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Is Your Lead Generation Strategy Generating Leads?

Enrollment Catalyst

These landing pages should include a clear, compelling call-to-action (CTA), such as signing up for a newsletter, downloading a school guide, or scheduling a tour. Leverage Downloadable Content Another missed opportunity is the failure to offer valuable, downloadable content in exchange for contact information.

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Digital Marketing at Every Stage of the Enrollment Funnel

Ruffaloni

With all the disruption in the higher education market today and how today’s students search for programs, it’s even more important that your digital presence is firing on all cylinders and at every stage of the funnel. Do you have a Yellow Ribbon Program?). But we know that’s not the case.

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6 Enrollment Marketing Strategies for Your School in September

Enrollment Catalyst

3–Make Plans to Launch your Word-of-Mouth Program – Word-of-mouth is the primary way that your new families just discovered your school. Because of this, I always recommend that a FAN program is implemented. If you are interested in online training, you can check out my School Ambassador Program.

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Is Grammarly Worth It? My 2021 Review

Koodoos Learning

This year, I downloaded the Grammarly app for my iPhone. After downloading the app for my iPhone, I installed the Grammarly keyboard so that I can use the app’s features to email, text, and post on social media. That’s what I thought too before I downloaded Grammarly. Has an advanced plagiarism checker and citation tool.

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The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

EAB

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. The pressure is on for graduate programs. We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs.

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Online Leaders Indicate Significant Spending on Marketing

Ruffaloni

RNL’s new survey of more than 100 institutional marketing and recruitment leaders confirms that significant investments have been made in building and promoting online programs since the pandemic began. Read the report for more information about the availability of online programs by level and how they are expanding their offerings.

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Online Learners: Generational Influences on Expectations and Satisfaction

Ruffaloni

What this says to online programs is you may need to more intentionally build the case for the investment of time and resources when you are recruiting and looking to retain Gen Z students (the primary traditional age student cohort) than you may need to be when recruiting (and seeking to retain) either Millennials or Gen X online students.