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College Recommendation Letters are a Waste of Time

Admissions Madness

It’s absurd that hundreds of universities went test-optional during the pandemic to supposedly increase access, yet none removed their recommendation letter requirements. Rec letters advantage the most privileged students and schools that have low counselor and teacher-to-student ratios. In this post, I make a similar argument.

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How (and Why) to Uplevel Your School Profile Post-SCOTUS: A Guide for Counselors that Predominantly Serve First Generation, Low-Income and/or Underrepresented Students of Color

College Essay Guy

Do you have a “model” School Profile for a school that predominantly serves FGLI and/or underrepresented students of color? At my school, most students are not applying to selective colleges. Does it matter if my School Profile isn’t “pretty”? What does college and/or career counseling look like at your school?

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Marketing Strategies for Single-Gender Schools: Experts Share Their Best Tips

Niche

“With students in the driver’s seat more than ever on school choice (especially for high school) be sure to segment your messaging with a clear distinction between what parents want (higher test scores, better grades) and what students desire (belonging, acceptance, deeper friendships, less competition.) The magic trick?