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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campus tour. Behavior-Based Recommendations: You can use behavior tracking to recommend relevant content and actions.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.

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Generating High-Quality Leads with Inbound Marketing 5 Tips for Schools

HEM (Higher Education Marketing)

To access this information, they must submit their name and email, becoming a lead after doing so: Source: Juno College Host Webinars and Events to Appeal to New Leads Webinars can attract prospects interested in more interactive experiences and those who want to learn more about the field they’re considering studying.

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Why Demonstrated Interest Matters in College Admissions

StandOut College Prep

There are many ways to demonstrate interest in a college, including attending information sessions and campus tours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campus tours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.

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New Admissions Counselor Resource Center

EAB

Campus tours. Tips for Campus Tours. Read pointers on how to host an engaging tour. Improve your tours. Explore NACAC's extensive collection of webinars, workshops, and reports to learn about industry news, research, and professional development opportunities. Engage underrepresented students.