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Digital Marketing at Every Stage of the Enrollment Funnel

Ruffaloni

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? What does financial aid look like? It would be great if this were true.

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36 Key Questions to Assess your School’s Enrollment Marketing Efforts

Enrollment Catalyst

You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing.

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The Emotional Rollercoaster of College Planning: Why Institutions Need to Step Up Their Support

Ruffaloni

For those working in enrollment, the college planning process is familiar territory. We’ve navigated the deadlines, mastered the jargon, and understand the intricacies of financial aid. 65% feel stressed about filling out financial aid forms, and 58% worry about filling out the FAFSA.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!

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Equitable Engagement: Addressing Gaps in Access to Information With Students and Families

Ruffaloni

High School Student Perceptions of Financial Aid (conducted with Ardeo Education Solutions and PLEXUSS )—a study conducted with 1,250 11 th – and 12 th -grad students. We uncovered a ton of great insights on communications, search behaviors, cost and financial aid, and much more. Financial aid and scholarships.

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Online Learners: Generational Influences on Expectations and Satisfaction

Ruffaloni

Factor to enroll: Reputation of the institution Source of information: Catalog (online) Each of these items saw at least 10 percent less importance among Gen Z online students when compared with Gen X. Survey your students Download now.

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Don’t Get Rid of Email! New Findings From Studies of Students and Their Families

Ruffaloni

Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.