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While he was speaking about war plans in World War II, his words of wisdom hold true for contemporary enrollment management. Having a strategic enrollment management plan for your institution means you’re more likely to succeed in establishing priorities, combatting uncertainty, and achieving your student enrollment goals.
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
We could write an entire blog post dedicated to the best CMSs or CRMs for higher ed (and we have — comparing one enrollment marketing platform to another), but instead, my goal is to suggest supplemental tools for your digital marketing toolkit. Download it so you can get a bird's eye view of key technical SEO metrics on your site.
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.
For those working in enrollment, the college planning process is familiar territory. But for prospective students the landscape can be a bewildering maze Our recent study with ZeeMee, Enrollment and the Well-Being of Prospective Students: Creating a Culture of Care , sheds light on the anxieties surrounding college planning.
This day is the reward for your hard work during the year recruiting and enrolling new families when you see them on your campus. September is here and so are some key priorities for your enrollment marketing effort. 4–Develop a Lead Magnet and Lead Nurturing Strategy – Downloadable content is an effective strategy to generate leads.
A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth. Join us for a further exploration of where enrollment is headed. But what’s going on here?
You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing.
To learn more about the study, download the report here. The findings of our 2023 report (which reflects 21,860 responses from 35 different institutions across the US) show which channels families prefer when receiving communications from the colleges and universities their students are enrolled at.
These landing pages should include a clear, compelling call-to-action (CTA), such as signing up for a newsletter, downloading a school guide, or scheduling a tour. Leverage Downloadable Content Another missed opportunity is the failure to offer valuable, downloadable content in exchange for contact information.
You must download the presentation to get it to play.) The big takeaway is that institutional priorities, particularly enrollment management, were at the heart of who got into many selective colleges last year. Aly recently presented to the Independent Educational Consultants Professional Member roundtable on Institutional Priorities.
In an environment where the costs associated with recruiting graduate students are escalating, the ability to accurately evaluate the return on investment (ROI) of enrollment efforts has become a must in strategic recruitment planning. How do enrollment leaders evaluate the effectiveness of their recruitment strategies?
The bottom line and more findings from our Perceptions report Download your copy now. By embracing these technologies, institutions can create a more engaging, self-service-oriented experience that empowers families to confidently navigate the affordability landscape.
Building an effective marketing and recruitment plan is still a crucial part of graduate enrollment management, but many of the rules have changed in today’s digital-first, virtual-is-normal reality. Watch now and then download the slide deck and share takeaways with your colleagues? Look no further!
Read Enrollment and the Emotional Well-Being of Prospective Students RNL and ZeeMee surveyed 8,600 12th-grade students to understand their anxieties and worries of students during the college search process. They’ve shared their fears, hopes, and dreams for safer campuses. Now it’s our turn to listenand, more importantly, to act.
In fact, 61% of families look at school reviews when considering enrollment. Download your free copy They boost your credibility, improve search visibility and help you build trust with prospective families. And heres the kicker: 74% will take schools with negative reviews off their list entirely.
Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.
While this is likely a legacy of traditional enrollment operations, centralization is likely to be a key to success as online enrollment moves from fringes to the center of enrollment health. Download 2022 Online Program Marketing and Recruitment Practices now to see the complete findings.
Our targeted email marketing services can help you attract and enroll more students. Our targeted email marketing services can help you attract and enroll more students. When you follow the essential tips, you’ll be better equipped to build trust, maintain transparency, and foster an active school community. Let’s explore!
Engaging families is important because they are major enrollment influencers. Ask yourself if you knew nothing about the enrollment process, would you understand what you are reading? You can download these reports now from the RNL Resource Library: High School Student Perceptions of College Financing. Request walkthrough.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
If you’re in admissions or financial aid, these trends can’t be ignored – they threaten the very way you attract and enroll students. As perceptions of value dwindle, so does the incentive to enroll. Download the full RNL report to dive deeper into the data and contact us to discuss tailored solutions for your institution.
As an example: If people are clicking a particular download, or if they’re viewing a certain page, or scrolling a certain percentage down a piece of content, we can now measure that engagement to make a specific audience to then target in paid media.
After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities. Example : The International Institute for Management Development has created a landing page calling for users to download a program brochure.
Several months ago, Andy Lynch and I launched our Enrollment Marketing Geeks brand through a series of webinars. During this workshop, we will utilize the Family Journey as our guiding framework for enrollment marketing planning as we consider the processes and strategies you should implement at each phase.
The way students use technology search for college, the stress and anxiety they face, the economic challenges that impact their ability to afford college, and even the way they question the value of college have created daunting challenges for enrollment managers.
Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. Here’s a deep dive into the top reasons why your school should consider using a CRM designed for higher ed to manage its enrollment funnel! . But a CRM is often not enough.
Understanding Remarketing Remarketing, also known as retargeting, is a strategy where marketers reach out to individuals who have previously interacted with their website, app, or digital ads but haven’t taken the desired action, such as enrolling in a program or filling out an inquiry form.
Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.
Perceptions vary based on student grade level One interesting observation is prospective families’ satisfaction increases the closer their student gets to high school graduation and college enrollment. This instrument is designed for students who are primarily enrolled in online learning programs.
Infographic Mapping the Enrollment Landscape A convergence of crises over the past three years has greatly altered the college enrollment landscape, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were misunderstood.
Inside A Community College’s Streamlined, Custom Enrollment Data Warehouse Implementation Case Study: North Iowa Area Community College About North Iowa Area Community College (NIACC) is a public community college in Mason City, Iowa with 2,500 students, about half of whom attend full-time.
Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. And find out how you can engage and covert more students at every stage with RNL Student Search to Enrollment and Intelligent Web Engagement Powered by Halda.
2—Downloadable Content – An effective lead magnet can take the parent further in their journey. An e-Book or downloadable admissions overview brochure can be utilized to help the parent consider your school. These strategies will be foundational to your school’s enrollment marketing effort. as well as the other phases).
As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!
With over one billion monthly active users, TikTok was the most downloaded app of 2022 1. Here are five reasons ALL colleges should be using TikTok to enhance their enrollment efforts: You may know TikTok as the all-in-one platform where users can find videos related to anything and everything.
Infographic How Application Growth Drives Enrollment in Your State Our research indicates that application growth is essential not just for increasing enrollment but for preventing losses as well. Read the Insight Paper The post How Application Growth Drives Enrollment in Your State appeared first on EAB.
Creating a Customized Strategic Enrollment Management (SEM) Dashboard Elmira College's partnership with Edify About Elmira College is a private college with a total enrollment of 673 students, a 76% retention rate, and a 56% six-year graduation rate. Exacerbating the problem, Elmira saw several key IT staff resign in 2021.
As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. For the first time in nearly a decade, graduate enrollment declined in 2021 and 2022, according to NSC projections. Survey Methodology.
DOWNLOAD INFOGRAPHIC Sources “ Completing College: Completing College National and State Reports – Fall 2016 Cohort ” National Student Clearinghouse Research Center (2022). “ Average Student Loan Debt ” EducationData.org, May 22, 2023 “ Immediate College Enrollment Rate: Condition of Education ” U.S. View a full list of sources below.
Leverage Faculty Partnerships and Technology to Address the Community College Enrollment Crisis. Two years into the pandemic, Pueblo faced serious enrollment challenges. Pueblo leadership identified a two-pronged approach to address their enrollment problem. download the pdf. Hispanic-Serving Institution. The Challenge.
As an enrollment marketing manager, you’re in a role where art and creativity meet science. Most importantly: are you leveraging your ability to answer these questions to influence your enrollment marketing content? The knowledge that you can absorb from the casual, regular check-ins can help you in your enrollment marketing role.
Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students. If you have never watched the show…who are you? Admission Decisions.
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