The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site.

Enrollment 98

Enrollment Higher Education Education Education 98

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. In an era where you can download an app, complete an order, and get a product within days, it’s never been so important to have a streamlined process.

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Enrollment Financial Aid Higher Education Applications 258

EAB

DECEMBER 1, 2023

Infographic Unlocking AI's Potential in Higher Education 12 Innovative Ideas to Help Leaders Identify AI Promises Across Campus AI-driven innovations present numerous opportunities for higher education institutions, including providing personalized student support, supercharging faculty and staff productivity, and optimizing operations.

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Higher Education Education Education Applications 52

HEM (Higher Education Marketing)

JUNE 14, 2023

However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. Here are some top tips to help your school succeed. Ready to get started?

Education 98

Education Education Higher Education Applications 98

HEM (Higher Education Marketing)

JULY 24, 2024

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?

Education 101

Education Education Placement Enrollment 101

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.

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Education Education Higher Education Testing 105

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.

Education 105

Education Education Higher Education Testing 105

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 105

Education Education International Students Placement 105

HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

Higher Education 52

Higher Education Education Education Transition 52

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.

Early Decision 105

Early Decision Campus Tours Enrollment Tuition 105

HEM (Higher Education Marketing)

AUGUST 30, 2023

For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. In the context of higher education, it is equally vital to check the countries where visitors are coming from. Check if your numbers are up or down.

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Education Education Higher Education Private School 95

HEM (Higher Education Marketing)

AUGUST 23, 2023

Reading Time: 9 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app.

Education 95

Education Education Placement Enrollment 95

Ruffaloni

JULY 13, 2023

Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.

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Financial Aid Enrollment High School University 130

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

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Enrollment Education Education Financial Aid 81

Ruffaloni

DECEMBER 7, 2023

Here are a few key highlights from these studies, and I invite you to download these free reports to uncover even more interesting findings. Read all of our research reports and reach out to discuss your best strategies Visit our Resource Library for all of our research reports, and see insights from our experts in our higher education blog.

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Retention Financial Aid Loans Scholarships 147

Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. Students who feel their education aligns with their goals are more likely to view tuition as a worthwhile investment.

Tuition 147

Tuition Financial Aid Enrollment Higher Education 147

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. Prospects who fill out this form are able to download a Student Guide and then further interact with the school. Do You Really Need A Plan? .

Education 98

Education Education Placement Campus Tours 98

EAB

OCTOBER 20, 2023

In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. Annual Earnings by Educational Attainment “ U.S. Department of Education, Institute of Education Sciences (2022). Five years later, what has changed?

Loans 98

Loans Out-of-State Higher Education Enrollment 98

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.

Education 59

Education Education Higher Education Enrollment 59

HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Reading Time: 10 minutes Globalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from diverse geographical and cultural backgrounds. Trust Signals Chinese consumers are highly concerned with trust and credibility, especially with education.

Higher Education 105

Higher Education Concentration Scholarships Out-of-State 105

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Using CRM software for higher education, you can add new contacts and even create new lead stages for better sorting. This means your team can add information such a s agent details, if applicable, the student’s program of choice, educational background, and emergency contacts, just to name a few: .

Enrollment 98

Enrollment Higher Education Education Education 98

Ruffaloni

JUNE 20, 2024

Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?

Financial Aid 130

Financial Aid Placement Internship High School 130

HEM (Higher Education Marketing)

MAY 17, 2023

Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education 98

Higher Education Campus Tours Education Education 98

HEM (Higher Education Marketing)

MARCH 26, 2025

Yet, your school likely offers something invaluable: a personalized, high-quality educational experience that deserves greater visibility. Instead of pushing advertisements onto audiences who may not be interested, inbound marketing creates meaningful connections with families actively looking for the right educational institution.

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Private School Tuition Enrollment Higher Education 62

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

Orientation 102

Orientation International Students Enrollment Testing 102

HEM (Higher Education Marketing)

JANUARY 11, 2023

As a result of these social media trends for educational institutions, more schools may want to consider TikTok as part of their social media advertising strategy. . These approaches make the school more inviting and easy to connect with, particularly as professional prospects dive into researching their higher education options. .

Higher Education 98

Higher Education Accommodations Education Education 98

HEM (Higher Education Marketing)

APRIL 24, 2024

How can you design your marketing strategy to appeal to those seeking educational excellence, especially the ones who matter most to them? As you discover advertising best practices for targeting the parents of young students, remember to be guided by empathy as you center efforts on demonstrating your educational value.

Education 105

Education Education Extracurricular Out-of-State 105

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. All too often, however, the question of how to capture these data and use them to positively affect the institution remains.

Higher Education 98

Higher Education Policies Out-of-State Government 98

HEM (Higher Education Marketing)

MARCH 15, 2023

Example : Juno College sends its leads a well-structured email that contains a thoughtful career package for students to download along with a CTA that invites them to schedule a call with a member of the school’s Student Success Team: Source: Juno College 2. Considering starting your own higher education email marketing campaign?

Financial Aid 104

Financial Aid Enrollment Higher Education Scholarships 104

HEM (Higher Education Marketing)

OCTOBER 16, 2024

Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions. This involves dealing with localized search terms, region-specific content, and cultural nuances that affect how people in different countries search for educational opportunities.

Education 105

Education Education International Students Out-of-State 105

HEM (Higher Education Marketing)

JANUARY 25, 2023

This makes them well-primed for educational yet engaging content. Since this stage of content marketing for education can be the starting point of a prospect’s enrollment journey, it’s essential to use this opportunity to build a relationship with them. All of these broad and general questions are considered TOFU questions.

Study Abroad 98

Study Abroad Enrollment Education Education 98

HEM (Higher Education Marketing)

MARCH 1, 2023

There’s a lot to explore when it comes to analytics in higher education, especially since it can help schools measure success throughout the enrollment journey. This allows them to interact with and filter your data, view different date ranges, download reports, and more.

Higher Education 97

Higher Education Enrollment Admissions Education 97

EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). Ready to learn more?

Higher Education 98

Higher Education Orientation Transfer Grants 98

HEM (Higher Education Marketing)

SEPTEMBER 28, 2022

Using WhatsApp for education marketing is an easy addition to your school’s recruitment strategy, and one that can give your school a competitive edge. From faster response times to more personalized conversations, there are numerous reasons to use WhatsApp for education. Why Is WhatsApp for Education Becoming Popular?

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Education Education International Students Enrollment 52

Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education.

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Admissions Out-of-State Financial Aid Enrollment 132

HEM (Higher Education Marketing)

AUGUST 2, 2023

billion downloads worldwide, TikTok is the place where young generations go to look for entertainment, news, tips, and all sorts of information. Example: In this post, the University of Toronto uses the trend “Wes Anderson Style” to tour its centre for experiential education outside the classroom (Hart House). With over 3.5

Higher Education 96

Higher Education Enrollment Education Education 96

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?

Enrollment 52

Enrollment Education Education Financial Aid 52