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What Are the Components of a Strategic Enrollment Management Plan? (plus free SEM plan template download!)

Enrollment Builders

While he was speaking about war plans in World War II, his words of wisdom hold true for contemporary enrollment management. Having a strategic enrollment management plan for your institution means you’re more likely to succeed in establishing priorities, combatting uncertainty, and achieving your student enrollment goals.

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Digital Marketing at Every Stage of the Enrollment Funnel

Ruffaloni

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.

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6 Enrollment Marketing Strategies for Your School in September

Enrollment Catalyst

This day is the reward for your hard work during the year recruiting and enrolling new families when you see them on your campus. September is here and so are some key priorities for your enrollment marketing effort. 4–Develop a Lead Magnet and Lead Nurturing Strategy – Downloadable content is an effective strategy to generate leads.

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How Can You Engage the Families of Current Students?

Ruffaloni

To learn more about the study, download the report here. The findings of our 2023 report (which reflects 21,860 responses from 35 different institutions across the US) show which channels families prefer when receiving communications from the colleges and universities their students are enrolled at.

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36 Key Questions to Assess your School’s Enrollment Marketing Efforts

Enrollment Catalyst

You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing.

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Is Your Lead Generation Strategy Generating Leads?

Enrollment Catalyst

These landing pages should include a clear, compelling call-to-action (CTA), such as signing up for a newsletter, downloading a school guide, or scheduling a tour. Leverage Downloadable Content Another missed opportunity is the failure to offer valuable, downloadable content in exchange for contact information.

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Evaluating the ROI of Enrollment Efforts in Graduate Student Recruitment

Ruffaloni

In an environment where the costs associated with recruiting graduate students are escalating, the ability to accurately evaluate the return on investment (ROI) of enrollment efforts has become a must in strategic recruitment planning. How do enrollment leaders evaluate the effectiveness of their recruitment strategies?