This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
At this stage, they often turn to your website, virtual campustours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.
Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life. FAQs, financial aid guides, virtual campustours, and other content that can answer their questions provide value at this stage.
Lean on interactive features: Include interactive elements like virtual campustours, student profiles and Q&A forums to help students learn more about the community all without leaving home. After all this work, dont forget to market your portal to your admitted students.
Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campustour. Behavior-Based Recommendations: You can use behavior tracking to recommend relevant content and actions.
Maps Integrating interactive maps for virtual campustours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.
Follow that advice literally — take that campustour and attend that recruitment event. You can also tap engaging alum to participate in recruitment fairs, events or webinars. Let them know that you understand what they’re going through. Parental perspective : To really understand another, you have to walk a mile in their shoes.
Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops. What should I ask during campustours as a neurodivergent student? However, money doesn’t have to be a big deciding factor if you’re considering this school.
To access this information, they must submit their name and email, becoming a lead after doing so: Source: Juno College Host Webinars and Events to Appeal to New Leads Webinars can attract prospects interested in more interactive experiences and those who want to learn more about the field they’re considering studying.
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal.
Video content is a powerful tool for graduate schools, and video remarketing can help keep your institution in mind for prospects who watched your program overview, faculty interviews, or virtual campustours. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.
Hosting virtual workshops and webinars on financial literacy and scholarship application strategies can position the institution as a supportive and resourceful ally in the eyes of prospective students and their families. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campustours.
There are many ways to demonstrate interest in a college, including attending information sessions and campustours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?
Campustours. Tips for CampusTours. Read pointers on how to host an engaging tour. Improve your tours. Explore NACAC's extensive collection of webinars, workshops, and reports to learn about industry news, research, and professional development opportunities. Engage underrepresented students.
In education, they’re used for webinars, open houses, and campustours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. Because applying is a significant commitment for prospective students, using this type of landing page is not advisable.
Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campustours even further. What’s great about these tours is that they double as an immersive experience and a lead generator, so you can learn more about the people “touring” your school.
Let’s take a look at a few: Attend Virtual Information Sessions and webinars This will provide an opportunity to learn more about the school and connect with admissions representatives. Attend virtual campustours Many colleges offer virtual campustours that provide an opportunity to see the campus and learn more about the school.
When a prospective student opts to read about a university’s course offerings, they might also fancy watching a campustour video or scrolling through a gallery that captures student life. Schools must focus on creating rich, multimedia content that meets the varied needs of searchers.
In addition to promoting campustours and info sessions, your school can highlight webinars and open lectures that would appeal to your prospects while also revealing your vibrant student life.
Another great way to get on their digital radar is to sign up for virtual information sessions, campustours, and webinars. Visit campus The more face time you can create, the better. You can also get more time on campus by registering for open houses and prospective student days.
You can visit virtually by doing their online campustour , but what you really need to do is to sign up for one of the webinars that requires registration.
Bonus: You might also find opportunities to attend live webinars or information sessions, too! Visit campuses One of the best ways to get to know a school is to visit the campus. So if you can’t visit a school on your college list, consider touring a comparable college or university in your area.
A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campustours. Although lead generation campaigns done through Google’s search network may be a bit more expensive, they can deliver impactful results when done correctly.
Hosting virtual workshops and webinars on financial literacy and scholarship application strategies can position the institution as a supportive and resourceful ally in the eyes of prospective students and their families. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campustours.
In 2023, students continue to show a similar level of interest in requesting virtual campustours (24%) as they did in 2021 (25%) — when virtual tours were the only option available. Watch our on-demand webinar ‘Student Success for "Gen P": How the Pandemic Has Changed Students’ College-Going Behaviors and Mindset.’
We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.
Navigating the Results Meet David Summary of Results The Inquiry Form Experience The Experience of Receiving Information Opportunities for Improving Engagement Interactive Results Register for the 8/3 webinar discussing the results Meet David, Our Junior Secret Shopper I want to introduce you to David. Register Today!
Another piece of information that I've talked about in a webinar is some data that our own research team found that was done at Stanford University. Is it because it just takes a long time to get their attention and to get their attention away from whatever else it is that they're doing. And it gets tiring.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content