Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. In an era where you can download an app, complete an order, and get a product within days, it’s never been so important to have a streamlined process.

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The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site.

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EAB

DECEMBER 1, 2023

Infographic Unlocking AI's Potential in Higher Education 12 Innovative Ideas to Help Leaders Identify AI Promises Across Campus AI-driven innovations present numerous opportunities for higher education institutions, including providing personalized student support, supercharging faculty and staff productivity, and optimizing operations.

Higher Education 52

Higher Education Education Education Applications 52

Ruffaloni

JULY 13, 2023

Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.

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Financial Aid Enrollment High School University 130

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.

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Early Decision Campus Tours Enrollment Tuition 105

HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

Higher Education 52

Higher Education Education Education Transition 52

Ruffaloni

DECEMBER 7, 2023

Here are a few key highlights from these studies, and I invite you to download these free reports to uncover even more interesting findings. Read all of our research reports and reach out to discuss your best strategies Visit our Resource Library for all of our research reports, and see insights from our experts in our higher education blog.

Retention 147

Retention Financial Aid Loans Scholarships 147

EAB

OCTOBER 20, 2023

In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. Five years later, what has changed? Explore this infographic to find out. View a full list of sources below. Economic Well-Being of U.S.

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Loans Out-of-State Higher Education Enrollment 98

Ruffaloni

JUNE 20, 2024

Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?

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Financial Aid Placement Internship High School 130

Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning. You can learn more here.

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Tuition Financial Aid Enrollment Higher Education 147

HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Whether you want users to fill out a contact form, download a brochure, or start an application, make sure the next steps are prominently displayed and simple to complete. As a higher education marketing agency, we understand that venturing into Baidu PPC can seem daunting.

Higher Education 105

Higher Education Concentration Scholarships Out-of-State 105

HEM (Higher Education Marketing)

JUNE 14, 2023

Why Consider Collaborating with an Education Marketing Agency Working with a higher education marketing agency may seem daunting for some schools, but the collaboration promises many advantages. The post 6 Top Tips for Schools Collaborating with an Education Marketing Agency appeared first on Higher Education Marketing.

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Education Education Higher Education Applications 98

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education 98

Higher Education Campus Tours Education Education 98

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Using CRM software for higher education, you can add new contacts and even create new lead stages for better sorting. What would the best CRM for higher education do? Another key reason to use a CRM for higher education is the ability to gain access to valuable data and reports.

Enrollment 98

Enrollment Higher Education Education Education 98

HEM (Higher Education Marketing)

MARCH 26, 2025

You can also explore how your school’s curriculum prepares students for future success in higher education and beyond, showcasing testimonials from alumni who have excelled. Additionally, sharing success stories from students and faculty can illustrate the positive impact of your educational programs.

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Private School Tuition Enrollment Higher Education 62

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

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Orientation International Students Enrollment Testing 102

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more? link] Hillman, N.,

Higher Education 98

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HEM (Higher Education Marketing)

MARCH 27, 2024

For example, One of the formidable challenges educational institutions face is accurately tracking online events such as form submissions or brochure downloads. The post Meta Conversions API: Exploring A Vital Tool In Educational Marketing appeared first on Higher Education Marketing.

Education 105

Education Education Higher Education Testing 105

HEM (Higher Education Marketing)

MARCH 27, 2024

For example, One of the formidable challenges educational institutions face is accurately tracking online events such as form submissions or brochure downloads. The post Meta Conversations API: Exploring A Vital Tool In Educational Marketing appeared first on Higher Education Marketing.

Education 105

Education Education Higher Education Testing 105

HEM (Higher Education Marketing)

MARCH 1, 2023

There’s a lot to explore when it comes to analytics in higher education, especially since it can help schools measure success throughout the enrollment journey. This allows them to interact with and filter your data, view different date ranges, download reports, and more.

Higher Education 97

Higher Education Enrollment Admissions Education 97

Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education.

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Admissions Out-of-State Financial Aid Enrollment 132

HEM (Higher Education Marketing)

JANUARY 11, 2023

Example : The Universidad Autónoma de Guadalajara (UAG) School of Medicine, powered by Arizona State University, began a Lead Generation campaign on TikTok, targeting 18 to 34-year-olds interested in higher education, oversees education and language training: Source: TikTok. conversion rate, a total reach of 1.3

Higher Education 98

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EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). Ready to learn more?

Higher Education 98

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HEM (Higher Education Marketing)

MARCH 15, 2023

Example : Juno College sends its leads a well-structured email that contains a thoughtful career package for students to download along with a CTA that invites them to schedule a call with a member of the school’s Student Success Team: Source: Juno College 2. Considering starting your own higher education email marketing campaign?

Financial Aid 104

Financial Aid Enrollment Higher Education Scholarships 104

HEM (Higher Education Marketing)

AUGUST 30, 2023

For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. In the context of higher education, it is equally vital to check the countries where visitors are coming from. Check if your numbers are up or down.

Education 95

Education Education Higher Education Private School 95

HEM (Higher Education Marketing)

JULY 24, 2024

CTAs guide readers toward the next step, whether it’s subscribing to a newsletter, downloading a resource, or contacting your admissions team. The post Unlocking the Power of Blogging in Educational Marketing appeared first on Higher Education Marketing. The placement of CTAs can significantly impact their effectiveness.

Education 101

Education Education Placement Enrollment 101

HEM (Higher Education Marketing)

JANUARY 25, 2023

In a lot of cases, this can translate to producing career guides, reports, and other types of downloadable content. Here, it’s important to curate the information and make it highly enticing to motivate users to go through the extra effort of sharing their contact details and downloading the files.

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Study Abroad Enrollment Education Education 98

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Then you can have variable fields displayed for prospects based on previous data captured. They're savvier than ever.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

SEPTEMBER 14, 2023

Check your email for a link to download the app, and browse through sessions and speakers to add a few SACAC member-led sessions to your schedule.

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College Consulting College Consulting Higher Education Admissions 98

HEM (Higher Education Marketing)

AUGUST 2, 2023

billion downloads worldwide, TikTok is the place where young generations go to look for entertainment, news, tips, and all sorts of information. Incorporating all these TikTok SEO strategies can help your educational institution achieve online visibility, improve engagement, and establish an enduring relationship with students.

Higher Education 96

Higher Education Enrollment Education Education 96

HEM (Higher Education Marketing)

OCTOBER 16, 2024

In addition to blog posts, consider creating other types of content such as videos, infographics, and downloadable resources. The post SEO Strategies for Language School Websites appeared first on Higher Education Marketing. These topics are relevant to your audience and provide opportunities to incorporate keywords naturally.

Education 105

Education Education Out-of-State International Students 105

HEM (Higher Education Marketing)

APRIL 24, 2024

These actions, or conversions, can include a variety of desired outcomes, such as making a purchase, filling out a form, signing up for a newsletter, or downloading a piece of content. The post Best Practices For Ads Targeting K-12 Students’ Parents appeared first on Higher Education Marketing.

Education 105

Education Education Extracurricular Out-of-State 105

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Thank you pages are more than a polite nod to completed forms—they’re an opportunity to deepen engagement and foster excitement about the educational journey ahead. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.

Education 105

Education Education International Students Placement 105

HelloCollege

OCTOBER 20, 2023

Investing in your child’s education is a significant step towards their future success. With the rising costs of higher education, securing the means to fund those dreams is crucial. acting as the plan manager and proudly marked by the Texas Prepaid Higher Education Tuition Board.

Tuition 52

Tuition Higher Education Financial Aid Enrollment 52

EAB

JULY 28, 2023

Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces. DOWNLOAD THE INFOGRAPHIC Assess your readiness to face today's enrollment landscape. LEARN MORE The post Mapping the Enrollment Landscape appeared first on EAB.

Enrollment 52

Enrollment Higher Education Education Education 52

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52

EAB

SEPTEMBER 25, 2023

Blogs 3 lessons on data management from our 2023 survey of CIOs and CTOs And action steps you can take today With the demand for data in higher education at an all-time high, technology leaders feel more pressure than ever to deliver useful data when their institutions need it. Here’s why your annual climate surveys aren’t enough.

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Government Higher Education Retention Grants 59