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The Emotional Rollercoaster of College Planning: Why Institutions Need to Step Up Their Support

Ruffaloni

We’ve navigated the deadlines, mastered the jargon, and understand the intricacies of financial aid. 70% of students worry about understanding how to qualify for financial aid or scholarships, underscoring the need for clear, accessible guidance on these critical funding pathways. 54% felt overwhelmed by the FAFSA.

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Beyond Sticker Shock: Helping Families See the True Cost of College

Ruffaloni

But is this sticker shock reaction always a rational response, or might colleges be losing out on applicants who could afford to attend with the help of financial aid? Proactively counsel about aid: Don’t wait for families to ask offer personalized financial aid counseling to prospective students.

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Higher Ed’s Reality Check: What Students Really Think About College

Ruffaloni

Talk money from day one No more financial surprises or hidden costs. ”The million-dollar question Students aren’t just worried about paying for collegethey’re questioning whether it’s worth the investment.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Source: Georgetown University | School Instagram Content Marketing Institutions can use blogs, videos, and downloadable guides as a resource for selling their offerings to prospective students. FAQs, financial aid guides, virtual campus tours, and other content that can answer their questions provide value at this stage.

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I Got My Financial Aid Packages - How Do I Decide What College to Attend?

SSA Online College Prep

This article breaks down the various parts of a financial aid package , so you can understand: How much debt will you be taking on with your financial aid offers? You’ll learn how to break down each piece of your financial aid offers. How Do I Analyze My Financial Aid Offers and Commit to a College?

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Digital Marketing at Every Stage of the Enrollment Funnel

Ruffaloni

What does financial aid look like? Whether students are doing an online search, looking at college rankings, researching financial aid, or exploring the best degree for working professionals, this is your time to reach your prospective students at the moment of need. Do you have a Yellow Ribbon Program?).

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36 Key Questions to Assess your School’s Enrollment Marketing Efforts

Enrollment Catalyst

Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing. 4—Tuition and Financial Aid Do you have an annual tuition pricing strategy? Are you effectively telling the story of your school? What worked?