Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This instrument is designed for students who are primarily enrolled in online learning programs.

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The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

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EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more? link] Hillman, N.,

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EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). ETL specialists.

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HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

For schools, search ads are ideal for targeting prospective students searching for educational programs, scholarships, or study opportunities in specific fields. Display ads are especially effective for reaching students who may not be actively searching for educational programs but are browsing content related to education.

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Concentration Higher Education Scholarships Out-of-State 79

The Enrollment Marketer

APRIL 17, 2024

2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs.

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Higher Education Campus Tours Enrollment Transition 98

HEM (Higher Education Marketing)

NOVEMBER 6, 2024

The benefits of email marketing don’t stop there as pictured below, an effective school email marketing strategy can offer increased brand awareness, an avenue for promoting programs and content, a great way to generate new leads, a platform for guiding new prospects down the enrollment funnel, and build relationships.

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HEM (Higher Education Marketing)

MAY 17, 2023

That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy. Example : The McGill University School of Continuing Studies uses LinkedIn to share news on its upcoming program.

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Higher Education Campus Tours Education Education 78

EAB

FEBRUARY 21, 2023

Lineage B: Degree planning Even as first-year experience programs grew in popularity from 2000 to 2010, leaders at open-access and two-year institutions began advocating for expanding focus beyond the first year. Success is measured by shortening time to degree and reducing excess credits.

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HEM (Higher Education Marketing)

DECEMBER 7, 2022

Using CRM software for higher education, you can add new contacts and even create new lead stages for better sorting. This means your team can add information such a s agent details, if applicable, the student’s program of choice, educational background, and emergency contacts, just to name a few: .

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Enrollment Higher Education Education Education 74

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

SEPTEMBER 14, 2023

Q: Given unlimited time and funding, what one initiative, program, or service would you implement today for your students? Check your email for a link to download the app, and browse through sessions and speakers to add a few SACAC member-led sessions to your schedule. That prepared me to launch my practice.

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HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

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Orientation International Students Enrollment Testing 73

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Not to be confused with a program page, a landing page is a standalone web page that a visitor arrives at after clicking on a link – likely from an email or an ad. Thank you pages are more than a polite nod to completed forms—they’re an opportunity to deepen engagement and foster excitement about the educational journey ahead.

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Education Education International Students Placement 89

HelloCollege

OCTOBER 20, 2023

Investing in your child’s education is a significant step towards their future success. With the rising costs of higher education, securing the means to fund those dreams is crucial. acting as the plan manager and proudly marked by the Texas Prepaid Higher Education Tuition Board.

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Tuition Higher Education Financial Aid Enrollment 52

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. The growing influence of direct admissions programs has streamlined the application process, thereby impacting student choices.

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HEM (Higher Education Marketing)

JANUARY 11, 2023

A great way to capitalize on this trend is to create student ambassador programs and spotlight social media-savvy students. Involving actual students in various types of content can help you create authentic conversations about your school, its programs, and other relevant issues for prospects. conversion rate, a total reach of 1.3

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EAB

SEPTEMBER 25, 2023

Blogs 3 lessons on data management from our 2023 survey of CIOs and CTOs And action steps you can take today With the demand for data in higher education at an all-time high, technology leaders feel more pressure than ever to deliver useful data when their institutions need it. Here’s why your annual climate surveys aren’t enough.

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Government Higher Education Retention Grants 59

HEM (Higher Education Marketing)

APRIL 24, 2024

Unique selling points refer to the distinct characteristics or features of an educational institution or program that set it apart from competitors. These points are used to attract and persuade potential students, parents, or other stakeholders to choose that institution or program over others.

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Education Education Extracurricular Out-of-State 85

HEM (Higher Education Marketing)

MARCH 2, 2023

For the third year, TikTok was the most downloaded app of 2022, hitting 656 million downloads , 100 million more than Instagram , which took second place. TikTok for Organic Reach Where do your prospective students search for information about schools and educational programs? million users (compared to Instagram’s 33.3

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HEM (Higher Education Marketing)

MARCH 15, 2023

Highlight Relevant Career Information in Your School’s Automated Email Campaigns In the early stages of the enrollment journey, prospects typically consider the career before they show interest in a specific program. Once they discover your school and land on your program page, they may be more inclined to discover what your program offers.

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Financial Aid Enrollment Higher Education Education 77

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

For schools and universities, this means highlighting your institution’s strengths, unique programs, and the success stories of your alumni. This predictive capability is particularly powerful for educational institutions looking to maximize their marketing efforts. So, what does this mean for you as a school or university?

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Education Education Higher Education Enrollment 59

HEM (Higher Education Marketing)

OCTOBER 16, 2024

Reading Time: 10 minutes As a school administrator or marketer, we know that your primary goal is to reach prospective students from around the globe and encourage them to enroll in your language programs. Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions.

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Education Education Out-of-State International Students 87

HEM (Higher Education Marketing)

JANUARY 25, 2023

Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. Here, your goal is to delve deeper into relevant subjects for first-time readers instead of focusing on your programs and their benefits. That means they have questions like: What are my career options?

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Study Abroad Enrollment Education Education 73

StandOut College Prep

APRIL 8, 2023

These events allow you to meet representatives from various colleges and universities, learn about their programs and offerings, and ask any questions you may have. Some questions you may want to ask include: What majors and programs does the college offer? That’s why attending college fairs can be incredibly helpful.

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College Fairs Financial Aid Essay Writing Extracurricular 83

HEM (Higher Education Marketing)

JANUARY 3, 2024

Banner, button and newsletter advertising are other tactics you should consider to drive traffic if you have specialized academic programs that are suited to this kind of advertising for example,online MBAs. Regular pages might contain a pdf download or a link to another key page that you know is really important to facilitate registrations.

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Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Banner, button and newsletter advertising are other tactics you should consider to drive traffic if you have specialized academic programs that are suited to this kind of advertising for example,online MBAs. Regular pages might contain a pdf download or a link to another key page that you know is really important to facilitate registrations.

Higher Education 52

Higher Education Testing Education Education 52

AdmissionSight

MARCH 26, 2023

Quill and Scroll seeks to foster leadership skills in its members through mentorship programs, conferences, and networking opportunities. Goal 5: Promoting the Value of Journalism Education and a Free, Responsible Press Quill and Scroll is a strong advocate for the importance of journalism education and the value of a free, responsible press.

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Honor Society High School Mentorships Mentorship 98

EAB

JANUARY 13, 2023

In higher education, the student experience continues to become more synonymous with the consumer experience. In fact, higher ed leaders identify “student consumer preferences” as the biggest threat facing the higher ed business model today. Then, download the diagnostic to complete your assessment.

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Community College Community College Mentorships Mentorship 52

The Enrollment Marketer

MAY 25, 2023

While there’s no magic formula or secret life hacks to higher education marketing, there are a few simple tips that can help you day to day. You can list programs, degrees, and schools. Program & Industry Growth : What programs are on the cutting edge? Download DD’s Enrollment Marketing Benchmark Report.

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HEM (Higher Education Marketing)

JULY 24, 2024

These stories can highlight student achievements, faculty innovations, and unique school programs, thereby painting a vivid picture of the school environment. CTAs guide readers toward the next step, whether it’s subscribing to a newsletter, downloading a resource, or contacting your admissions team.

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Education Education Placement Enrollment 71

EAB

SEPTEMBER 11, 2023

Higher education institutions have intricate structures that are inherently difficult to change, and having a framework in place empowers these large institutions to effectively steer through complexities, embrace innovation, and align with shifting educational demands. Ready to get started?

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Grants Retention University University 59

HEM (Higher Education Marketing)

SEPTEMBER 7, 2022

This way, you can better encourage your prospects to engage with your brand, reach out for information, apply for a program, or even subscribe to your YouTube channel. . Some of the most common verbs used in education-oriented calls to action include: Apply. Well-crafted CTAs avoid confusion, and using action words can help.

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Placement Enrollment Education Education 52

HEM (Higher Education Marketing)

AUGUST 30, 2023

For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. In the context of higher education, it is equally vital to check the countries where visitors are coming from. Check if your numbers are up or down.

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HEM (Higher Education Marketing)

FEBRUARY 8, 2023

By creating an ad that appears at the top of Google’s search engine results page (SERP), you can boost the visibility of your programs and motivate prospects to click on your website. This can be particularly handy if your program name is a code. Four types of actions can be tracked in Google Analytics 4 (GA4).

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HEM (Higher Education Marketing)

JUNE 19, 2024

The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. It may be difficult to determine your school’s goals at first.

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Education Education Placement Campus Tours 83

CampusESP

JUNE 22, 2021

When starting your parent engagement strategy, it’s often a good idea to start in one area – in one department – in order to launch your program quickly. 4 Parent engagement in higher education can improve student yield. Parents are skeptical of the cost of higher education, so tell them WHY you are worth it.”

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