinkedIn feed, encouraging them to apply or attend an upcoming webinar.
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal. Explore the features above.
When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campustour video or scrolling through a gallery that captures student life. Some schools also have interactive pages that help students calculate their GPA, tuition fees and other payments.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.
Another piece of information that I've talked about in a webinar is some data that our own research team found that was done at Stanford University. Even Ivy League, places that we may have received an adjusted income type tuition payment, we didn't even have that kind of push at that time. And it gets tiring. Did we exceed our goal?
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