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HubSpot for Higher Education

The Enrollment Marketer

Advanced attribution reporting, customer journey analytics, and a robust suite of recruiting and retention tools are just a few reasons why higher ed needs HubSpot. In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts.

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How to Choose the Best CRM for Higher Education

The Enrollment Marketer

For most higher ed institutions, managing student interactions and marketing communications can be challenging and time-consuming, especially if it’s done manually. This is where Customer Relationship Management (CRM) systems come in to help manage student information, automate marketing workflows, and improve enrollment management.

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Why You Should Use a CRM Built for Schools to Manage Your Enrollment Funnel

HEM (Higher Education Marketing)

Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. Here’s a deep dive into the top reasons why your school should consider using a CRM designed for higher ed to manage its enrollment funnel! .

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5 Reasons Why a Student Portal App is a Must for Every School

HEM (Higher Education Marketing)

Reach and Support Your Prospects More Effectively With a Student Portal Higher education portal software is meant to serve prospects and help them navigate the application process more efficiently. Through this process, your student portal can transform into a lead nurturing tool , helping you boost enrollment numbers.

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EAB Launches All-In-One Website for Students’ College Search

EAB

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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LinkedIn Content Marketing Strategy: Showcasing Your School’s Community

HEM (Higher Education Marketing)

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. and 4% on high-friction offers, like demo requests and free trials.

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Why customer service matters for community colleges

EAB

the fact is our students are consumers, and the level of customer service from enrollment management and student service offices, as well as faculty, sends a direct message to students about how much we support their success." 81% indicated that a confusing enrollment process is enough to cause a new student to not enroll.