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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life. FAQs, financial aid guides, virtual campus tours, and other content that can answer their questions provide value at this stage.

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Not converting? It might be your website

Niche

Lean on interactive features: Include interactive elements like virtual campus tours, student profiles and Q&A forums to help students learn more about the community all without leaving home. After all this work, dont forget to market your portal to your admitted students.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campus tour. Behavior-Based Recommendations: You can use behavior tracking to recommend relevant content and actions.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.

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Family Matters: The Role of Parents in College Admissions

Niche

Follow that advice literally — take that campus tour and attend that recruitment event. You can also tap engaging alum to participate in recruitment fairs, events or webinars. Let them know that you understand what they’re going through. Parental perspective : To really understand another, you have to walk a mile in their shoes.

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Best Colleges for Neurodivergent Students

AdmissionSight

Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops. What should I ask during campus tours as a neurodivergent student? However, money doesn’t have to be a big deciding factor if you’re considering this school.