The Enrollment Marketer

APRIL 15, 2025

Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Check out how your enrollment marketing numbers compare with the competition by downloading our research report, The Enrollment Marketing Benchmarks.

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Enrollment Graduate Students Higher Education Programs 52

Enrollment Catalyst

AUGUST 21, 2024

In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. These landing pages should include a clear, compelling call-to-action (CTA), such as signing up for a newsletter, downloading a school guide, or scheduling a tour.

Retention 192

Retention Enrollment Private School Tuition 192

Ruffaloni

DECEMBER 17, 2024

How can colleges better reach, educate, and support these first-generation students about affordability to prevent them from ruling out institutions that could be a great fit financially and academically? How can colleges step in to provide the necessary counseling and education about affordability for these applicants?

Loans 130

Loans Financial Aid Orientation High School 130

HEM (Higher Education Marketing)

FEBRUARY 5, 2025

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Contact HEM today!

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Higher Education Education Education Enrollment 60

Admissions Village

JUNE 28, 2023

Aly recently presented to the Independent Educational Consultants Professional Member roundtable on Institutional Priorities. You must download the presentation to get it to play.) We have included a recording of the presentation for all of you here. Please listen.

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Enrollment Admissions Education Education 217

HEM (Higher Education Marketing)

NOVEMBER 6, 2024

Our targeted email marketing services can help you attract and enroll more students. Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Let’s explore!

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Higher Education Policies Placement Orientation 92

Ruffaloni

FEBRUARY 20, 2025

First-Generation Female Takeaway for institutions: Promote alcohol and drug education programs during orientation and throughout the year. Because when we promise students a college education, we promise them a chance to transform their lives. Partner with student organizations to create substance-free social events.

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Mentorship Mentorships Orientation Out-of-State 130

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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Enrollment Education Education Financial Aid 81

HEM (Higher Education Marketing)

JANUARY 10, 2024

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.

Higher Education 105

Higher Education Education Education Retention 105

EAB

DECEMBER 5, 2022

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. Download the white paper.

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Education Education Programs Enrollment 98

HEM (Higher Education Marketing)

JULY 24, 2024

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Struggling with enrollment? Source: HEM The benefits of blogging as part of your educational content marketing strategy are undeniable.

Education 95

Education Education Placement Enrollment 95

Ruffaloni

OCTOBER 27, 2022

The report, RNL’s 2022 Online Program Marketing and Recruitment Practices , report is RNL’s second ground-breaking report focused on online education and aligns with our earlier Online Student Recruitment Report. Institutions have clearly begun to understand what it will take to successfully compete in the online education market.

Online Programs 147

Online Programs Enrollment Programs Education 147

Ruffaloni

JULY 13, 2023

Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.

Financial Aid 130

Financial Aid Enrollment High School University 130

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

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Education Education International Students Placement 105

Ruffaloni

NOVEMBER 10, 2022

This was what we wanted to explore when we launched two studies this year: Prospective Family Engagement (conducted with CampusESP and Ardeo Education Solutions )—a survey of 6,400 families of prospective college students. Furthermore, by the 11 th grade, 70 percent have discussed how they are going to finance their student’s education.

Financial Aid 162

Financial Aid Enrollment Out-of-State High School 162

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. Here’s a deep dive into the top reasons why your school should consider using a CRM designed for higher ed to manage its enrollment funnel! . But a CRM is often not enough.

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Enrollment Higher Education Education Education 96

HEM (Higher Education Marketing)

DECEMBER 28, 2022

After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities. Example : The International Institute for Management Development has created a landing page calling for users to download a program brochure.

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Enrollment Transition Education Education 95

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. The goal of remarketing is to re-engage these prospects and lead them further down the enrollment funnel.

Early Decision 103

Early Decision Campus Tours Enrollment Tuition 103

Ruffaloni

DECEMBER 7, 2023

The way students use technology search for college, the stress and anxiety they face, the economic challenges that impact their ability to afford college, and even the way they question the value of college have created daunting challenges for enrollment managers. Read the Prospective Family Engagement Report.

Retention 147

Retention Financial Aid Loans Scholarships 147

Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. However, not all families think it is a worthwhile investment in their students’ future.

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Tuition Financial Aid Enrollment Higher Education 147

Enrollment Catalyst

SEPTEMBER 21, 2022

Several months ago, Andy Lynch and I launched our Enrollment Marketing Geeks brand through a series of webinars. During this workshop, we will utilize the Family Journey as our guiding framework for enrollment marketing planning as we consider the processes and strategies you should implement at each phase.

Transition 130

Transition Enrollment Education Education 130

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 52

Enrollment Education Education Financial Aid 52

HEM (Higher Education Marketing)

AUGUST 23, 2023

Reading Time: 9 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app.

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Education Education Placement Enrollment 90

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. Schools targeting a niche audience, such as language learners or business students, or schools with an audience that is ready to enroll, can benefit more from focusing on frequency. Do You Really Need A Plan? . Source: University of Sydney .

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Education Education Placement Campus Tours 98

Niche

JULY 1, 2024

It can also provide a holistic view of your admissions and enrollment funnels and the impact of your digital marketing efforts. Enhancing enrollment funnels with user engagement and retention One of the key advantages you’ll reap from using GA4 for your website is the ability to optimize user engagement and retention strategies.

Education 75

Education Education Retention Enrollment 75

Ruffaloni

JUNE 20, 2024

Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?

Financial Aid 130

Financial Aid Placement Internship High School 130

HEM (Higher Education Marketing)

AUGUST 30, 2023

This is crucial to improving your prospects’ overall experience, ultimately leading to better enrollment results. For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. It allows schools to assess the effectiveness of their websites and content.

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Education Education Higher Education Private School 91

Enrollment Catalyst

OCTOBER 5, 2022

This alignment is the process of determining if your school will meet their families’ educational needs. Does the school seem to match the educational needs and interests of my family? 2—Downloadable Content – An effective lead magnet can take the parent further in their journey. Will my family fit in?

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Tuition Enrollment Admissions Education 100

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.

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Education Education Higher Education Enrollment 59

EAB

OCTOBER 20, 2023

In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. DOWNLOAD INFOGRAPHIC Sources “ Completing College: Completing College National and State Reports – Fall 2016 Cohort ” National Student Clearinghouse Research Center (2022). “

Loans 98

Loans Out-of-State Higher Education Enrollment 98

EAB

JULY 28, 2023

Infographic Mapping the Enrollment Landscape A convergence of crises over the past three years has greatly altered the college enrollment landscape, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were misunderstood.

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Enrollment Higher Education Education Education 52

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway through which prospective students embark on their academic journey with your school, landing pages have the potential to be the driving force behind a thriving enrollment season.

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Orientation International Students Enrollment Testing 97

Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students. If you have never watched the show…who are you? Admission Decisions.

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Admissions Out-of-State Financial Aid Enrollment 133

The Enrollment Marketer

MAY 25, 2023

As an enrollment marketing manager, you’re in a role where art and creativity meet science. While there’s no magic formula or secret life hacks to higher education marketing, there are a few simple tips that can help you day to day. Your colleagues on campus are frequently asking your favorite question: “ How are the numbers? ”

Enrollment 52

Enrollment Higher Education Testing Education 52

EAB

DECEMBER 7, 2022

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Although there have long been peaks and valleys in graduate enrollment year over year, total graduate enrollment has increased across the last decade. Download the white paper. Survey Methodology.

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Enrollment Online Programs University University 52

HEM (Higher Education Marketing)

JANUARY 25, 2023

At that stage of the enrollment journey, prospects are often exploring their subject of interest and diving into career outcomes and expectations. This makes them well-primed for educational yet engaging content. The key is to focus on career-based topics and other relevant educational content at this stage.

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Study Abroad Enrollment Education Education 96