article thumbnail

4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campus tour. Behavior-Based Recommendations: You can use behavior tracking to recommend relevant content and actions.

article thumbnail

4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Demonstrated Interest Matters in College Admissions

StandOut College Prep

There are many ways to demonstrate interest in a college, including attending information sessions and campus tours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?

article thumbnail

How to Write the Bates College Supplement 2024-2025

The Koppelman Group

You can visit virtually by doing their online campus tour , but what you really need to do is to sign up for one of the webinars that requires registration.

article thumbnail

New Admissions Counselor Resource Center

EAB

Campus tours. Tips for Campus Tours. Read pointers on how to host an engaging tour. Improve your tours. Explore NACAC's extensive collection of webinars, workshops, and reports to learn about industry news, research, and professional development opportunities. Engage underrepresented students.

article thumbnail

Making an impression: Tips for quiet students

Princeton College Consulting

Let’s take a look at a few: Attend Virtual Information Sessions and webinars This will provide an opportunity to learn more about the school and connect with admissions representatives. Attend virtual campus tours Many colleges offer virtual campus tours that provide an opportunity to see the campus and learn more about the school.

article thumbnail

Tips For Creating Your College List

DC College Counseling

Bonus: You might also find opportunities to attend live webinars or information sessions, too! Visit campuses One of the best ways to get to know a school is to visit the campus. So if you can’t visit a school on your college list, consider touring a comparable college or university in your area.