Ruffaloni

DECEMBER 17, 2024

What this says to online programs is you may need to more intentionally build the case for the investment of time and resources when you are recruiting and looking to retain Gen Z students (the primary traditional age student cohort) than you may need to be when recruiting (and seeking to retain) either Millennials or Gen X online students.

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Online Programs Financial Aid Tuition Higher Education 130

Ruffaloni

NOVEMBER 14, 2024

For those working in enrollment, the college planning process is familiar territory. But for prospective students the landscape can be a bewildering maze Our recent study with ZeeMee, Enrollment and the Well-Being of Prospective Students: Creating a Culture of Care , sheds light on the anxieties surrounding college planning.

Financial Aid 130

Financial Aid Enrollment Scholarships Admissions 130

EAB

DECEMBER 5, 2022

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. The pressure is on for graduate programs. For the first time in nearly a decade, graduate enrollment declined in 2021 and 2022, according to NSC projections. Download the white paper. Competition.

Education 98

Education Education Programs Enrollment 98

Ruffaloni

NOVEMBER 10, 2022

Engaging families is important because they are major enrollment influencers. Here were the top 10 information topic (these were all identified as desired topics by the vast majority of families): Academics (programs, majors, etc.). Strength of academic programs (ratings/rankings). Admission requirements. Safety precautions.

Financial Aid 162

Financial Aid Enrollment Out-of-State High School 162

Ruffaloni

APRIL 27, 2023

Because in study after study we have learned that no method is used more by prospective graduate and online students to find their program. Talk with our digital marketing and enrollment experts RNL works with colleges and universities across the country to ensure their digital marketing is optimized and filling their academic programs.

Placement 147

Placement Enrollment Graduate Students Programs 147

Ruffaloni

JUNE 20, 2024

Here’s what we learned: Program fit: The top priority Unsurprisingly, 95 percent of students want to know about your academic programs and majors. Spotlight those programs, share juicy details about the curriculum, and highlight awesome opportunities for hands-on learning like internships and research.

Financial Aid 130

Financial Aid Placement Internship High School 130

Ruffaloni

NOVEMBER 9, 2023

Perceptions vary based on student grade level One interesting observation is prospective families’ satisfaction increases the closer their student gets to high school graduation and college enrollment. This instrument is designed for students who are primarily enrolled in online learning programs.

Tuition 147

Tuition Financial Aid Enrollment Higher Education 147

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.

Enrollment 70

Enrollment Education Education Financial Aid 70

Ruffaloni

NOVEMBER 14, 2024

This week, RNL will release its third report focused on how institutions are currently marketing and recruiting for their online programs. So, what did we find to be among the best things online programs are doing ? These may be “nice to have” options, but students do not indicate any preference for them.

Online Programs 130

Online Programs Programs Mentorship Mentorships 130

Enrollment Catalyst

OCTOBER 5, 2022

This assessment will include issues around your school’s location, programs, cost and more. 2—Downloadable Content – An effective lead magnet can take the parent further in their journey. An e-Book or downloadable admissions overview brochure can be utilized to help the parent consider your school.

Tuition 100

Tuition Enrollment Admissions Education 100

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. Here’s a deep dive into the top reasons why your school should consider using a CRM designed for higher ed to manage its enrollment funnel! . But a CRM is often not enough.

Enrollment 76

Enrollment Higher Education Education Education 76

The Enrollment Marketer

MAY 25, 2023

As an enrollment marketing manager, you’re in a role where art and creativity meet science. You can list programs, degrees, and schools. Program & Industry Growth : What programs are on the cutting edge? Your colleagues on campus are frequently asking your favorite question: “ How are the numbers? ”

Enrollment 52

Enrollment Higher Education Admissions Testing 52

HEM (Higher Education Marketing)

DECEMBER 28, 2022

As schools continue to embrace different digital channels and software programs, it becomes more important than ever to track conversions accurately. After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities.

Enrollment 74

Enrollment Transition Education Education 74

The Enrollment Marketer

JANUARY 12, 2024

The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.

Enrollment 52

Enrollment Out-of-State Higher Education College Fairs 52

EAB

DECEMBER 7, 2022

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Although there have long been peaks and valleys in graduate enrollment year over year, total graduate enrollment has increased across the last decade. Download the white paper. Explore the full survey findings.

Enrollment 52

Enrollment Online Programs University University 52

The Enrollment Marketer

JUNE 7, 2023

Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

Enrollment 52

Enrollment College Fairs Higher Education Applications 52

The Enrollment Marketer

JUNE 2, 2023

Any professional who has been in enrollment marketing, particularly higher education enrollment marketing, understands that crafting marketing strategies to increase student enrollment takes time and fortitude. They have engagement and experience expectations from your enrollment marketing materials that are non-negotiable.

Enrollment 52

Enrollment Higher Education Out-of-State In-State 52

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.

Enrollment 52

Enrollment Education Education Financial Aid 52

EAB

SEPTEMBER 18, 2023

Blogs Avoiding Staff Turnover and Strengthening Your Annual Giving Program A conversation with Miami University EAB’s Advancement Marketing Services partners with institutions across the country to support and elevate their annual giving programs. Watch the full on-demand webinar or download their case study to explore these insights.

Programs 59

Programs Enrollment In-State Testing 59

The Enrollment Marketer

APRIL 17, 2024

While many enrollment marketers may lack total control of their site, there are plenty of elements that they can implement or advocate for. 2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. But how long is your form?

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

The Enrollment Marketer

JANUARY 4, 2022

Enrollment marketing has always been a changing and evolving space, but that was accelerated over the past two years by the pandemic. There’s a whole new set of challenges for enrollment marketers who have had to adapt the way they think about recruiting students and differentiating their institutions from competitors.

Enrollment 52

Enrollment Placement Retention College Fairs 52

EAB

OCTOBER 3, 2023

Blogs We asked 3,800+ graduate and adult students about their program preferences. Some of our most interesting—and surprising—findings came when we asked students about their interest in online programming, schedule preferences, and willingness to consider alternative credentials. million online graduate enrollments, compared to 1.4

Programs 52

Programs Online Programs Financial Aid International Students 52

HEM (Higher Education Marketing)

JANUARY 10, 2024

Over the years, we’ve witnessed educational institutions leveraging education CRMs achieve increased enrollments, deliver enhanced student experiences, and operate more streamlined administrative processes. You can streamline admissions processes and manage your enrollment funnel to ensure no leads fall through the cracks.

Higher Education 98

Higher Education Education Education Retention 98

EAB

NOVEMBER 14, 2022

Struggling to set graduate enrollment goals? Like my enrollment management colleagues, I have spent many sleepless nights turning over enrollment numbers in my head. Setting grad enrollment goals comes with its own set of challenges. Setting grad enrollment goals comes with its own set of challenges.

Enrollment 52

Enrollment Retention Tuition Undergraduate Students 52

EAB

MAY 23, 2023

Blogs Are you prepared for what’s next in the enrollment landscape? In doing so, it has also brought clarity to the question of which challenges are most likely to define near-term enrollment success or failure. decrease in freshman enrollment, and their private counterparts saw that figure drop by 1.8%.

Enrollment 52

Enrollment Higher Education Out-of-State Retention 52

EAB

NOVEMBER 4, 2022

Four initial steps to take when launching a diversity enrollment strategy. On calls with vice presidents of enrollment and other campus stakeholders, diversity is a recurring topic of discussion. Chances are, your campus leaders are asking a similar question: How can we enroll and retain a more diverse student body?

Enrollment 52

Enrollment Financial Aid ACT Higher Education 52

EAB

OCTOBER 14, 2022

6 elements of an effective graduate enrollment management plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. Graduate enrollments have grown only an average of 0.7 Why do institutions need a GEM plan?

Enrollment 52

Enrollment Financial Aid Retention Tuition 52

EAB

APRIL 18, 2023

Blogs What enrollment leaders need to know about the upcoming FAFSA changes Updated April 2023 As most of us in enrollment know, the FAFSA is set to substantially change for the 2024-2025 academic year. Promise programs) for students who are Pell eligible. Download the whitepaper Get more insights Is TikTok worth the risk?

Enrollment 52

Enrollment Financial Aid Grants Policies 52

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway through which prospective students embark on their academic journey with your school, landing pages have the potential to be the driving force behind a thriving enrollment season.

Orientation 75

Orientation International Students Enrollment Testing 75

EAB

FEBRUARY 21, 2023

Lineage B: Degree planning Even as first-year experience programs grew in popularity from 2000 to 2010, leaders at open-access and two-year institutions began advocating for expanding focus beyond the first year. EAB named these practices “ Student Success Management ” for their resemblance to enrollment management strategies.

Retention 105

Retention Transition Mentorships Mentorship 105

EAB

DECEMBER 1, 2023

Enrollment teams will need to be nimble to develop marketing messages and strategies that will appeal to this new generation of graduate and adult learners. EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors.

Enrollment 52

Enrollment Community College Community College Education 52

EAB

DECEMBER 21, 2022

Download the infographic now and discover methods to increase student belongingness at your campus. Download the infographic. 6 Proven Ways to Boost Your College Enrollment. College recruitment has been a hot topic over the last few years, and this popular blog post provides tactics institutions can use to increase enrollment.

Mentorship 52

Mentorship Mentorships Enrollment Out-of-State 52

EAB

OCTOBER 25, 2022

Download the infographic. 3 ways to combat the community college enrollment decline. Are you running a best practice advising program? Download this diagnostic to see your advising program’s strengths—and where there’s room for improvement. Use these campaign ideas to connect with YOUR students! July 21, 2022.

Community College 52

Community College Community College Graduate Students Enrollment 52

HEM (Higher Education Marketing)

JANUARY 25, 2023

Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. At that stage of the enrollment journey, prospects are often exploring their subject of interest and diving into career outcomes and expectations. Here’s how you can get started!

Study Abroad 76

Study Abroad Education Education Enrollment 76

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Not to be confused with a program page, a landing page is a standalone web page that a visitor arrives at after clicking on a link – likely from an email or an ad. Moreover, CRMs, when paired with landing pages, become powerful tools that capture lead data and track a lead’s progression from first contact to enrollment.

Education 92

Education Education International Students Placement 92

HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

For schools, search ads are ideal for targeting prospective students searching for educational programs, scholarships, or study opportunities in specific fields. Display ads are especially effective for reaching students who may not be actively searching for educational programs but are browsing content related to education.

Higher Education 81

Higher Education Concentration Scholarships Out-of-State 81