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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campus tours, participate in Q&A sessions during open houses, or even create content for your social media platforms.

Education 105
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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

As the face of your school, student ambassadors embody its culture and values, offering prospective students and their families an authentic glimpse into campus life. They may host campus tours, participate in Q&A sessions during open houses, or even create content for your social media platforms.

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Best Colleges for Neurodivergent Students

AdmissionSight

Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops. Thames at Mitchell College is a holistic program that helps students receive a personalized, pre-college experience through courses with transferable college credits and specialized workshops.

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Family Matters: The Role of Parents in College Admissions

Niche

Offer resources and workshops on financial aid applications , and work to clarify the FAFSA process to reduce anxiety. Follow that advice literally — take that campus tour and attend that recruitment event. Ensure you provide an accurate net price calculator on your site so families can see expected costs after financial aid.

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What Is Northwestern Known For? All You Need to Know

AdmissionSight

There are also educational programs and workshops that address issues of diversity, equity, and inclusion. You can even take a self-guided campus tour with audio tours that introduce the school in different wayssuch as the black student experience tour and feminist campus tour.

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Hosting virtual workshops and webinars on financial literacy and scholarship application strategies can position the institution as a supportive and resourceful ally in the eyes of prospective students and their families. By enhancing the student experience at every stage of the enrollment funnel.