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It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
We could write an entire blog post dedicated to the best CMSs or CRMs for higher ed (and we have — comparing one enrollment marketing platform to another), but instead, my goal is to suggest supplemental tools for your digital marketing toolkit. How do your rankings for certain keywords compare to your closest program competitors?
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? Do you have a Yellow Ribbon Program?). It would be great if this were true.
For those working in enrollment, the college planning process is familiar territory. But for prospective students the landscape can be a bewildering maze Our recent study with ZeeMee, Enrollment and the Well-Being of Prospective Students: Creating a Culture of Care , sheds light on the anxieties surrounding college planning.
This day is the reward for your hard work during the year recruiting and enrolling new families when you see them on your campus. September is here and so are some key priorities for your enrollment marketing effort. Because of this, I always recommend that a FAN program is implemented.
A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth. Join us for a further exploration of where enrollment is headed. But what’s going on here?
You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing.
These landing pages should include a clear, compelling call-to-action (CTA), such as signing up for a newsletter, downloading a school guide, or scheduling a tour. Leverage Downloadable Content Another missed opportunity is the failure to offer valuable, downloadable content in exchange for contact information.
Provide self-defense classes and safe-ride programs for students traveling after dark. ” First-Generation Female Takeaway for institutions: Offer city orientation programs to help students identify safe routes, neighborhoods, and resources. .” Promote mindfulness and stress-relief programs on campus.
RNL’s new survey of more than 100 institutional marketing and recruitment leaders confirms that significant investments have been made in building and promoting online programs since the pandemic began. Read the report for more information about the availability of online programs by level and how they are expanding their offerings.
Our targeted email marketing services can help you attract and enroll more students. Our targeted email marketing services can help you attract and enroll more students. When you follow the essential tips, you’ll be better equipped to build trust, maintain transparency, and foster an active school community. Let’s explore!
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. The pressure is on for graduate programs. For the first time in nearly a decade, graduate enrollment declined in 2021 and 2022, according to NSC projections. Download the white paper. Competition.
Engaging families is important because they are major enrollment influencers. Here were the top 10 information topic (these were all identified as desired topics by the vast majority of families): Academics (programs, majors, etc.). Strength of academic programs (ratings/rankings). Admission requirements. Safety precautions.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
Because in study after study we have learned that no method is used more by prospective graduate and online students to find their program. Talk with our digital marketing and enrollment experts RNL works with colleges and universities across the country to ensure their digital marketing is optimized and filling their academic programs.
Graduate schools, particularly those offering MBA programs, increasingly leverage remarketing techniques to engage prospective students who have shown interest but have yet to convert. Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations.
As schools continue to embrace different digital channels and software programs, it becomes more important than ever to track conversions accurately. After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities.
Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. Here’s a deep dive into the top reasons why your school should consider using a CRM designed for higher ed to manage its enrollment funnel! . But a CRM is often not enough.
Here’s what we learned: Program fit: The top priority Unsurprisingly, 95 percent of students want to know about your academic programs and majors. Spotlight those programs, share juicy details about the curriculum, and highlight awesome opportunities for hands-on learning like internships and research.
Perceptions vary based on student grade level One interesting observation is prospective families’ satisfaction increases the closer their student gets to high school graduation and college enrollment. This instrument is designed for students who are primarily enrolled in online learning programs.
As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today! Finally, invest in ongoing education and training.
Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.
This assessment will include issues around your school’s location, programs, cost and more. 2—Downloadable Content – An effective lead magnet can take the parent further in their journey. An e-Book or downloadable admissions overview brochure can be utilized to help the parent consider your school.
As an enrollment marketing manager, you’re in a role where art and creativity meet science. You can list programs, degrees, and schools. Program & Industry Growth : What programs are on the cutting edge? Your colleagues on campus are frequently asking your favorite question: “ How are the numbers? ”
Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway through which prospective students embark on their academic journey with your school, landing pages have the potential to be the driving force behind a thriving enrollment season.
The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Although there have long been peaks and valleys in graduate enrollment year over year, total graduate enrollment has increased across the last decade. Download the white paper. Explore the full survey findings.
Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.
The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.
Any professional who has been in enrollment marketing, particularly higher education enrollment marketing, understands that crafting marketing strategies to increase student enrollment takes time and fortitude. They have engagement and experience expectations from your enrollment marketing materials that are non-negotiable.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
Blogs Avoiding Staff Turnover and Strengthening Your Annual Giving Program A conversation with Miami University EAB’s Advancement Marketing Services partners with institutions across the country to support and elevate their annual giving programs. Watch the full on-demand webinar or download their case study to explore these insights.
While many enrollment marketers may lack total control of their site, there are plenty of elements that they can implement or advocate for. 2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. But how long is your form?
Enrollment marketing has always been a changing and evolving space, but that was accelerated over the past two years by the pandemic. There’s a whole new set of challenges for enrollment marketers who have had to adapt the way they think about recruiting students and differentiating their institutions from competitors.
Blogs We asked 3,800+ graduate and adult students about their program preferences. Some of our most interesting—and surprising—findings came when we asked students about their interest in online programming, schedule preferences, and willingness to consider alternative credentials. million online graduate enrollments, compared to 1.4
Blogs Are you prepared for what’s next in the enrollment landscape? In doing so, it has also brought clarity to the question of which challenges are most likely to define near-term enrollment success or failure. decrease in freshman enrollment, and their private counterparts saw that figure drop by 1.8%.
Struggling to set graduate enrollment goals? Like my enrollment management colleagues, I have spent many sleepless nights turning over enrollment numbers in my head. Setting grad enrollment goals comes with its own set of challenges. Setting grad enrollment goals comes with its own set of challenges.
Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. At that stage of the enrollment journey, prospects are often exploring their subject of interest and diving into career outcomes and expectations. Here’s how you can get started!
Four initial steps to take when launching a diversity enrollment strategy. On calls with vice presidents of enrollment and other campus stakeholders, diversity is a recurring topic of discussion. Chances are, your campus leaders are asking a similar question: How can we enroll and retain a more diverse student body?
Over the years, we’ve witnessed educational institutions leveraging education CRMs achieve increased enrollments, deliver enhanced student experiences, and operate more streamlined administrative processes. You can streamline admissions processes and manage your enrollment funnel to ensure no leads fall through the cracks.
For schools, search ads are ideal for targeting prospective students searching for educational programs, scholarships, or study opportunities in specific fields. Display ads are especially effective for reaching students who may not be actively searching for educational programs but are browsing content related to education.
By applying the right tips for email marketing and creating compelling email campaigns, schools can successfully guide prospects through the enrollment funnel. In this case, they may have conducted a quick Google search about a relevant topic and discovered your website’s blog, which led them to your program page.
6 elements of an effective graduate enrollment management plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. Graduate enrollments have grown only an average of 0.7 Why do institutions need a GEM plan?
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! A well-structured website should include dedicated pages for admissions, academic programs, extracurricular activities, and student life. Contact HEM today!
Blogs What enrollment leaders need to know about the upcoming FAFSA changes Updated April 2023 As most of us in enrollment know, the FAFSA is set to substantially change for the 2024-2025 academic year. Promise programs) for students who are Pell eligible. Download the whitepaper Get more insights Is TikTok worth the risk?
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