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This day is the reward for your hard work during the year recruiting and enrolling new families when you see them on your campus. September is here and so are some key priorities for your enrollment marketing effort. In addition, it is important to set recruiting and retention goals for the next school year.
You can apply this assessment to any industry, including your world in enrollment and marketing in a private, independent, or faith-based school. Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing.
These landing pages should include a clear, compelling call-to-action (CTA), such as signing up for a newsletter, downloading a school guide, or scheduling a tour. Leverage Downloadable Content Another missed opportunity is the failure to offer valuable, downloadable content in exchange for contact information.
The way students use technology search for college, the stress and anxiety they face, the economic challenges that impact their ability to afford college, and even the way they question the value of college have created daunting challenges for enrollment managers.
As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!
Creating a Customized Strategic Enrollment Management (SEM) Dashboard Elmira College's partnership with Edify About Elmira College is a private college with a total enrollment of 673 students, a 76% retention rate, and a 56% six-year graduation rate. Exacerbating the problem, Elmira saw several key IT staff resign in 2021.
It can also provide a holistic view of your admissions and enrollment funnels and the impact of your digital marketing efforts. Enhancing enrollment funnels with user engagement and retention One of the key advantages you’ll reap from using GA4 for your website is the ability to optimize user engagement and retention strategies.
Over the years, we’ve witnessed educational institutions leveraging education CRMs achieve increased enrollments, deliver enhanced student experiences, and operate more streamlined administrative processes. You can streamline admissions processes and manage your enrollment funnel to ensure no leads fall through the cracks.
Struggling to set graduate enrollment goals? Like my enrollment management colleagues, I have spent many sleepless nights turning over enrollment numbers in my head. Setting grad enrollment goals comes with its own set of challenges. Setting grad enrollment goals comes with its own set of challenges.
6 elements of an effective graduate enrollment management plan—and why you need to build one. On a few recent campus visits, graduate school deans shared that they are tasked with growing enrollment by as much as 30 or 35 percent. Graduate enrollments have grown only an average of 0.7 Why do institutions need a GEM plan?
Blogs Are you prepared for what’s next in the enrollment landscape? In doing so, it has also brought clarity to the question of which challenges are most likely to define near-term enrollment success or failure. decrease in freshman enrollment, and their private counterparts saw that figure drop by 1.8%.
Enrollment marketing has always been a changing and evolving space, but that was accelerated over the past two years by the pandemic. There’s a whole new set of challenges for enrollment marketers who have had to adapt the way they think about recruiting students and differentiating their institutions from competitors.
Want to download one of the charts below? Click on the image to open it in a new window and download it. A quarter of schools and districts reported having one full-time enrollment professional on staff. Schools and districts with 600 or fewer students (11%) were the most likely to have zero enrollment professionals on staff.
Blogs What enrollment leaders need to know about the upcoming FAFSA changes Updated April 2023 As most of us in enrollment know, the FAFSA is set to substantially change for the 2024-2025 academic year. Download the whitepaper Get more insights Is TikTok worth the risk? EAB estimates a 10%-25% increase in Pell recipients.
Currently, they enroll close to 20k undergraduate and 28k graduate students with more than 1000 transfer students each year. Students have access to more than 35,000 scholarly journals which they can download digitally or they can order one of the more than 3.5 With a 98% retention rate, students must be finding ‘their place’.
Through intentional selection of a vendor, establishing buy-in across campus, and devising a manageable content strategy, Duquesne has not only found a platform that “exceeds their expectations” but has improved their recruitment and retention goals.
Leverage Technology in Your Enrollment Marketing Plan One cannot stress enough the value of technology in admissions marketing. Student engagement and retention: By tracking student interactions and specific student needs, a CRM helps institutions identify areas where they can enhance engagement and support to improve student retention.
King assembled a diverse and powerful coalition of individuals from various departments and disciplines, including academic staff, faculty, administrators, and students, all working together towards a common goal—improving retention and graduation rates for minoritized students. The results were nothing short of remarkable.
Download the full survey findings Student interest in online programs varies significantly by segment During the earlier part of COVID-19, we saw an extreme shift toward online as institutions were forced to move programming online. In 2021, IPEDS distance enrollment data indicates there were 1.3 Ready to find out more?
Average Undergrad Tuition In-state $5,292 Out-of-state $12,144 Average Graduate Tuition In-state $9,234 Out-of-state $17,748 Retention Rate 71% Admission Rate Not provided Students Enrolled 3,725 Institution Type Public Percent Online Enrollment 22% Percentage of all students who are enrolled online.
I teamed up with Sarah Coen , Vice President of Strategic Initiatives and Enrollment Management at Transylvania University , to present the future of parent and family engagement at the 2021 Ruffalo Noel Levitz National Conference. 2 Parents influence enrollment. 6 Parent engagement can improve student retention. The takeaway?
Download the infographic. 3 ways to combat the community college enrollment decline. Download this diagnostic to see your advising program’s strengths—and where there’s room for improvement. Use these campaign ideas to connect with YOUR students! Explore Related Content. July 21, 2022. Student Success Priorities 2022.
Edify serves as a data hub for all of the systems that higher ed already uses, from enrollment and fundraising CRMs to student success platforms. Compiling data from across a student’s lifecycle—from prospect to enrolled student to graduate and beyond—offers a broad understanding of an individual student’s profile.
From enrollment declines to widening equity gaps, we are just beginning to come to come to terms with the disruption the pandemic had on our industry. According to the National Student Clearinghouse , higher education is missing 1 in 12 of the students that would have been enrolled had the pandemic not occurred, based on historical trends.
The survey results made clear that leaders consider data critical to the most fundamental priorities at their institutions, such as enrollment, retention, student success. Dive Deeper Download the complete survey report. In each of those cases, over 9 in 10 respondents saw data and analytics as important to finding success.
This summer, my friends on EAB's enrollment research team surveyed over 20,000 high school students to gather insight into recruiting Gen P. The results give us visibility into what institutions must do to both enroll and retain these students. Download the process mapping tool here.
They use Edify to investigate valuable enrollment and registration trends, credits, and LMS usage metrics, among other insights, and then act decisively to meet student needs and institutional goals. Then, Northampton simply downloaded the reports and submitted them to the respective reporting bodies.
These researchers pioneered and popularized the idea that retention is driven by “ student engagement.” Metrics: First-year retention Student engagement efforts started organizing under the umbrella of a “ first-year experience ” during the 1990s and early 2000s. Ready to find out more?
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