Ruffaloni

DECEMBER 17, 2024

There has been greater awareness in recent years of the influence of generational differences in higher education, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. Survey your students Download now.

Online Programs 130

Online Programs Financial Aid Tuition Higher Education 130

EAB

DECEMBER 5, 2022

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. Download the white paper.

Education 98

Education Education Programs Enrollment 98

Ruffaloni

JULY 13, 2023

Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.

Financial Aid 130

Financial Aid Enrollment High School Admissions 130

Ruffaloni

OCTOBER 27, 2022

The report, RNL’s 2022 Online Program Marketing and Recruitment Practices , report is RNL’s second ground-breaking report focused on online education and aligns with our earlier Online Student Recruitment Report. Institutions have clearly begun to understand what it will take to successfully compete in the online education market.

Online Programs 147

Online Programs Enrollment Programs Education 147

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 92

Education Education International Students Placement 92

Ruffaloni

NOVEMBER 10, 2022

This was what we wanted to explore when we launched two studies this year: Prospective Family Engagement (conducted with CampusESP and Ardeo Education Solutions )—a survey of 6,400 families of prospective college students. Furthermore, by the 11 th grade, 70 percent have discussed how they are going to finance their student’s education.

Financial Aid 162

Financial Aid Enrollment Out-of-State High School 162

Ruffaloni

SEPTEMBER 27, 2024

The college recruitment landscape is shifting, and the latest data from the 2024 RNL High School Student College Planning Report (co-sponsored by Halda) paints a concerning picture for higher education institutions. As perceptions of value dwindle, so does the incentive to enroll.

Financial Aid 130

Financial Aid Higher Education Enrollment High School 130

Ruffaloni

DECEMBER 7, 2023

The way students use technology search for college, the stress and anxiety they face, the economic challenges that impact their ability to afford college, and even the way they question the value of college have created daunting challenges for enrollment managers. Read the Prospective Family Engagement Report.

Retention 147

Retention Financial Aid Loans Scholarships 147

Ruffaloni

DECEMBER 17, 2024

How can colleges better reach, educate, and support these first-generation students about affordability to prevent them from ruling out institutions that could be a great fit financially and academically? How can colleges step in to provide the necessary counseling and education about affordability for these applicants?

Loans 130

Loans Financial Aid Orientation High School 130

Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. However, not all families think it is a worthwhile investment in their students’ future.

Tuition 147

Tuition Financial Aid Enrollment Higher Education 147

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment 52

Enrollment Education Education Financial Aid 52

Enrollment Catalyst

SEPTEMBER 21, 2022

Several months ago, Andy Lynch and I launched our Enrollment Marketing Geeks brand through a series of webinars. During this workshop, we will utilize the Family Journey as our guiding framework for enrollment marketing planning as we consider the processes and strategies you should implement at each phase.

Transition 130

Transition Enrollment Admissions Education 130

HEM (Higher Education Marketing)

JULY 24, 2024

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Struggling with enrollment? Source: HEM The benefits of blogging as part of your educational content marketing strategy are undeniable.

Education 73

Education Education Placement Enrollment 73

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52

Niche

JULY 1, 2024

It can also provide a holistic view of your admissions and enrollment funnels and the impact of your digital marketing efforts. Enhancing enrollment funnels with user engagement and retention One of the key advantages you’ll reap from using GA4 for your website is the ability to optimize user engagement and retention strategies.

Education 75

Education Education Retention Enrollment 75

Ruffaloni

JUNE 20, 2024

Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?

Financial Aid 130

Financial Aid Placement Internship High School 130

Enrollment Catalyst

OCTOBER 5, 2022

This alignment is the process of determining if your school will meet their families’ educational needs. Does the school seem to match the educational needs and interests of my family? 2—Downloadable Content – An effective lead magnet can take the parent further in their journey. Will my family fit in?

Tuition 100

Tuition Enrollment Admissions Education 100

EAB

JULY 28, 2023

Infographic Mapping the Enrollment Landscape A convergence of crises over the past three years has greatly altered the college enrollment landscape, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were misunderstood.

Enrollment 52

Enrollment Higher Education Education Education 52

EAB

OCTOBER 20, 2023

In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. DOWNLOAD INFOGRAPHIC Sources “ Completing College: Completing College National and State Reports – Fall 2016 Cohort ” National Student Clearinghouse Research Center (2022). “

Loans 98

Loans Out-of-State Higher Education Enrollment 98

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.

Education 59

Education Education Higher Education Enrollment 59

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. Here’s a deep dive into the top reasons why your school should consider using a CRM designed for higher ed to manage its enrollment funnel! . But a CRM is often not enough.

Enrollment 76

Enrollment Higher Education Education Education 76

HEM (Higher Education Marketing)

DECEMBER 28, 2022

After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities. Example : The International Institute for Management Development has created a landing page calling for users to download a program brochure.

Enrollment 74

Enrollment Transition Education Education 74

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. Schools targeting a niche audience, such as language learners or business students, or schools with an audience that is ready to enroll, can benefit more from focusing on frequency. Do You Really Need A Plan? . Source: University of Sydney .

Education 86

Education Education Placement Campus Tours 86

Admissions Village

JUNE 28, 2023

Aly recently presented to the Independent Educational Consultants Professional Member roundtable on Institutional Priorities. You must download the presentation to get it to play.) We have included a recording of the presentation for all of you here. Please listen.

Enrollment 86

Enrollment Admissions Education Education 86

Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students. If you have never watched the show…who are you? Admission Decisions.

Admissions 131

Admissions Out-of-State GPA Financial Aid 131

The Enrollment Marketer

MAY 25, 2023

As an enrollment marketing manager, you’re in a role where art and creativity meet science. While there’s no magic formula or secret life hacks to higher education marketing, there are a few simple tips that can help you day to day. Your colleagues on campus are frequently asking your favorite question: “ How are the numbers? ”

Enrollment 52

Enrollment Higher Education Admissions Testing 52

HEM (Higher Education Marketing)

AUGUST 23, 2023

Reading Time: 9 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app.

Education 67

Education Education Placement Enrollment 67

EAB

DECEMBER 7, 2022

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Although there have long been peaks and valleys in graduate enrollment year over year, total graduate enrollment has increased across the last decade. Download the white paper. Survey Methodology.

Enrollment 52

Enrollment Online Programs University University 52

The Enrollment Marketer

JANUARY 12, 2024

The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.

Enrollment 52

Enrollment Out-of-State Higher Education College Fairs 52

The Enrollment Marketer

JUNE 2, 2023

Any professional who has been in enrollment marketing, particularly higher education enrollment marketing, understands that crafting marketing strategies to increase student enrollment takes time and fortitude. The second practical reason why enrollment marketing strategies are needed is Return on Investment or ROI.

Enrollment 52

Enrollment Higher Education Out-of-State In-State 52

The Enrollment Marketer

JUNE 7, 2023

Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

Enrollment 52

Enrollment College Fairs Higher Education Applications 52

HEM (Higher Education Marketing)

AUGUST 30, 2023

This is crucial to improving your prospects’ overall experience, ultimately leading to better enrollment results. For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. It allows schools to assess the effectiveness of their websites and content.

Education 68

Education Education Higher Education Private School 68

EAB

MAY 23, 2023

Blogs Are you prepared for what’s next in the enrollment landscape? In doing so, it has also brought clarity to the question of which challenges are most likely to define near-term enrollment success or failure. decrease in freshman enrollment, and their private counterparts saw that figure drop by 1.8%.

Enrollment 52

Enrollment Higher Education Out-of-State Retention 52

EAB

NOVEMBER 4, 2022

Four initial steps to take when launching a diversity enrollment strategy. On calls with vice presidents of enrollment and other campus stakeholders, diversity is a recurring topic of discussion. Chances are, your campus leaders are asking a similar question: How can we enroll and retain a more diverse student body?

Enrollment 52

Enrollment Financial Aid ACT Higher Education 52

The Enrollment Marketer

APRIL 17, 2024

While many enrollment marketers may lack total control of their site, there are plenty of elements that they can implement or advocate for. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

EAB

OCTOBER 14, 2022

6 elements of an effective graduate enrollment management plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. Graduate enrollments have grown only an average of 0.7 percent from 2010 to 2020.

Enrollment 52

Enrollment Financial Aid Retention Tuition 52

BestColleges

JULY 31, 2023

According to the figures from the National Center for Education Statistics , only about 7% of public school teachers are Black. Underrepresentation of Black teachers in early childhood education can have negative implications for students' identity development and the perpetuation of cultural stereotypes and biases.

Education 52

Education Education Retention Financial Aid 52