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Education CRM: What Schools Need to Generate Results

HEM (Higher Education Marketing)

To do either of them justice in the world of digital marketing, your school will need to rely on a CRM designed for education. Still, most CRMs are not suited to the unique situation of education – the enrollment funnel instead of the sales funnel. As a result, your communication efforts will be much more impactful.

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How to Choose the Best CRM for Higher Education

The Enrollment Marketer

Let’s take a closer look at the most important factors to consider when choosing a CRM for higher education and how you can find one that fits your needs. Why Use a CRM in Higher Education? When choosing a CRM for higher education, compatibility with other systems used within the institution is critical.

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HubSpot for Higher Education

The Enrollment Marketer

In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts. Data about your prospects, students, and alumni is critical to any marketing strategy in higher education. Why Higher Education Needs HubSpot. What is HubSpot?

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EAB Launches All-In-One Website for Students’ College Search

EAB

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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University Sees High ROI on MarketingThrough Strategic Lead Optimization Plan

Enrollment Management

282% Increase in Overall Lead Volume 15% Increase in Enrollment Rate 11% Increase in Lead Contact Rate Beal University Beal University is a private University based in Bangor, Maine that has been educating busy professionals for over 130 years. The school offers 28 career-focused programs across six fields of study. No questions asked.

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From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP

CampusESP

Our annual survey of over 11,000 prospective parents summarizes parent expectations, from their desired communication frequency to their perceived value of higher education. Book a personalized demo today! CampusESP offers you the latter – out of the box.” Ready to create a parent experience that will move the needle on enrollment?

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132% Increase in Student Enrollment Through Focused Digital Marketing

Enrollment Management

132% Improvement in Overall Enrollment 617% Increase in Paid Search Leads 154% Increase in Website Lead Conversion Valley College Valley College is a multi-campus school that offers career education at 5 physical campuses throughout West Virginia and Ohio as well as Online programs. Our conversion rates are phenomenal now.”