HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.

Education 84

Education Education Higher Education Testing 84

Ruffaloni

JULY 13, 2023

Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.

Financial Aid 130

Financial Aid Enrollment High School Higher Education 130

Ruffaloni

JANUARY 20, 2025

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

Financial Aid 130

Financial Aid Higher Education Placement Enrollment 130

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Generation Hope strives to make college graduation a more common achievement for young parents. Ready to find out more?

Higher Education 97

Higher Education Education Education Mentorships 97

Ruffaloni

DECEMBER 17, 2024

There has been greater awareness in recent years of the influence of generational differences in higher education, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. Survey your students Download now.

Online Programs 130

Online Programs Financial Aid Tuition Higher Education 130

HEM (Higher Education Marketing)

JUNE 14, 2023

However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. Here are some top tips to help your school succeed. Ready to get started?

Education 87

Education Education Higher Education Applications 87

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

Enrollment 86

Enrollment Campus Tours Financial Aid Higher Education 86

Ruffaloni

OCTOBER 27, 2022

The report, RNL’s 2022 Online Program Marketing and Recruitment Practices , report is RNL’s second ground-breaking report focused on online education and aligns with our earlier Online Student Recruitment Report. Institutions have clearly begun to understand what it will take to successfully compete in the online education market.

Online Programs 147

Online Programs Enrollment Programs Education 147

HEM (Higher Education Marketing)

JULY 24, 2024

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?

Education 71

Education Education Placement Enrollment 71

Ruffaloni

DECEMBER 17, 2024

How can colleges better reach, educate, and support these first-generation students about affordability to prevent them from ruling out institutions that could be a great fit financially and academically? How can colleges step in to provide the necessary counseling and education about affordability for these applicants?

Loans 130

Loans Financial Aid Orientation High School 130

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.

Education 59

Education Education Higher Education Enrollment 59

Ruffaloni

SEPTEMBER 27, 2024

The college recruitment landscape is shifting, and the latest data from the 2024 RNL High School Student College Planning Report (co-sponsored by Halda) paints a concerning picture for higher education institutions. Read the full report This data is a wake-up call for higher education.

Financial Aid 130

Financial Aid Higher Education Enrollment High School 130

Ruffaloni

NOVEMBER 10, 2022

This was what we wanted to explore when we launched two studies this year: Prospective Family Engagement (conducted with CampusESP and Ardeo Education Solutions )—a survey of 6,400 families of prospective college students. Furthermore, by the 11 th grade, 70 percent have discussed how they are going to finance their student’s education.

Financial Aid 162

Financial Aid Enrollment Out-of-State High School 162

Ruffaloni

DECEMBER 7, 2023

Here are a few key highlights from these studies, and I invite you to download these free reports to uncover even more interesting findings. Read all of our research reports and reach out to discuss your best strategies Visit our Resource Library for all of our research reports, and see insights from our experts in our higher education blog.

Retention 147

Retention Financial Aid Loans Scholarships 147

EAB

OCTOBER 20, 2023

In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. DOWNLOAD INFOGRAPHIC Sources “ Completing College: Completing College National and State Reports – Fall 2016 Cohort ” National Student Clearinghouse Research Center (2022). “

Loans 98

Loans Out-of-State Higher Education Enrollment 98

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 68

Enrollment Education Education Financial Aid 68

Niche

JULY 1, 2024

Since GA4 includes an event-based measurement model , all of the important actions on your website can be tracked and captured as “events” in a few broad categories, including clicks, downloads, scrolls, page views, etc. You can connect with them here if you’re a K-12 school and here if you’re a higher ed institution.

Education 75

Education Education Retention Enrollment 75

EAB

DECEMBER 1, 2023

Infographic Unlocking AI's Potential in Higher Education 12 Innovative Ideas to Help Leaders Identify AI Promises Across Campus AI-driven innovations present numerous opportunities for higher education institutions, including providing personalized student support, supercharging faculty and staff productivity, and optimizing operations.

Higher Education 52

Higher Education Education Education Applications 52

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. Prospects who fill out this form are able to download a Student Guide and then further interact with the school. Do You Really Need A Plan? .

Education 83

Education Education Placement Campus Tours 83

Ruffaloni

JUNE 20, 2024

Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?

Financial Aid 130

Financial Aid Placement Internship High School 130

Enrollment Catalyst

OCTOBER 5, 2022

This alignment is the process of determining if your school will meet their families’ educational needs. Does the school seem to match the educational needs and interests of my family? 2—Downloadable Content – An effective lead magnet can take the parent further in their journey. Will my family fit in?

Tuition 100

Tuition Enrollment Admissions Education 100

HEM (Higher Education Marketing)

AUGUST 23, 2023

Reading Time: 9 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app.

Education 65

Education Education Placement Enrollment 65

Enrollment Catalyst

SEPTEMBER 21, 2022

Thus, it is critical for your school to appear on the first page in keyword searches, in paid ads, social media sites and ads, and landing pages with downloadable content. Your school’s website is the front door to your school, and it is a window into your educational experience.

Transition 130

Transition Enrollment Admissions Education 130

Admissions Village

JUNE 28, 2023

Aly recently presented to the Independent Educational Consultants Professional Member roundtable on Institutional Priorities. You must download the presentation to get it to play.) We have been busy here at Admissions Village. We have included a recording of the presentation for all of you here. Please listen.

Enrollment 86

Enrollment Admissions Education Education 86

Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. Students who feel their education aligns with their goals are more likely to view tuition as a worthwhile investment.

Tuition 147

Tuition Financial Aid Enrollment Higher Education 147

HEM (Higher Education Marketing)

AUGUST 30, 2023

For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. In the context of higher education, it is equally vital to check the countries where visitors are coming from. Check if your numbers are up or down.

Education 66

Education Education Higher Education Private School 66

The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site.

Enrollment 98

Enrollment Higher Education Education Education 98

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 52

Enrollment Education Education Financial Aid 52

BestColleges

JANUARY 5, 2023

Gianforte previously banned the app on state devices and alleged that using and downloading TikTok poses a huge security risk.

Government 98

Government In-State Higher Education Policies 98

BestColleges

JULY 31, 2023

According to the figures from the National Center for Education Statistics , only about 7% of public school teachers are Black. Underrepresentation of Black teachers in early childhood education can have negative implications for students' identity development and the perpetuation of cultural stereotypes and biases.

Education 52

Education Education Retention Financial Aid 52

HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Reading Time: 10 minutes Globalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from diverse geographical and cultural backgrounds. Trust Signals Chinese consumers are highly concerned with trust and credibility, especially with education.

Concentration 79

Concentration Higher Education Scholarships Out-of-State 79

Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education.

Admissions 131

Admissions Out-of-State Financial Aid GPA 131

HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. These differences can skew your web analytics for higher education.

Higher Education 52

Higher Education Education Education Transition 52

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

Orientation 73

Orientation International Students Enrollment Testing 73

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

SEPTEMBER 14, 2023

After my son was born, I leaned into learning about the educational system from a parent’s perspective, which led me to produce copy for school newsletters first for Baldwin School and then for TASIS Dorado. At TASIS, I was deeply involved in community life as a parent, and then I was drafted into teaching, which I loved.

College Consulting 98

College Consulting College Consulting Higher Education Admissions 98

HEM (Higher Education Marketing)

APRIL 24, 2024

How can you design your marketing strategy to appeal to those seeking educational excellence, especially the ones who matter most to them? As you discover advertising best practices for targeting the parents of young students, remember to be guided by empathy as you center efforts on demonstrating your educational value.

Education 85

Education Education Extracurricular Out-of-State 85

HEM (Higher Education Marketing)

OCTOBER 16, 2024

Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions. This involves dealing with localized search terms, region-specific content, and cultural nuances that affect how people in different countries search for educational opportunities.

Education 87

Education Education Out-of-State International Students 87