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As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
How can colleges better reach, educate, and support these first-generation students about affordability to prevent them from ruling out institutions that could be a great fit financially and academically? How can colleges step in to provide the necessary counseling and education about affordability for these applicants?
Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.
To learn more about the study, download the report here. The love, care, and concern for their students (their children, no matter how they hold the students) unify families across income levels, education, races, ethnicity, and any other demographic. How are institutions engaging families of college students?
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. These landing pages should include a clear, compelling call-to-action (CTA), such as signing up for a newsletter, downloading a school guide, or scheduling a tour.
Aly recently presented to the Independent Educational Consultants Professional Member roundtable on Institutional Priorities. You must download the presentation to get it to play.) We have been busy here at Admissions Village. We have included a recording of the presentation for all of you here. Please listen.
Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.
These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site.
First-Generation Female Takeaway for institutions: Promote alcohol and drug education programs during orientation and throughout the year. Because when we promise students a college education, we promise them a chance to transform their lives. Partner with student organizations to create substance-free social events.
For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.
Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.
Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.
Students must download the app, sign up as a sighted volunteer, and select the language. Languages Tarjimly: Students who are fluent in a second language can download this app and provide on-demand translation services for individuals seeking refugee or asylum. Tech TED Translators: Students can volunteer to add subtitles to TED talks.
Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.
As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?
Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. In an era where you can download an app, complete an order, and get a product within days, it’s never been so important to have a streamlined process.
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. Download the white paper. identified "limited budget" as a top challenge to growing graduate and adult education programs. -->. Watch the webinar and download the white paper to explore the findings from our survey.
However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. Here are some top tips to help your school succeed. Ready to get started?
Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.
Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Generation Hope strives to make college graduation a more common achievement for young parents. Ready to find out more?
Reading Time: 9 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?
The report, RNL’s 2022 Online Program Marketing and Recruitment Practices , report is RNL’s second ground-breaking report focused on online education and aligns with our earlier Online Student Recruitment Report. Institutions have clearly begun to understand what it will take to successfully compete in the online education market.
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.
There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. Prospects who fill out this form are able to download a Student Guide and then further interact with the school. Do You Really Need A Plan? .
For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. In the context of higher education, it is equally vital to check the countries where visitors are coming from. Check if your numbers are up or down.
As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.
The college recruitment landscape is shifting, and the latest data from the 2024 RNL High School Student College Planning Report (co-sponsored by Halda) paints a concerning picture for higher education institutions. Read the full report This data is a wake-up call for higher education.
This was what we wanted to explore when we launched two studies this year: Prospective Family Engagement (conducted with CampusESP and Ardeo Education Solutions )—a survey of 6,400 families of prospective college students. Furthermore, by the 11 th grade, 70 percent have discussed how they are going to finance their student’s education.
Here are a few key highlights from these studies, and I invite you to download these free reports to uncover even more interesting findings. Read all of our research reports and reach out to discuss your best strategies Visit our Resource Library for all of our research reports, and see insights from our experts in our higher education blog.
In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. DOWNLOAD INFOGRAPHIC Sources “ Completing College: Completing College National and State Reports – Fall 2016 Cohort ” National Student Clearinghouse Research Center (2022). “
Since GA4 includes an event-based measurement model , all of the important actions on your website can be tracked and captured as “events” in a few broad categories, including clicks, downloads, scrolls, page views, etc. You can connect with them here if you’re a K-12 school and here if you’re a higher ed institution.
Infographic Unlocking AI's Potential in Higher Education 12 Innovative Ideas to Help Leaders Identify AI Promises Across Campus AI-driven innovations present numerous opportunities for higher education institutions, including providing personalized student support, supercharging faculty and staff productivity, and optimizing operations.
Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?
SAT Fast Facts The SAT is administered by the College Board , a not-for-profit educational institution that was founded in 1899. You can find instructions for downloading the Bluebook app and accessing the practice tests here. The SAT test is fully digital. The ACT provides students with one free ACT practice test on their website.
This alignment is the process of determining if your school will meet their families’ educational needs. Does the school seem to match the educational needs and interests of my family? 2—Downloadable Content – An effective lead magnet can take the parent further in their journey. Will my family fit in?
Reading Time: 10 minutes Globalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from diverse geographical and cultural backgrounds. Trust Signals Chinese consumers are highly concerned with trust and credibility, especially with education.
Thus, it is critical for your school to appear on the first page in keyword searches, in paid ads, social media sites and ads, and landing pages with downloadable content. Your school’s website is the front door to your school, and it is a window into your educational experience.
For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.
In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. Students who feel their education aligns with their goals are more likely to view tuition as a worthwhile investment.
Using WhatsApp for education marketing is an easy addition to your school’s recruitment strategy, and one that can give your school a competitive edge. From faster response times to more personalized conversations, there are numerous reasons to use WhatsApp for education. Why Is WhatsApp for Education Becoming Popular?
Yet, your school likely offers something invaluable: a personalized, high-quality educational experience that deserves greater visibility. Instead of pushing advertisements onto audiences who may not be interested, inbound marketing creates meaningful connections with families actively looking for the right educational institution.
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