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HubSpot for Higher Education

The Enrollment Marketer

Advanced attribution reporting, customer journey analytics, and a robust suite of recruiting and retention tools are just a few reasons why higher ed needs HubSpot. In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts.

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How to Choose the Best CRM for Higher Education

The Enrollment Marketer

Let’s take a closer look at the most important factors to consider when choosing a CRM for higher education and how you can find one that fits your needs. Why Use a CRM in Higher Education? When choosing a CRM for higher education, compatibility with other systems used within the institution is critical.

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Education CRM: What Schools Need to Generate Results

HEM (Higher Education Marketing)

To do either of them justice in the world of digital marketing, your school will need to rely on a CRM designed for education. Still, most CRMs are not suited to the unique situation of education – the enrollment funnel instead of the sales funnel. As a result, your communication efforts will be much more impactful.

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5 Reasons Why a Student Portal App is a Must for Every School

HEM (Higher Education Marketing)

Reach and Support Your Prospects More Effectively With a Student Portal Higher education portal software is meant to serve prospects and help them navigate the application process more efficiently. Contact our team to request a demo and discover what the student portal can do for your school !

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EAB Launches All-In-One Website for Students’ College Search

EAB

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP

CampusESP

Our annual case study featuring 6 institutions demonstrates that students with a parent using CampusESP have application rates 51% higher than average and yield rates 7% higher than average. Book a personalized demo today! CampusESP offers you the latter – out of the box.”

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LinkedIn Content Marketing Strategy: Showcasing Your School’s Community

HEM (Higher Education Marketing)

Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. and 4% on high-friction offers, like demo requests and free trials. It’s best to optimize the page so that it’s instantly recognizable to prospects.