Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning.

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Ruffaloni

DECEMBER 7, 2023

The way students use technology search for college, the stress and anxiety they face, the economic challenges that impact their ability to afford college, and even the way they question the value of college have created daunting challenges for enrollment managers.

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HEM (Higher Education Marketing)

DECEMBER 7, 2022

Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. Here’s a deep dive into the top reasons why your school should consider using a CRM designed for higher ed to manage its enrollment funnel! .

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Ruffaloni

JUNE 20, 2024

Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?

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Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

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EAB

OCTOBER 20, 2023

In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. Average Student Loan Debt ” EducationData.org, May 22, 2023 “ Immediate College Enrollment Rate: Condition of Education ” U.S. Economic Well-Being of U.S.

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EAB

JULY 28, 2023

Infographic Mapping the Enrollment Landscape A convergence of crises over the past three years has greatly altered the college enrollment landscape, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were misunderstood.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

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Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students. If you have never watched the show…who are you? Admission Decisions.

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HEM (Higher Education Marketing)

DECEMBER 28, 2022

After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities. Example : The International Institute for Management Development has created a landing page calling for users to download a program brochure.

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The Enrollment Marketer

MAY 25, 2023

As an enrollment marketing manager, you’re in a role where art and creativity meet science. While there’s no magic formula or secret life hacks to higher education marketing, there are a few simple tips that can help you day to day. Your colleagues on campus are frequently asking your favorite question: “ How are the numbers? ”

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The Enrollment Marketer

JUNE 2, 2023

Any professional who has been in enrollment marketing, particularly higher education enrollment marketing, understands that crafting marketing strategies to increase student enrollment takes time and fortitude. Enrollment marketing best practices from 5 or 10 years ago aren’t the same as they are today.

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EAB

MAY 23, 2023

Blogs Are you prepared for what’s next in the enrollment landscape? In doing so, it has also brought clarity to the question of which challenges are most likely to define near-term enrollment success or failure. decrease in freshman enrollment, and their private counterparts saw that figure drop by 1.8%.

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The Enrollment Marketer

APRIL 17, 2024

While many enrollment marketers may lack total control of their site, there are plenty of elements that they can implement or advocate for. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

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The Enrollment Marketer

JUNE 7, 2023

Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

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The Enrollment Marketer

JANUARY 12, 2024

The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.

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HEM (Higher Education Marketing)

NOVEMBER 6, 2024

Our targeted email marketing services can help you attract and enroll more students. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Let’s explore!

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HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more?

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EAB

NOVEMBER 4, 2022

Four initial steps to take when launching a diversity enrollment strategy. On calls with vice presidents of enrollment and other campus stakeholders, diversity is a recurring topic of discussion. Chances are, your campus leaders are asking a similar question: How can we enroll and retain a more diverse student body?

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HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Whether you want users to fill out a contact form, download a brochure, or start an application, make sure the next steps are prominently displayed and simple to complete. As a higher education marketing agency, we understand that venturing into Baidu PPC can seem daunting.

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HEM (Higher Education Marketing)

NOVEMBER 29, 2023

Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway through which prospective students embark on their academic journey with your school, landing pages have the potential to be the driving force behind a thriving enrollment season.

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HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

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EAB

OCTOBER 14, 2022

6 elements of an effective graduate enrollment management plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. Graduate enrollments have grown only an average of 0.7 Why do institutions need a GEM plan?

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EAB

FEBRUARY 21, 2023

The response became known as “ The Completion Agenda ,” a broad set of reforms focused on organizing requirements into standard degree plans and ensuring that students could enroll for these courses in a timely manner. EAB named these practices “ Student Success Management ” for their resemblance to enrollment management strategies.

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Moreover, CRMs, when paired with landing pages, become powerful tools that capture lead data and track a lead’s progression from first contact to enrollment. Educational marketers can thus make data-backed decisions, tailoring landing pages to cater to nuances like language, localized information, and cultural specificity.

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HEM (Higher Education Marketing)

MARCH 15, 2023

By applying the right tips for email marketing and creating compelling email campaigns, schools can successfully guide prospects through the enrollment funnel. It provides schools with direct access to prospective students interested in learning more about them, making it an invaluable platform for student recruitment.

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HelloCollege

OCTOBER 20, 2023

Investing in your child’s education is a significant step towards their future success. With the rising costs of higher education, securing the means to fund those dreams is crucial. acting as the plan manager and proudly marked by the Texas Prepaid Higher Education Tuition Board.

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HEM (Higher Education Marketing)

MARCH 1, 2023

There’s a lot to explore when it comes to analytics in higher education, especially since it can help schools measure success throughout the enrollment journey. This allows them to interact with and filter your data, view different date ranges, download reports, and more.

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HEM (Higher Education Marketing)

OCTOBER 16, 2024

Reading Time: 10 minutes As a school administrator or marketer, we know that your primary goal is to reach prospective students from around the globe and encourage them to enroll in your language programs. Do you need guidance on how to use SEO to boost your enrollment? However, simply having a website is no longer enough.

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EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024.

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HEM (Higher Education Marketing)

JULY 24, 2024

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Struggling with enrollment? Struggling with enrollment? Our Inbound Marketing team can help you generate more leads!

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The Enrollment Marketer

OCTOBER 27, 2021

In this Zoom webinar, we explain how the recent Apple iOS 15 privacy updates affect higher ed enrollment marketing strategies , and provide actionable recommendations to ensure you’re adapting and improving for the future, such as: 1. Watch now and then download the slide deck and share takeaways with your colleagues?.

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HEM (Higher Education Marketing)

JANUARY 25, 2023

At that stage of the enrollment journey, prospects are often exploring their subject of interest and diving into career outcomes and expectations. This makes them well-primed for educational yet engaging content. In a lot of cases, this can translate to producing career guides, reports, and other types of downloadable content.

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HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

When you leverage LinkedIn correctly, you have the opportunity to initiate meaningful conversations and foster relationships that can lead to long-term student engagement and enrollment. This predictive capability is particularly powerful for educational institutions looking to maximize their marketing efforts.

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The Enrollment Marketer

JUNE 14, 2023

Leverage Technology in Your Enrollment Marketing Plan One cannot stress enough the value of technology in admissions marketing. Using CRM in Higher Education CRM systems, such as HubSpot , offer a wide range of benefits for higher education institutions. Download DD Agency’s Enrollment Marketing Benchmark Report.

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