Ruffaloni

JANUARY 20, 2025

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

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EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. family, friends, neighbors, public school programming, etc.) Nearly 75% relied on informal and/or unpaid child care.

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Higher Education Education Education Mentorships 97

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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Enrollment Campus Tours Financial Aid Higher Education 86

HEM (Higher Education Marketing)

JULY 24, 2024

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?

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Education Education Placement Enrollment 71

Ruffaloni

NOVEMBER 10, 2022

This was what we wanted to explore when we launched two studies this year: Prospective Family Engagement (conducted with CampusESP and Ardeo Education Solutions )—a survey of 6,400 families of prospective college students. Furthermore, by the 11 th grade, 70 percent have discussed how they are going to finance their student’s education.

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HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.

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Education Education Higher Education Enrollment 59

Ruffaloni

JUNE 20, 2024

Here’s what we learned: Program fit: The top priority Unsurprisingly, 95 percent of students want to know about your academic programs and majors. Spotlight those programs, share juicy details about the curriculum, and highlight awesome opportunities for hands-on learning like internships and research.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. This can include location, interests, behavior, education, occupation, and more.

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Education Education Placement Campus Tours 83

Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This instrument is designed for students who are primarily enrolled in online learning programs.

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Tuition Financial Aid Enrollment Higher Education 147

Enrollment Catalyst

OCTOBER 5, 2022

This alignment is the process of determining if your school will meet their families’ educational needs. This assessment will include issues around your school’s location, programs, cost and more. Does the school seem to match the educational needs and interests of my family? Will my family fit in?

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HEM (Higher Education Marketing)

AUGUST 23, 2023

Reading Time: 9 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app.

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The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

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HEM (Higher Education Marketing)

AUGUST 30, 2023

For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. In the context of higher education, it is equally vital to check the countries where visitors are coming from. Check if your numbers are up or down.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.

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EAB

DECEMBER 14, 2022

2 programs that facilitate positive mental health conversations among Black men. Two programs have developed strategies to reduce reliance on overworked counselors and combat the stigma around mental health by promoting positive mental health conversations among Black men. Timeline for the YBMen program. Week 1: Introduction.

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EAB

OCTOBER 3, 2023

Blogs We asked 3,800+ graduate and adult students about their program preferences. Some of our most interesting—and surprising—findings came when we asked students about their interest in online programming, schedule preferences, and willingness to consider alternative credentials. Thinking of launching a certificate program?

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Programs Online Programs Retention Financial Aid 52

HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Reading Time: 10 minutes Globalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from diverse geographical and cultural backgrounds. They appear at the top of the search results page when users search for relevant keywords.

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Concentration Higher Education Scholarships Out-of-State 79

BestColleges

JULY 31, 2023

According to the figures from the National Center for Education Statistics , only about 7% of public school teachers are Black. Underrepresentation of Black teachers in early childhood education can have negative implications for students' identity development and the perpetuation of cultural stereotypes and biases.

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HEM (Higher Education Marketing)

APRIL 24, 2024

How can you design your marketing strategy to appeal to those seeking educational excellence, especially the ones who matter most to them? As you discover advertising best practices for targeting the parents of young students, remember to be guided by empathy as you center efforts on demonstrating your educational value.

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Education Education Extracurricular Out-of-State 85

EAB

FEBRUARY 21, 2023

Lineage B: Degree planning Even as first-year experience programs grew in popularity from 2000 to 2010, leaders at open-access and two-year institutions began advocating for expanding focus beyond the first year. As the name implies, Guided Pathways endeavors to guide students on structured pathways matched their individual education goals.

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HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

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Orientation International Students Enrollment Testing 73

HEM (Higher Education Marketing)

JANUARY 25, 2023

Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. This makes them well-primed for educational yet engaging content. Here, your goal is to delve deeper into relevant subjects for first-time readers instead of focusing on your programs and their benefits.

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BestColleges

AUGUST 25, 2023

The first major breakthrough in AI in law was an AI program called eDiscovery, which collects evidence for court cases. Marchant wants to equip and educate students with AI skills to prevent over-dependence and to prepare them for an AI-dependent world after school. I'm not taking anything away from that," he said.

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HEM (Higher Education Marketing)

OCTOBER 16, 2024

Reading Time: 10 minutes As a school administrator or marketer, we know that your primary goal is to reach prospective students from around the globe and encourage them to enroll in your language programs. Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions.

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Education Education Out-of-State International Students 87

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

SEPTEMBER 14, 2023

After my son was born, I leaned into learning about the educational system from a parent’s perspective, which led me to produce copy for school newsletters first for Baldwin School and then for TASIS Dorado. Q: Given unlimited time and funding, what one initiative, program, or service would you implement today for your students?

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HEM (Higher Education Marketing)

NOVEMBER 6, 2024

Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.

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The Enrollment Marketer

APRIL 17, 2024

2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

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EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). ETL specialists.

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EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. All too often, however, the question of how to capture these data and use them to positively affect the institution remains.

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EAB

DECEMBER 7, 2022

An unfavorable labor market, the rise of distance education, and, of course, a global pandemic, spurred much of this growth. Despite these fluctuations, one thing remains evident: university leaders are prioritizing graduate and adult-serving programs and enrollment. Download the white paper. Explore the full survey findings.

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EAB

DECEMBER 1, 2023

Here are four trends to know about your next generation of adult learners.

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Enrollment Community College Community College Education 52

HEM (Higher Education Marketing)

MARCH 15, 2023

Highlight Relevant Career Information in Your School’s Automated Email Campaigns In the early stages of the enrollment journey, prospects typically consider the career before they show interest in a specific program. Once they discover your school and land on your program page, they may be more inclined to discover what your program offers.

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Financial Aid Enrollment Higher Education Education 77

AdmissionSight

MARCH 26, 2023

Quill and Scroll: An In-Depth Look at the Prestigious Honor Society for High School Journalists Quill and Scroll is an international honor society dedicated to recognizing and supporting high school journalists and their educators. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

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Admissions.Blog

JUNE 12, 2023

College Board touts the changes as ‘”student and educator friendly,” emphasizing that the digital SAT is “easier to take, easier to give, and more relevant.” Judi Robinovitz , a Certified Educational Planner specializing in educational counseling, says initial feedback has been encouraging.

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StandOut College Prep

JANUARY 18, 2023

It’s your chance to make a case for why the sponsor should fund your college education. A scholarship is a financial award given to a student to help pay for educational expenses. National Center for Education Statistics Is the Scholarship Essay the Same as a College Essay? Table of Contents What is a Scholarship?

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Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. The growing influence of direct admissions programs has streamlined the application process, thereby impacting student choices.

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