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Evaluating the ROI of Enrollment Efforts in Graduate Student Recruitment

Ruffaloni

In an environment where the costs associated with recruiting graduate students are escalating, the ability to accurately evaluate the return on investment (ROI) of enrollment efforts has become a must in strategic recruitment planning. How do enrollment leaders evaluate the effectiveness of their recruitment strategies?

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[Video] The New Rules for Graduate Enrollment Marketing & Recruitment

The Enrollment Marketer

Building an effective marketing and recruitment plan is still a crucial part of graduate enrollment management, but many of the rules have changed in today’s digital-first, virtual-is-normal reality. Watch now and then download the slide deck and share takeaways with your colleagues? Look no further!

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Answering Your Questions on Search Engine Optimization

Ruffaloni

Because in study after study we have learned that no method is used more by prospective graduate and online students to find their program. In fact, in our upcoming 2023 study of graduate students, we document that upwards of 90 percent of students use a search engine in the early stages of their search.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Facebook Advertising Still Works for Recruiting Graduate Students

The Enrollment Marketer

What this content allows them to do is attract prospective graduate students who may not even be set on a program or university. For example, they created A Guide to Financing Graduate School that isn’t just about them, but references all of the major steps and options available to someone pursuing a graduate degree.

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The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

EAB

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Although there have long been peaks and valleys in graduate enrollment year over year, total graduate enrollment has increased across the last decade. Download the white paper. Survey Methodology.

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6 elements of an effective graduate enrollment management plan—and why you need to build one

EAB

6 elements of an effective graduate enrollment management plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. Graduate enrollments have grown only an average of 0.7