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5 Proven Marketing Strategies to Increase Student Enrollment

The Enrollment Marketer

Once upon a time, college admissions advisors would lure prospective students with print materials, billboards and college fairs — and it was enough to get their class. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

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How to recruit specialized business students and grow non-MBA enrollment

EAB

How to recruit specialized business students and grow non-MBA enrollment. In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. With 15+ years of experience supporting undergraduate enrollment, Cappex now serves graduate & adult-serving programs, too.

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Effectiveness of Recruiting Travel and Campus Visits in 2023 – Niche Instant Insights

Niche

Travel activities, high school visits, and college fairs were cited as less influential and weren’t used as often to discover and learn about new colleges. Nontraditional students, here defined as high school graduates who have been out of school but never enrolled anywhere, have fewer engagement opportunities.

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New Admissions Counselor Resource Center

EAB

The role of an admission counselor is both essential and challenging, especially with the variety of responsibilities and skills required of today’s enrollment teams. EAB partners with more than 1,100 colleges and universities on enrollment strategy and conducts research on best practices and trends in recruitment. Learn more.

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Why Demonstrated Interest Matters in College Admissions

StandOut College Prep

Demonstrated interest can be a factor in admissions decisions, as it shows that the student has a genuine interest in the school and is more likely to enroll if accepted. Why does demonstrated interest matter in college admissions? This can be done through scheduled visits or by attending college fairs.

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The top family engagement resources of 2024 — it’s CampusESP Wrapped

CampusESP

For our friends in enrollment and admissions, the most clicked resources are: 2024 Prospective Family Engagement Report Our annual research on the expectations of 11,000 parents, helping you strategize how to recruit the entire family CampusESP Asks: How involved are parents, really? Need even more than the above?

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How to Write the Bates College Supplement 2024-2025

The Koppelman Group

Only 28% of first-year applicants who enrolled in the fall of 2023 submitted either an SAT or ACT score, but it is still worth trying to get a strong score. You can visit virtually by doing their online campus tour , but what you really need to do is to sign up for one of the webinars that requires registration.