BestColleges

JANUARY 5, 2023

If a state governor bans TikTok from government devices, colleges and universities in that state don't have to restrict it from their internet access. In the last three weeks, several public universities banned the social media app TikTok from university devices and Wi-Fi networks. University of Oklahoma.

Government 98

Government In-State Higher Education Policies 98

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more?

Higher Education 98

Higher Education Policies Out-of-State Government 98

The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site.

Enrollment 98

Enrollment Higher Education Education Education 98

HEM (Higher Education Marketing)

MAY 17, 2023

A school page gives a school, college, or university the chance to present itself and showcase its community and academics. Example : John Cabot University has a well-structured LinkedIn page introducing its campus and teaching approach to new prospects.

Higher Education 78

Higher Education Campus Tours Education Education 78

Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education.

Admissions 131

Admissions Out-of-State Financial Aid GPA 131

EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3).

Higher Education 98

Higher Education Orientation Transfer Grants 98

EAB

AUGUST 1, 2023

How University of Denver Strengthened its Strategy with an Improved Value Proposition University of Denver's partnership with EAB's Strategic Advisory Services About The University of Denver (DU) is a private research university in Denver, Colorado.

University 52

University University Out-of-State Higher Education 52

HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Reading Time: 10 minutes Globalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from diverse geographical and cultural backgrounds. As a higher education marketing agency, we understand that venturing into Baidu PPC can seem daunting.

Concentration 79

Concentration Higher Education Scholarships Out-of-State 79

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Using CRM software for higher education, you can add new contacts and even create new lead stages for better sorting. What would the best CRM for higher education do? Example: McMaster University quickly communicates with new prospects who have just submitted their contact information.

Enrollment 74

Enrollment Higher Education Education Education 74

The Enrollment Marketer

APRIL 17, 2024

Consider the following ideas to help improve your UX: 1) Have a clear call-to-action (CTA) always visible There’s a lot to like about landing on the home page of Mount Saint Mary’s University (MSMU). MSMU hides the universal navigation behind a hamburger menu (a smart way to conserve space on mobile) but keeps the primary CTA above the fold.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

EAB

SEPTEMBER 11, 2023

Blogs How Change Leadership Propelled University of Wisconsin-Milwaukee’s Journey to Equity Change leadership acts as a vital bridge between intent and action. They integrated equity-minded practices into routine processes, policies, and decision-making, ensuring that the transformation was ingrained in the fabric of the university.

Grants 59

Grants Retention University University 59

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

SEPTEMBER 14, 2023

Legacy admissions: Is it here to stay or will more colleges and universities abandon the practice? Check your email for a link to download the app, and browse through sessions and speakers to add a few SACAC member-led sessions to your schedule. Send them to communications@sacac.org.

College Consulting 98

College Consulting College Consulting Higher Education Admissions 98

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

Orientation 73

Orientation International Students Enrollment Testing 73

HEM (Higher Education Marketing)

JANUARY 11, 2023

Example : In the spirit of the holidays, Edinburgh University created a video that showcases the beauty of the city. The video below is a fun example of how Boston University uses Facebook videos to do precisely that: While social platforms used to be about connecting with friends and family, those days are over. million video views.

Higher Education 78

Higher Education Accommodations Education Education 78

HEM (Higher Education Marketing)

MARCH 2, 2023

For the third year, TikTok was the most downloaded app of 2022, hitting 656 million downloads , 100 million more than Instagram , which took second place. In the example, below, you can see the results that show up if a user searches on TikTok for “Canadian Universities.” appeared first on Higher Education Marketing.

Higher Education 52

Higher Education Out-of-State In-State Education 52

HEM (Higher Education Marketing)

MARCH 15, 2023

Example : Juno College sends its leads a well-structured email that contains a thoughtful career package for students to download along with a CTA that invites them to schedule a call with a member of the school’s Student Success Team: Source: Juno College 2. Considering starting your own higher education email marketing campaign?

Financial Aid 77

Financial Aid Enrollment Higher Education Education 77

StandOut College Prep

APRIL 8, 2023

These events allow you to meet representatives from various colleges and universities, learn about their programs and offerings, and ask any questions you may have. To help you do this, download a list of questions to ask college representatives, as well as resume templates to send to your area admissions officer.

College Fairs 83

College Fairs Financial Aid Essay Writing Extracurricular 83

HEM (Higher Education Marketing)

JANUARY 25, 2023

Below are examples of TOFU blog content—the first targeting prospects interested in studying abroad in Geneva and the second targeting prospects interested in welding careers: Source: Webster University Geneva Source: North American Trade Schools As you develop these ideas, be sure to stay organized by updating your school’s content calendar.

Study Abroad 73

Study Abroad Enrollment Education Education 73

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

For schools and universities, this means highlighting your institution’s strengths, unique programs, and the success stories of your alumni. This predictive capability is particularly powerful for educational institutions looking to maximize their marketing efforts. So, what does this mean for you as a school or university?

Education 59

Education Education Higher Education Enrollment 59

EAB

JANUARY 23, 2023

Currently, many colleges and universities are reevaluating the effectiveness and efficiency of their teams. Download the BIT/CARE team assessment 2. Stanford University's Red Folder is an excellent example of this effort. Stanford University's Red Folder View resource 3.

Higher Education 72

Higher Education University University Education 72

AdmissionSight

MARCH 26, 2023

Quill and Scroll: An In-Depth Look at the Prestigious Honor Society for High School Journalists Quill and Scroll is an international honor society dedicated to recognizing and supporting high school journalists and their educators. Founded in 1926 by George H. What is the history and evolution of the Quill and Scroll?

Honor Society 98

Honor Society High School Mentorships Mentorship 98

BestColleges

APRIL 26, 2024

Last summer, the University of Michigan launched a suite of AI tools available for campus community members to explore AI in a safe and secure environment. The services included U-M GPT, a campus-exclusive ChatGPT tool, and U-M Maizey, which can be trained on university documents and programmed into a personal AI assistant or tutor.

University 52

University University Scholarships Higher Education 52

HEM (Higher Education Marketing)

JULY 24, 2024

Source: York University Involving various stakeholders in the content creation process can add diversity and authenticity to your blog. Source: Queen’s University Belfast Example: Here, Queen’s University Belfast showcases a compelling student success story in a Q and A format.

Education 71

Education Education Placement Enrollment 71

HEM (Higher Education Marketing)

APRIL 24, 2024

These actions, or conversions, can include a variety of desired outcomes, such as making a purchase, filling out a form, signing up for a newsletter, or downloading a piece of content. Source: TikTok Example : John Cabot University attracts prospective students on TikTok with relatable content that highlights student life and academics.

Education 85

Education Education Extracurricular Out-of-State 85

The Enrollment Marketer

MAY 25, 2023

While there’s no magic formula or secret life hacks to higher education marketing, there are a few simple tips that can help you day to day. Download DD’s Enrollment Marketing Benchmark Report. Practice enrollment marketing self-care It’s no secret that higher education enrollment is a tough job. Look no further!

Enrollment 52

Enrollment Higher Education Admissions Testing 52

HEM (Higher Education Marketing)

SEPTEMBER 7, 2022

Some of the most common verbs used in education-oriented calls to action include: Apply. Example: On its homepage, the University of Reading includes a range of unique CTAs that begin with action words. Source: University of Reading. To promote its Open Days, The University of Cambridge sent an email to newsletter subscribers.

Placement 52

Placement Enrollment Education Education 52

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Example : Iona University developed a Google Display ad that appears on a website geared toward its target audience. Source: Iona University. Below is an example of a video ad created by the University of Leeds to attract prospects using one of Facebook’s ad placements: Source: University of Leeds.

Education 83

Education Education Placement Campus Tours 83

CampusESP

JUNE 22, 2021

I teamed up with Sarah Coen , Vice President of Strategic Initiatives and Enrollment Management at Transylvania University , to present the future of parent and family engagement at the 2021 Ruffalo Noel Levitz National Conference. Parent involvement in post-secondary education has always been high, but it spiked when the pandemic hit.

Retention 52

Retention Financial Aid Orientation Higher Education 52

EAB

MAY 23, 2023

Five strategic priorities for admissions teams in a time of exceptional change The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated or were perhaps misunderstood.

Enrollment 52

Enrollment Higher Education Out-of-State Retention 52

BestColleges

JANUARY 17, 2023

Now, some educators in the higher education sector are concerned about the future of learning. Edward Tian — a computer science major and journalism minor at Princeton University — recently created GPTZero during his winter break. Tian tweeted , "in short, there's so much chatgpt hype going around.

Minor 59

Minor Higher Education Education Education 59

EAB

DECEMBER 19, 2022

In his keynote address, EAB’s Dr. Ed Venit explored the “ripples” that will impact higher education years into the future, and what actions can be taken today to prepare for them: 1. University of the District of Columbia. Tuskegee University. Columbus State University. Colorado State University-Pueblo.

Transfer 52

Transfer Retention Higher Education Out-of-State 52

StandOut College Prep

NOVEMBER 22, 2023

Applicants must reside in Georgia, enroll in an ABET program at a college/university. Applicants must be graduating high school, intend to enroll into a four year college/university, display the qualities above, and have a minimum SAT score of 1000 or ACT score of 22. Download application here. More information here.

Scholarships 98

Scholarships Grants GPA Tuition 98

HEM (Higher Education Marketing)

JUNE 28, 2023

Both of these reports are essential in analytics for schools, allowing you to track key actions on your site—such as pageviews, scrolls, outbound links, file downloads, video engagement, and more. The post Analytics for Schools: Your Comprehensive Guide to GA4 Reports appeared first on Higher Education Marketing.

Transition 70

Transition Enrollment Higher Education Education 70

HEM (Higher Education Marketing)

JUNE 19, 2024

From enhancing online presence to leveraging data-driven marketing, these strategies are designed to help educational institutions navigate the complexities of student recruitment and achieve sustained growth. Source: University of Western Ontario Example : How do you encourage enrollment?

Enrollment 68

Enrollment Education Education Financial Aid 68

HEM (Higher Education Marketing)

AUGUST 23, 2023

App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app. For instance, when prospects run into the following Yorkville University ad and click the ‘learn more’ button, they are redirected to the university’s website.

Education 65

Education Education Placement Enrollment 65

HEM (Higher Education Marketing)

FEBRUARY 8, 2023

The post How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results appeared first on Higher Education Marketing. Four types of actions can be tracked in Google Analytics 4 (GA4).

Enrollment 78

Enrollment Education Education Higher Education 78

EAB

NOVEMBER 6, 2023

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. Download the process mapping tool here. Questioning the Value of a College Education The most concerning trend is the increasing number of students questioning the value of a college education. Ready to find out more?

Placement 52

Placement Higher Education Campus Tours Enrollment 52