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HubSpot for Higher Education

The Enrollment Marketer

Advanced attribution reporting, customer journey analytics, and a robust suite of recruiting and retention tools are just a few reasons why higher ed needs HubSpot. In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts.

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From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP

CampusESP

Our annual case study featuring 6 institutions demonstrates that students with a parent using CampusESP have application rates 51% higher than average and yield rates 7% higher than average. Book a personalized demo today! Enrollment leaders understand the importance of parent communication.

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Implementing a caseload management model in a newly centralized division

EAB

It has been well established that Academic Advisement services have a positive impact on student success and retention, but the structures and approaches vary widely across institutions and at times, even within an institution. Interested in the Rising Higher Education Leaders Fellowship? 2.79, and tier three contains 2.8–4.0.

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Near-Term Strategies to Combat Transfer Decline

EAB

over the past four years for a variety of reasons, including readiness concerns, post-pandemic financial woes, and a renewed skepticism of higher education. Strategy 4: Build a sense of belonging among transfers A welcoming environment can make college more “sticky” for those with doubts about pursuing higher education.