EAB

DECEMBER 5, 2022

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. The pressure is on for graduate programs. We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs.

Education 98

Education Education Programs Enrollment 98

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Do you have a Yellow Ribbon Program?). But we know that’s not the case. What does financial aid look like? Let’s set up a time to talk.

Enrollment 258

Enrollment Financial Aid Higher Education Applications 258

Excelsior Admissions Consulting

MARCH 11, 2025

Students must download the app, sign up as a sighted volunteer, and select the language. Languages Tarjimly: Students who are fluent in a second language can download this app and provide on-demand translation services for individuals seeking refugee or asylum. Tech TED Translators: Students can volunteer to add subtitles to TED talks.

High School 60

High School Admissions Education Education 60

HEM (Higher Education Marketing)

JULY 24, 2024

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?

Education 101

Education Education Placement Enrollment 101

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

Education 105

Education Education International Students Placement 105

HEM (Higher Education Marketing)

JANUARY 10, 2024

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.

Higher Education 105

Higher Education Education Education Retention 105

College Essay Guy

MARCH 26, 2025

Below, youll find a huge menu of ideas, all organized based on the categories featured in College Essay Guys Roles and Identities exerciseso you can start to identify majors and programs that truly align with what matters most to you. Notable programs include those at College of the Holy Cross and Georgetown University.

Programs 52

Programs Policies Out-of-State In-State 52

Ruffaloni

OCTOBER 27, 2022

RNL’s new survey of more than 100 institutional marketing and recruitment leaders confirms that significant investments have been made in building and promoting online programs since the pandemic began. Read the report for more information about the availability of online programs by level and how they are expanding their offerings.

Online Programs 147

Online Programs Enrollment Programs Education 147

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. family, friends, neighbors, public school programming, etc.) Nearly 75% relied on informal and/or unpaid child care.

Higher Education 97

Higher Education Education Education Mentorship 97

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations.

Early Decision 105

Early Decision Campus Tours Enrollment Tuition 105

HEM (Higher Education Marketing)

AUGUST 23, 2023

Reading Time: 9 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app.

Education 95

Education Education Placement Enrollment 95

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.

Enrollment 81

Enrollment Education Education Financial Aid 81

HEM (Higher Education Marketing)

AUGUST 30, 2023

For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. In the context of higher education, it is equally vital to check the countries where visitors are coming from. Check if your numbers are up or down.

Education 95

Education Education Higher Education Private School 95

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. This can include location, interests, behavior, education, occupation, and more.

Education 98

Education Education Placement Campus Tours 98

Ruffaloni

NOVEMBER 10, 2022

This was what we wanted to explore when we launched two studies this year: Prospective Family Engagement (conducted with CampusESP and Ardeo Education Solutions )—a survey of 6,400 families of prospective college students. Furthermore, by the 11 th grade, 70 percent have discussed how they are going to finance their student’s education.

Financial Aid 162

Financial Aid Enrollment Out-of-State High School 162

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.

Education 59

Education Education Higher Education Enrollment 59

Ruffaloni

JUNE 20, 2024

Here’s what we learned: Program fit: The top priority Unsurprisingly, 95 percent of students want to know about your academic programs and majors. Spotlight those programs, share juicy details about the curriculum, and highlight awesome opportunities for hands-on learning like internships and research.

Financial Aid 130

Financial Aid Placement Internship High School 130

HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Reading Time: 10 minutes Globalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from diverse geographical and cultural backgrounds. They appear at the top of the search results page when users search for relevant keywords.

Higher Education 105

Higher Education Concentration Scholarships Out-of-State 105

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

Orientation 102

Orientation International Students Enrollment Testing 102

Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This instrument is designed for students who are primarily enrolled in online learning programs.

Tuition 147

Tuition Financial Aid Enrollment Higher Education 147

HEM (Higher Education Marketing)

MARCH 26, 2025

Yet, your school likely offers something invaluable: a personalized, high-quality educational experience that deserves greater visibility. Instead of pushing advertisements onto audiences who may not be interested, inbound marketing creates meaningful connections with families actively looking for the right educational institution.

Private School 62

Private School Tuition Enrollment Higher Education 62

Enrollment Catalyst

OCTOBER 5, 2022

This alignment is the process of determining if your school will meet their families’ educational needs. This assessment will include issues around your school’s location, programs, cost and more. Does the school seem to match the educational needs and interests of my family? Will my family fit in?

Tuition 100

Tuition Enrollment Admissions Education 100

HEM (Higher Education Marketing)

APRIL 24, 2024

How can you design your marketing strategy to appeal to those seeking educational excellence, especially the ones who matter most to them? As you discover advertising best practices for targeting the parents of young students, remember to be guided by empathy as you center efforts on demonstrating your educational value.

Education 105

Education Education Extracurricular Out-of-State 105

HEM (Higher Education Marketing)

JANUARY 25, 2023

Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. This makes them well-primed for educational yet engaging content. Here, your goal is to delve deeper into relevant subjects for first-time readers instead of focusing on your programs and their benefits.

Study Abroad 98

Study Abroad Enrollment Education Education 98

HEM (Higher Education Marketing)

SEPTEMBER 28, 2022

Using WhatsApp for education marketing is an easy addition to your school’s recruitment strategy, and one that can give your school a competitive edge. From faster response times to more personalized conversations, there are numerous reasons to use WhatsApp for education. Why Is WhatsApp for Education Becoming Popular?

Education 52

Education Education International Students Enrollment 52

HEM (Higher Education Marketing)

MARCH 15, 2023

Highlight Relevant Career Information in Your School’s Automated Email Campaigns In the early stages of the enrollment journey, prospects typically consider the career before they show interest in a specific program. Once they discover your school and land on your program page, they may be more inclined to discover what your program offers.

Financial Aid 104

Financial Aid Enrollment Higher Education Scholarships 104

HEM (Higher Education Marketing)

OCTOBER 16, 2024

Reading Time: 10 minutes As a school administrator or marketer, we know that your primary goal is to reach prospective students from around the globe and encourage them to enroll in your language programs. Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions.

Education 105

Education Education Out-of-State International Students 105

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.

Enrollment 52

Enrollment Education Education Financial Aid 52

EAB

OCTOBER 3, 2023

Blogs We asked 3,800+ graduate and adult students about their program preferences. Some of our most interesting—and surprising—findings came when we asked students about their interest in online programming, schedule preferences, and willingness to consider alternative credentials. Thinking of launching a certificate program?

Programs 52

Programs Online Programs Retention Financial Aid 52

BestColleges

JULY 31, 2023

According to the figures from the National Center for Education Statistics , only about 7% of public school teachers are Black. Underrepresentation of Black teachers in early childhood education can have negative implications for students' identity development and the perpetuation of cultural stereotypes and biases.

Education 52

Education Education Retention Financial Aid 52

HEM (Higher Education Marketing)

MAY 17, 2023

Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy.

Higher Education 98

Higher Education Campus Tours Education Education 98

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Using CRM software for higher education, you can add new contacts and even create new lead stages for better sorting. This means your team can add information such a s agent details, if applicable, the student’s program of choice, educational background, and emergency contacts, just to name a few: .

Enrollment 98

Enrollment Higher Education Education Education 98

HEM (Higher Education Marketing)

JANUARY 11, 2023

A great way to capitalize on this trend is to create student ambassador programs and spotlight social media-savvy students. Involving actual students in various types of content can help you create authentic conversations about your school, its programs, and other relevant issues for prospects. conversion rate, a total reach of 1.3

Higher Education 98

Higher Education Accommodations Education Education 98

BestColleges

AUGUST 25, 2023

The first major breakthrough in AI in law was an AI program called eDiscovery, which collects evidence for court cases. Marchant wants to equip and educate students with AI skills to prevent over-dependence and to prepare them for an AI-dependent world after school. I'm not taking anything away from that," he said.

Policies 98

Policies Transition Grants Out-of-State 98

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

SEPTEMBER 14, 2023

After my son was born, I leaned into learning about the educational system from a parent’s perspective, which led me to produce copy for school newsletters first for Baldwin School and then for TASIS Dorado. Q: Given unlimited time and funding, what one initiative, program, or service would you implement today for your students?

College Consulting 98

College Consulting College Consulting Higher Education Admissions 98

The Enrollment Marketer

APRIL 17, 2024

2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). ETL specialists.

Higher Education 98

Higher Education Orientation Transfer Grants 98