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There are many ways to demonstrate interest in a college, including attending information sessions and campus tours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major.
Once upon a time, college admissions advisors would lure prospective students with print materials, billboards and collegefairs — and it was enough to get their class. The key is driving traffic from your digital ads to the right place.
In my experience managing graduate business enrollment, the pool of students applying to business programs is always changing. And that’s especially true today: according to GMAC, there have been an increasing number of applications to specialized business master’s programs, while applications to MBA programs have been declining.
During the spring of your junior year, set aside some time to talk with your college counselor (if you haven’t already) and attend any collegefairs or information sessions in your area. This is also a great time to tour colleges and see what campuses look like while school is in session!
Another great way to get on their digital radar is to sign up for virtual information sessions, campus tours, and webinars. Check out regional collegefairs and make absolutely sure to attend college information sessions when they’re offered at your high school (even if it means missing out on a study hall or occasional class).
Watch the webinar discussion of the results This year’s college search process was evidence of the diminishing effects of the pandemic. Campus visits are becoming more important in the process again and the post-lockdown spike in the appeal of colleges further from home is lessening as we return to a more traditional radius.
COLLEGE RESEARCH SPREADSHEET: Include info like test score averages, requirements, distance from home, school size, programs that might interest you, climate, and anything else you feel might be important. Here’s a link to my College Research Spreadsheet. COLLEGEFAIRS: Go to them! Ask questions. But guess what?
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