Ruffaloni

SEPTEMBER 27, 2024

The college recruitment landscape is shifting, and the latest data from the 2024 RNL High School Student College Planning Report (co-sponsored by Halda) paints a concerning picture for higher education institutions. Read the full report This data is a wake-up call for higher education.

Financial Aid 130

Financial Aid Higher Education Enrollment High School 130

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

Enrollment 86

Enrollment Campus Tours Financial Aid Higher Education 86

HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

Higher Education 52

Higher Education Education Education Transition 52

Ruffaloni

DECEMBER 7, 2023

Here are a few key highlights from these studies, and I invite you to download these free reports to uncover even more interesting findings. Read all of our research reports and reach out to discuss your best strategies Visit our Resource Library for all of our research reports, and see insights from our experts in our higher education blog.

Retention 147

Retention Financial Aid Loans Scholarships 147

EAB

OCTOBER 20, 2023

In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. Five years later, what has changed? Explore this infographic to find out. View a full list of sources below. Economic Well-Being of U.S.

Loans 98

Loans Out-of-State Higher Education Enrollment 98

Ruffaloni

JUNE 20, 2024

Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?

Financial Aid 130

Financial Aid Placement Internship High School 130

Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning. You can learn more here.

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Tuition Financial Aid Enrollment Higher Education 147

BestColleges

JANUARY 5, 2023

Gianforte previously banned the app on state devices and alleged that using and downloading TikTok poses a huge security risk.

Government 98

Government In-State Higher Education Policies 98

HEM (Higher Education Marketing)

JUNE 14, 2023

Why Consider Collaborating with an Education Marketing Agency Working with a higher education marketing agency may seem daunting for some schools, but the collaboration promises many advantages. The post 6 Top Tips for Schools Collaborating with an Education Marketing Agency appeared first on Higher Education Marketing.

Education 87

Education Education Higher Education Applications 87

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more? link] Hillman, N.,

Higher Education 98

Higher Education Policies Out-of-State Government 98

The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site.

Enrollment 98

Enrollment Higher Education Education Education 98

HEM (Higher Education Marketing)

MARCH 27, 2024

For example, One of the formidable challenges educational institutions face is accurately tracking online events such as form submissions or brochure downloads. The post Meta Conversions API: Exploring A Vital Tool In Educational Marketing appeared first on Higher Education Marketing.

Education 92

Education Education Higher Education Testing 92

Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education.

Admissions 131

Admissions Out-of-State Financial Aid GPA 131

EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). Ready to learn more?

Higher Education 98

Higher Education Orientation Transfer Grants 98

HEM (Higher Education Marketing)

NOVEMBER 6, 2024

Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4. Source: Higher Education Marketing | Mautic 7.

Higher Education 69

Higher Education Policies Placement Orientation 69

HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Whether you want users to fill out a contact form, download a brochure, or start an application, make sure the next steps are prominently displayed and simple to complete. As a higher education marketing agency, we understand that venturing into Baidu PPC can seem daunting.

Concentration 79

Concentration Higher Education Scholarships Out-of-State 79

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education 78

Higher Education Campus Tours Education Education 78

HEM (Higher Education Marketing)

MARCH 27, 2024

For example, One of the formidable challenges educational institutions face is accurately tracking online events such as form submissions or brochure downloads. The post Meta Conversations API: Exploring A Vital Tool In Educational Marketing appeared first on Higher Education Marketing.

Education 84

Education Education Higher Education Testing 84

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Using CRM software for higher education, you can add new contacts and even create new lead stages for better sorting. What would the best CRM for higher education do? Another key reason to use a CRM for higher education is the ability to gain access to valuable data and reports.

Enrollment 74

Enrollment Higher Education Education Education 74

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

SEPTEMBER 14, 2023

Check your email for a link to download the app, and browse through sessions and speakers to add a few SACAC member-led sessions to your schedule.

College Consulting 98

College Consulting College Consulting Higher Education Admissions 98

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Then you can have variable fields displayed for prospects based on previous data captured. They're savvier than ever.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

Orientation 73

Orientation International Students Enrollment Testing 73

EAB

FEBRUARY 21, 2023

The ripple effects of the pandemic on higher education will foster new lineages of thought around student success and add to what is already a complex ecosystem of ideas. More students will need to engage with developmental education, and the pass rates in these courses could become important early indictors of success.

Retention 105

Retention Transition Mentorships Mentorship 105

EAB

JULY 28, 2023

Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces. DOWNLOAD THE INFOGRAPHIC Assess your readiness to face today's enrollment landscape. LEARN MORE The post Mapping the Enrollment Landscape appeared first on EAB.

Enrollment 52

Enrollment Higher Education Education Education 52

HelloCollege

OCTOBER 20, 2023

Investing in your child’s education is a significant step towards their future success. With the rising costs of higher education, securing the means to fund those dreams is crucial. acting as the plan manager and proudly marked by the Texas Prepaid Higher Education Tuition Board.

Tuition 52

Tuition Higher Education Financial Aid Enrollment 52

HEM (Higher Education Marketing)

JANUARY 11, 2023

Example : The Universidad Autónoma de Guadalajara (UAG) School of Medicine, powered by Arizona State University, began a Lead Generation campaign on TikTok, targeting 18 to 34-year-olds interested in higher education, oversees education and language training: Source: TikTok. conversion rate, a total reach of 1.3

Higher Education 78

Higher Education Accommodations Education Education 78

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market.

Enrollment 52

Enrollment Higher Education Scholarships Admissions 52

EAB

SEPTEMBER 25, 2023

Blogs 3 lessons on data management from our 2023 survey of CIOs and CTOs And action steps you can take today With the demand for data in higher education at an all-time high, technology leaders feel more pressure than ever to deliver useful data when their institutions need it. Here’s why your annual climate surveys aren’t enough.

Government 59

Government Higher Education Retention Grants 59

HEM (Higher Education Marketing)

MARCH 2, 2023

For the third year, TikTok was the most downloaded app of 2022, hitting 656 million downloads , 100 million more than Instagram , which took second place. appeared first on Higher Education Marketing. It’s also the sixth most-used social platform in the world. million users (compared to Instagram’s 33.3

Higher Education 52

Higher Education Out-of-State In-State Education 52

HEM (Higher Education Marketing)

MARCH 1, 2023

There’s a lot to explore when it comes to analytics in higher education, especially since it can help schools measure success throughout the enrollment journey. This allows them to interact with and filter your data, view different date ranges, download reports, and more.

Higher Education 71

Higher Education Enrollment Admissions Education 71

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Thank you pages are more than a polite nod to completed forms—they’re an opportunity to deepen engagement and foster excitement about the educational journey ahead. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.

Education 89

Education Education International Students Placement 89

EAB

AUGUST 1, 2023

Quick Facts Institution Type: Private Research University Student-to-Faculty Ratio: 11:1 Location: Colorado Partnership: Strategic Advisory Services The Opportunity DU needed a clearer value proposition to stand out in an increasingly competitive higher ed landscape.

University 52

University University Out-of-State Higher Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Interactive video, chat agents, info request forms, document downloads, newsletters, ebooks, email lists, campus visits, etc ,are all examples of conversion points you can integrate throughout your site, at appropriate points, to capture lead info. A landing page is a pretty obvious conversion. Which have you found to be the most important?

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Interactive video, chat agents, info request forms, document downloads, newsletters, ebooks, email lists, campus visits, etc ,are all examples of conversion points you can integrate throughout your site, at appropriate points, to capture lead info. A landing page is a pretty obvious conversion. Which have you found to be the most important?

Higher Education 52

Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

Whether it’s “Apply Now,” “Learn More,” or “Download Brochure,” you want to make it easy for people to take the next step. This could be anything from a student filling out a form to someone downloading a brochure. The post LinkedIn Predictive Audiences for Education Ads appeared first on Higher Education Marketing.

Education 59

Education Education Higher Education Enrollment 59

EAB

MAY 4, 2023

Infographic 105 Tactics to Improve Employee Engagement Higher education institutions are confronting high rates of employee turnover and disengagement. DOWNLOAD THE FULL INFOGRAPHIC Not sure where to start? Each tactic is rated on how many employees it may impact and how resource-intensive it is. Ask your employees.

Retention 52

Retention Higher Education Education Education 52

HEM (Higher Education Marketing)

OCTOBER 16, 2024

In addition to blog posts, consider creating other types of content such as videos, infographics, and downloadable resources. The post SEO Strategies for Language School Websites appeared first on Higher Education Marketing. These topics are relevant to your audience and provide opportunities to incorporate keywords naturally.

Education 87

Education Education Out-of-State International Students 87